Click here to load reader

Conversation Ads Bring the Conversation to the Conversation

  • View
    858

  • Download
    8

Embed Size (px)

DESCRIPTION

 

Text of Conversation Ads Bring the Conversation to the Conversation

  • 1. Conversation Ads Bringing the Conversation to the Conversation

2. Blogs and bloggers continue to gain eyeballs and influence. Over 120 million blogs, 74,000 blogs created in last 24 hours. 1 73% of internet users read blogs and 55% write comments on blogs. 2 34% of bloggers post opinions about products and brands on their blog. 2 1Neilson Blog Pulsewww.blogpulse.com 2Universal McCann Wave 3, March 2008 3. Serious money is won or lost in conversations on blogs. 50% of blog readers say a blog influenced their decision to buy. 3 3www.buzzlogic.com 4. Conversation Ads Designed to influence blogs and bloggers by bringing relevant, real-time, company sponsored conversations to blog posts3www.buzzlogic.com 5. 1. Real-time conversations happening across the social web 2. Conversation Ad tool pulls relevant conversations and provides control

  • Pull all conversations relevant to company
  • Feeds from company controlled sources and / or user generatedsources across blogs, microblogs, YouTube, and social network sites
  • Can create unique streams based upon key words
  • Ability to filter and set parameters

3. Conversation Ad is updated in real-time Lotusphere 2010 call for abstracts is open September 22 2009 Lotus goes after Microsofts ridiculous and fabricated September 22 2009 Lotus Knows Im & Sosa September 21 2009 4. Conversation Ads are placed in relevant posts across the Blogosphere Lotusphere 2010 call for abstracts is open September 22 2009 Lotus goes after Microsofts ridiculous and fabricated September 22 2009 Lotus Knows Im & Sosa September 21 2009 Lotusphere2010 call for abstracts is open September 22 2009 Lotus goes after Microsofts ridiculous and fabricated September 22 2009 Lotus Knows Im & Sosa September 21 2009 6. Standard Rich Media Banner Conversation Ad Banner Ad is designed to interrupt Produced weeks or even months ahead of time Out of context to what person is reading Ad designed to add value to reader Content is sponsored by brand and filled with real-time updates related to blog topic.Can include mentions of brand and / or include brand conversations Contextual relevance = higher engagement & higher clicks Lotusphere 2010 call for abstracts is open September 22 2009 Lotus goes after Microsofts ridiculous and fabricated September 22 2009 Lotus Knows Im & Sosa September 21 2009 7. Conversation Ads becomes a real-time method of linking your brand to the most influential chatter and conversations. 8. Case Studies 9.

  • Although IBM has been a leader in establishing and maintaining company blogs they needed a means to extend the reach of the blogs and show thought leadership in the marketplace.
  • Conversational Ads were utilized to gather the most influential blog posts related to topics being discussed by IBM and then placed in Conversation Ads.
  • Ad units were populated with real time data as well as an RSS feed from IBM blogs and then placed across the Blogoshpere.
  • Units were created for Technorati on behalf of IBM

Case Study: IBM 10. Case Study: IBM 11.

  • In the movie 9, robots take over the world.
  • Conversational Ads were utilized to gather the most influential blog posts related to robots and placed in an ad unit along with a movie trailer for 9.
  • Ad units are populated with real time data and then placed across the Blogoshpere where posts discussed robots.
  • Units were created for Technorati on behalf of Focus Features

Case Study: Focus Features Films 12. Case Study: Focus Features Films 13. Contact Greg Wood President WoodhouseA full service social media agency [email_address] 617-306-2739 www.woodhouseblog.com www.twitter.com/heygregwood www.facebook.com/heygregwood www.slideshare.com/woodhousesm

Search related