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Circular Design Challenge Hackathon July 8, 2017 | Bitmaker Labs
Toronto Chapter
OpenIDEO Toronto Circular Design Challenge Hackathon Page 1
T H E P A R T I C I P A N T S
T H E I N S I G H T S
On sustainability, innovation, & growth
Professor Blundell, from the adjunct faculty at
the Rotman School of Management, UofT,
kicked off the event with an inspiring talk about
how we can tackle the world’s biggest
sustainability issues. He encouraged us to think
beyond innovative technology to innovative
business models, emphasizing his point with
examples from around the world.
By focusing on the business model, companies
can embrace sustainability as a culture, not just
a department, and keep sustainability as the
outcome, rather than the objective, of a good
business.
Prof Blundell went further with a surprising
directive to steal ideas by observing value
chains in very atypical industries and leveraging
open source models. The world is the new
innovation lab and it’s time we use it for good!
On the circular design challenge
After being freshly inspired by Professor Blundell and forming
teams with new friends, we sifted through the OpenIDEO research,
use cases, and personas on how we might get products to people
without generating plastic waste. As insights were shared around
the room, three major themes emerged about this challenge.
It’s a systemic challenge. There are so many stakeholders and
factors when it comes to plastic waste that the opportunities to
intervene are plenty and diverse. Each team highlighted a different
opportunity, whether for better dumping, better collection, better
materials, better physical designs, or better consumer behaviour.
It’s a global challenge. Individual packaging is preferred in the first-
world, which prioritizes convenience, while individual packaging is a
necessity for the third-world, who can’t afford to buy in bulk. In
both cases, individual packaging is in demand. This presents the
potential for one solution to impact many around the world.
It’s an intergenerational challenge. We were passionate about the
problem, but it was not one we necessarily chose. It was part of the
system passed on to us from our parents and grandparents when
they were facing a different set of challenges.
How might we get
products to people
without generating
plastic waste?
T H E P R O C E S S
1. Guest speaker
2. Team formation
3. Insight digging
4. Ideation
5. Prototyping
6. Idea sharing
28 talented individuals 5 exciting, jam-packed hours
T H E C H A L L E N G E
UI designers, product designers,
materials experts, management
consultants, software engineers &
developers, and students.
OpenIDEO Toronto Circular Design Challenge Hackathon Page 2
T H E I D E A S
T H E E X P E R I E N C E
Recyclift
An on-demand solution for
recycling pickup through an
app to help reduce the inconvenience
that is often associated with recycling
and waste removal.
Snap-On Straw
Redesigned and retrofitted
disposable drinkware so that
small plastics, like straws, can snap on
to lids and cups to travel as one unit
to the end destination — the recycling
centre.
Bulk Dispensary for
Liquid Products
A one-stop shop retail
solution allowing consumers to
access different liquid products on an
as-need basis to eliminate the small
plastic packets of liquid products.
Open Source Recycling
An end-to-end tracking and
micropayment system for recycling
plastic bags to encourage recycling,
create accountability, and diagnose
sources of waste.
Soap Packaging
A packaging for soap bars
that can be repurposed for baby
diapers or returned for money to
reduce the plastic waste from soap
packaging in impoverished areas.
UnPact
Accessible bulk purchasing for
condo dwellers to encourage
residents to participate in bulk
purchases of non-perishable items
using refillable containers.
“Overall, event was well organized by a team who is
passionate. I found Prof. Richard Blundell’s talk very
interesting and educational. Hope to see more of such
talks going forward. The process laid out was in line with
my expectations and I was glad to see other attendees
from different backgrounds at the event.” - Sanjeev
“I really enjoyed the guest lecture and how OpenIDEO
gave us the opportunity to meet other people to
brainstorm ideas together. I think the most challenging
part, which was also the most fun and interesting part, was
how we worked with others with different disciplines in a
short period of time. We had to understand each other’s
perspective and respect each other’s ideas to create a
great working environment.” - Eva
“The most challenging process was narrowing down our
ideas in the time that we were given. One of our team
members, Josh, took charge and allotted time towards
brainstorming/designing our prototypes, and overall it
really helped us formulate our ideas. I was also interested
in the guest speaker since I came from a software
background and we were not taught some of these
principles. It was definitely eye-opening.” - Sean
“I really liked that your team walked us through the
process of forming ideas and did not simply let us go off on
our own. I felt like I learned about the process just as much
as I was forming ideas.” - Angela