10 Facebook Ads That Bring In New Patients · advertisers. Use these freely with your Facebook ads. However, if you cannot find the same or similar image there for an ad, you are

Facebook AdsThat Bring In New Chiropractic

and Stem Cell Patients

by John NesbitFounder of Million Dollar Practice Builders &

The Customer Factory

HOW TO MAKE A FORTUNE WITH THESE ADS

Dear Doctor,There is a lot you have to know to successfully take advantage of Facebook paid advertising. First among these is how to create ads that get response.

My team and I have run several million dollars in Facebook ads for our chiropractic and medical/chiropractic (MD/DC) clients. We have helped many of them build huge practices with a consistent, predictable flow of new patients from Facebook advertising.

We have written and tested thousands of ads resulting in tens of thousands of new patient appointment requests. That’s more testing than any one office could do in a lifetime and is why this list of ads is so valuable.

Included are the ads that are performing best for us right now. These proven ads are your starting point with any paid Facebook campaign. Of course, there are no guarantees, but these ads have the highest odds of success and can save you a lot of money from being wasted on weak ads.

Simply customize the headlines, images and copy for your own office.

A warning about images

Most of the best ads feature images taken from the stock image library provided by Facebook to advertisers. Use these freely with your Facebook ads. However, if you cannot find the same or similar image there for an ad, you are advised to buy the image rights at any a stock image site like stock.adobe.com before using it. Ad rights costs about $1 per image which is a small price to pay to avoid the massive hassle of being sued by a copyright holder.

Why are some of the ads worded funny?

One reason it is so challenging to create successful Facebook ads for healthcare services is that Facebook has strict guidelines about what your ads can and can’t say.

Unfortunately the rules are strict AND vague at the same time. Also they are not consistently enforced. This can be endlessly frustrating.

One challenge is that, per their rules, you cannot be overly invasive and imply the reader has a specific health condition or that having such a “disability” is wrong. You also cannot write an ad that invokes too much pain or fear of loss.

On the other side, you cannot advocate a perfect “body image” or imply that poor health is a personal problem. Geez!! This extreme worry about offending anyone is a challenge particularly in healthcare which is all about addressing personal issues!

There are even penalties for using simple things like question marks (?) and in many cases the word “you” will get an ad disapproved (too direct). Therefore, it is often necessary to water down the ad copy significantly and do some grammar gymnastics.

Furthermore, because most of the ads are shown on mobile devices (and not desktop as they are presented below) you need to “frontload” sentences. When only the first 4 or 5 words of a headline will be shown, you need to be sure to get the important words in there early on! ALWAYS CHECK YOUR ADS ON MOBILE!

So, when you see the ads in this guide, know that each of these were crafted to get around the semantic and space restrictions from Facebook without losing their impact with the public. I’ve made a lucrative career out of doing that.

As a note, the ad examples below are for a fictitious office and some minor points are omitted to protect our clients.

If you have any questions, feel free to email me. Also, I post a lot of free training on my blog.

Cheers!

John NesbitFounder, The Customer Factory &Million Dollar Practice BuildersAtlanta, GA

[email protected]: https://thecustomerfactory.net/blog

Or interact with me personally on my private Facebook group at MillionPractice.com

Note: As of this writing, all of the ads I’m giving you are 100% compliant with Facebook’s rules. However, Facebook’s rules change almost weekly. So, in the future one or all of these may become no longer compliant or effective. Beware. But hey, that’s the game.

http://www.MillionPractice.com

30 Facebook Ads That Bring In New Chiropractic and Stem Cell Patients by John Nesbit

Ad

1Back pain

TheCustomerFactory.net & MillionDollarPracticeBuilders.com © Copyright 2018. John Nesbit. All rights reserved.


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2Back pain



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3Back pain


by John Nesbit

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4Chronic pain

TheCustomerFactory.net & MillionDollarPracticeBuilders.com

30 Facebook Ads That Bring In New Chiropractic and Stem Cell Patients

© Copyright 2018. John Nesbit. All rights reserved.


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5COPD



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6COPD



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7Fatigue



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8Hip



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9Hip



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10 Joint Pain



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11 Joint Pain


by John Nesbit

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12 Knee Pain



by John Nesbit

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13 Knee Pain



by John Nesbit

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14 Knee Pain



by John Nesbit

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15 Knee Pain



by John Nesbit

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16 Knee Pain



by John Nesbit

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17Neuropathy



by John Nesbit

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18Neuropathy



by John Nesbit

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19Plantar Fasciitis



by John Nesbit

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20Plantar Fasciitis



by John Nesbit

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21Sciatica



by John Nesbit

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22Sciatica



by John Nesbit

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23Sciatica



by John Nesbit

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24Sciatica



by John Nesbit

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25Shoulder pain



by John Nesbit

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26Shoulder pain



by John Nesbit

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27Thyroid



by John Nesbit

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28Weight Loss



by John Nesbit

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29Weight Loss



by John Nesbit

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30Weight Loss



MORE HELP

Of course, there is a lot more to building a successful Facebook program than just good ads and images. The ads above will get you started and on the right path if you take the following into account:

Targeting is crucial. Even the most compelling ad will fail if sent to the wrong audience or an audience that is not targeted closely enough. On Facebook, the error is usually failing to target tightly enough. Targeting that is too broad usually fails.

Your market may be different. We use the above ads as a starting point. We then customize each based on the research information about the target market. Ethnicity, income, literacy level, and activity level are key points to adjust for in a campaign.

Monitor results and make adjustments on a daily basis. Facebook ads are not “fire and forget.” You have to keep an eye on them daily, and if they begin to falter, then swap out ads, make changes, etc.

The offer (free exam, X-rays, $39 adjustment, etc.) can make a huge impact on how an ad performs. Test several different offers to find your market’s “sweet spot.” We have a saying around the office: “Good ads cannot save a bad offer.”

Facebook is an always evolving landscape. Even the ads above are different compared to what I would have written a year ago. I’ve tried to pick the most stable producers, but there will be “drift” over time.



Get limited time FREE access to our private Facebook group: Million Dollar Practice Builders. This is where you get to find and share million dollar growth ideas with a network of marketers, consultants and docs who know their stuff.

Request Access Here:MillionPractice.com

Join the group who's mission it is tochange healthcare at the correct magnitude.

BUILD YOUR MILLION DOLLARPRACTICE AND BEYOND



www.millionpractice.com



www.millionpractice.com


I put the 16 Rules for Facebook marketing success for chiropractors into a single concise guide. These are the basic rules for success that will save you thousands of dollars in wasted ads and may even save you from getting your Facebook account shut down!

Download a free copy here: 16 Rules for Facebook Marketing Success for Chiropractors


http://thecustomerfactory.net/16-rules-download/

http://thecustomerfactory.net/16-rules-download/

IN A HURRY? Want this all done for you?I run a Facebook marketing agency called The Customer Factory. If you just want new patient results now and want to hire an expert team to run your campaign for you, then give us a call. We can get you up with a consistent flow of new patient leads in just a few days.

Too many marketing companies talk a big game but come up short on measurable results. We are “peer reviewed” and you can see what numerous clients say about my service here:

https://thecustomerfactory.net/case-studies

If you are interested in more information about our program please visit our web site to schedule.

Copyright 2018. John Nesbit. All Rights Reserved.

https://thecustomerfactory.net


http://thecustomerfactory.net

Documents

10 Facebook Ads That Bring In New Patients · advertisers. Use these freely with your Facebook ads. However, if you cannot find the same or similar image there for an ad, you are