CIRCO Circular Design Challenge 2016 04-25

© Daniel Disselkoen

Ivo Salters

Coordinator Circular Design Challenge

[email protected]

+31 6 4860 2688

mailto:[email protected]

© Steven Cholewiak

CIRCULAR DESIGN Extend product value propositions well

beyond the newness horizon.

DESIGN STRATEGIES INSPIRED BY NATURE

Many similarities, different approach and focus





© Amy Johansson

CIRCULAR ECONOMY The need of changing the current linear

‘take-make-waste’ economical model

LIMITS OF A LINAIR ECONOMY Value destruction

TAKE


TAKE MAKE


TAKE MAKE WASTE

LIMITS OF A LINAIR ECONOMY Value preservation

TAKE MAKE WASTE

LIMITS OF A LINAIR ECONOMY Decreasing lifespan of consumer products

CIRCULAR ECONOMY Circular Economy System Diagram

CIRCULAR TOASTER Design out Waste project

© The Agency of Design

1. THE OPTIMIST Designed to last for generations


1. THE OPTIMIST Unique day of birth of every toaster


1. THE OPTIMIST Aluminium cast with 100% recycled content


1. THE OPTIMIST Durable design and easy to repair


2. THE PRAGMATIST Creating ongoing flow of components


2. THE PRAGMATIST Modular design with individual toasting slots


2. THE PRAGMATIST Refurbishing product and easy to disassemble


2. THE PRAGMATIST Each slot has 9 lives showed on the bottom


3. THE REALIST Closed loop solution for cheapest market


3. THE REALIST Non destructive separation of the materials

© Pelican House

CIRCULAR HEADPHONES Start-up challenges the world of electronics

© Pelican House

CIRCULAR HEADPHONES Accessibility to high end headphones

© Pelican House

CIRCULAR HEADPHONES Non destructive separation of the materials

© Ultimaker

VALUE ADDED REPAIR 3D printing opportunities for a circular economy

© Marcel den Hollander

HEDGE SCISSORS Broken handle?


HEDGE SCISSORS Print a new and ergonomic one!


DINNERWARE SET Broken handle?

DINNERWARE SET Don’t discard, but repair and revamp the

whole set!



FOOTBALL SHOES Worn out studs?

FOOTBALL SHOES Print a new set for wet-, dry or artificial

grass!



PAN LID Broken grip?


PAN LID Print a new one with integrated spoon

holder!


BICYCLE Bracket corroded?

BICYCLE Print a stainless replacement including a

holder for your taillight!


BUSINESS MODEL Because it all starts with business!


BUSINESS MODEL ARCHTEYPES focus on selling products or service

Sell more, sell faster

1. Classic long-life model

2. Hybrid model

3. Gap-exploiter model

4. Access model

5. Performance model

Product

Service

© Miele

1. CLASSIC LONG-LIFE Primary revenue stream from sales of high-

grade products with a long useful life.

© Philips

2. HYBRID Combination of a durable product and

short-lived consumables.

© marktplaats

3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover

value in product systems (reuse).

© Repair cafe Castricum


value in product systems (repair).

© Upstyle Industries


value in product systems (remanufacture).

© Car2Go

4. ACCESS Provides product access rather than

ownership.

© Philips

5. PERFORMANCE Delivers product performance rather than

the product itself.

© Todd McLellan

PRODUCT What is the focus of the design?

BUSINESS MODEL ARCHTEYPES built to last or to change

Last

Change

1. Product Attachment & Trust

2. Product Durability

3. Standardization & Compatibility

4. Ease of maintenance & Repair

5. Upgradability & Adaptability

6. Dis- & Reassembly

© Patek Philippe

1. ATTACHMENT AND TRUST Creating products that will be loved,

liked or trusted longer.

© Miele

2. DURABILITY Optimum product reliability to match both

economic and emotional lifespan

© Vitsœ

3. STANDARDIZATION & COMPATIBILITY

Creating products with parts or interfaces

that fit other products as well.

© ifixit

4. EASE OF MAINTENANCE & REPAIR

Enabling products to be maintained in

tip-top condition.

© Project Ara

5. UPGRADABILITY & ADAPTABILITY Allowing for future expansion and

modification.

© Volkswagen Golf

6. DIS- AND REASSEMBLY Ensuring products and parts can be

separated and reassembled easily.

CIRCULAR DESIGN CHALLENGE the future of consumer products

for a circular economy


PLANNING 2016 Important dates

Registration till 1st of June

Students will participate

from the 10th of June till 10th

of October

© Todd McLellan

1. PRODUCT Start with something that can be taken

apart and cycle through different loops

© G Cid

2. SERVICE Include the different usage life stages and

related touchpoints of the product

3. BUSINESS MODEL Describe the cost and revenue structure of

the product and services (e.g. touchpoints)


Proposal Circular Design Challenge to be selected, submit before June 1

Explain your motivation chosen consumer product

Describe the product, service(s) and business model(s)

Explain linear failures and opportunities circular economy

Create personal design challenge

PLANNING 2016 Design process

Registration till 1st of June

Students will participate

from the 10th of June till 10th

of October

DUTCH DESIGN WEEK 2016 Final results will be shared during DDW

students will pitch their concept

© DDW

www.circrulardesignchallege.nl More information about the challenge,

important dates and submission form

© CIRCO

© Chantal Bekker

RESULTS 2015 Created by design students of the TU Delft

faculty of Industrial Design Engineering

© Chantal Bekker

CIRCULAR HOCKEY STICK Hockey sticks are used for a short period and junior

players outgrow it or prefer new appearance.

© Chantal Bekker

CIRCULAR SPEAKERS People bring speakers to camps at music festivals

and are left behind, resulting in tones of E-waste.

© Chantal Bekker

CIRCULAR TOOTHPASTE Toothpaste tubes are discarded with leftovers and are

difficult to recycle due to multi-layered plastics.


LIMITS OF A LINAIR ECONOMY Decreasing stocks of non-renewable resources

LIMITS OF A LINAIR ECONOMY The limitations of continuous growth


Continuous growth results if

Physical limits are very far off, or

Physical limits are themselves

growing exponentially


Sigmoid growth results if

Signals from physical limits to

growing economy are instant,

accurate and responded to

immediately, or

The population or economy limits

itself without needing signals from

external limits


Overshoot and oscillation results if

Signals or responses are delayed,

and

Limits are unerodible or are able

to recover quickly from erosion


Overshoot and collapse results if

Signals or responses are delayed,

and

Limits are erodible (irreversible

degraded when exceeded)