Conversation is the command line of tomorrow

Conversation is the command line of

tomorrow

@dancharvey #conversationalUI

COMMAND LINE


LANGUAGE AS AN INTERFACE:THE COMMAND LINE

CHAT UI (VOICE UI)


LANGUAGE AS AN INTERFACE:VOICE ASSISTANTS

“Software is eating the world.”

Marc Andreesen


103% increase in chat app sessions in 201450% more volume on WhatsApp than all SMS

100m DAU on SnapChatThe top 4 apps are chat apps

3 billion MAU for the top 4 chat apps


$3.8 billion revenue for WeChatSlack users use the app 10 hours a day

$3.8 billion valuation for Slack


MESSAGING AS OSMESSENGER APPS ARE BECOMINGSTEALTH OPERATING SYSTEMS


Examples (WeChat, FB M, etc.)


CHAT IS FOR SO MUCH MORE THAN JUST TALKING

Post-app worldARE WE LIVING IN A POST APP WORLD?


ZERO LEARNING CURVE UI

“We already know how to chat, so making requests

is easy.”Nir Eyal


“Conversations are never-ending, and come and go at a pace

dictated not by physicality, but rather by attention.”

“Conversations are never-ending, and come and go at a

pace dictated not by physicality, but rather by

attention.”Ben Thompson@dancharvey #conversationalUI

Customer experience + Customer service


CHATBOTS ARE ANIDEAL MEDIUM FOR CUSTOMER SERVICE

PrivacyMESSENGING APPS MIGHT BE THE

LAST GREAT REFUGE FOR PRIVACY



ONE CHAT APP TO RULE THEM ALL


MESSENGER APPS AS BRAND CHANNELS

BOT STORESGOODBYE APP STORESSAY HELLO TO BOT STORES


TROJAN HORSE FOR AICHAT BOTS ARE THETROJAN HORSE FOR AI



HUMANS, ALGORITHMS, HYBRIDSOH MY


ZERO LEARNING CURVE PLUS CARDS AND MICRO-APPS

BRANDED CHAT PERSONAS


COULD NIKE BE YOURVIRTUAL PERSONAL TRAINER?

SAME SAME BUT DIFFERENT


YOUR BRAND VOICEMATTERS MORE THAN EVER

“When the conversation is the interface, experience design is all about crafting the right words.”

“When the conversation is the interface, experience design is

all about crafting the right words.”

John Pavlus@dancharvey #conversationalUI

“It used to be that all software expands until it

includes messaging. Now all messaging expands until it includes software.”

“It used to be that all software expands until it includes

messaging. Now all messaging expands until it includes

software.” Benedict Evans@dancharvey #conversationalUI


TALKING THE TALK ANDWALKING THE WALK

thanks@dancharvey #storylived

Design

Conversation is the command line of tomorrow