Carolina Hernandez

Industrial/Concept Design

626.394.4272caro4design@ gmail.comPO BOX 60702 Pasadena CA 91116

626.394.4272caro4design@ gmail.comPO BOX 60702 Pasadena CA 91116

Consumer

Branding

Ideation

This Remote Controlled Motorcycle was designed to be a concept full size motorcycle, then scaled and adapted to work as a Remote Controlled motorcycle. (Working model)

Modeled in Solidworks

Construction

Final Design

Susan BrowneWeekend warrior

“I trust the quality on the brand and I choosethe club by the looks”

-Started playing golf when she retired.-Group of ladies play everyweekend

Kathy ChoProfessional Golfer

“Every golf club I get shouldlook as good as it works”

Started using male clubsbecause: -They did not help her reach her potential -They were not suitable for professional competition

Goals based in consumer:

Looks are a great necessity

E�ciency has to be obvious

The putter has to be ready for professionals to use

They have to have the quality comparable to male professionalputters

Branding

Ideation

Installation

Strategies

Design criteria (goals)

PanoramaCycling is an environmentally friendly activity.

Panorama takes the opportunity for the cyclist to have an ecofriendly choice of saving energy, materials, packaging and bulk.

ConsumerRobert and Maria Age: 34 years old Upper-middle class-One Son:Tobby-They are REALLY trying to be green, they use they car all week but on weekends theytry to ride their bikes. -Newly Eco-concious couple -They can be out on their bikes at night or late afternoon

Goals based in consumer:

Safety for the child AAsafety belt and leg protectionProvide entertainment for the child AAcomfortAvoid the use of toxic materials

Avoid packaging

Allow visibility at night

Consumer

Bulky packagingThe seat is a SINGLE piece of plastic. AA(Reduce the amount of extra pieces integrate to main piece)The rest of the components are small

Goals based in �eld observation

Simplify installationReduce/eliminate materialsMake transportation more e�ective

Current packaging

Installation

The extraction of oild and salt makes a big impact to the environment

Additives and toxins are released to the environment in the manufacturing process

The seat is one big piece making the packaging big and bulky

Fresh water is used and it is not recycled

There is no speci�c way of having PVC recycled and the whole seat is sent to land�ls after use

There is no mainenance or upgrading in the product

Issues

Strategies

Find alternative materials for PVC or nylon Use only one material

Make pieces �t to make transportation more e�cient

Use recyclable materials

Use of waste water

Recall materials to be recycled

Make it easy and cheap for the consumer to mantain the seat and provide upgrade options

Design criteria (goals)

Eliminate packaging Minimum packaging is used eliminating boxes

Reduce harmful materials Reclaimed straps Polyethylene frame and seat allow simple recycling Retrore�ective vinyl is used minimally

Child comfort Hammock-like seat allows body contouring (adapatation) and air circulation

Entertainment for the kid Give a child a view of the road allows the child to appreciate the view.

Recall materials to be recycled Reclaimed straps Polyethylene has a high number os useful lives Carbon credits ofset the footprint of retrore�ective vinyl

Easy installation Only one tool is needed for installation

Protection for the kid Frame allows kid to have support Retrore�ective vinyl is used in strategic places to make the child visible from all angles at night

Insentives: -Allow customers to ship the product for free to the company. -In return they will get coupons to use with the brand or towards the purchase of carbon credits

Carbon: -Retro-re�ective vinyl is needed, carbon credits will be purchased by Panorama to o�set the material used until a better option becomes available in the market.

Packaging: -The elimination of packaging boxes will allow more product to be shipped in the same space making more e�cient the transportation process

Take it back: -Polyethylene can be used reused many times saving the extraction of raw materials and energy used in transportation and extraction

A green business model Business model

User scenario

Durable material allows the seat to be transported without a box

Packaging

vêtvélo

Ideation

Final Design

Rigotetti Design Studio for Sogbo Internship 2010

Carolina Hernandez

caro4design@gmail.comPO BOX 60702 Pasadena CA 91116phone 626.394.4272 skype carohernmora

Education

Art Center College of Design, Pasadena CA Product Design Scholarship Awarded Activities: Girls of ID, Student Government (Model shop representative)

Pensole at Uliko, Oregon OR Footware Design During 2 weeks we each designed one kind of performance shoe mentored by designers in performance, materials, styling, branding, packaging and emotional value

Pasadena City College, Pasadena CA Analog Rendering, Sketching, Product Design Classes

Art Center College of Design (Night Program) Pasadena CA Intro to Product and Transportation Design Scholarship Awarded

Instituto Tecnologico de Estudios Superiores de Monterrey, MexicoIndustrial Design

Skills

DIGITAL: Pro�cency in PC and MACAdobe Suite Illustrator/Photoshop/InDesign Google Sketch upSolid Works Alias AutodeskRapid PrototypingHypershot/KeyshotMicrosoft O�ce Power Point/Word/ExcellLaser cutting Zcorp

ANALOG MEDIA: Quick Sketching Concept Development Brainstorming Research Orthographic views and blueprintsPrototype building Professional body work Finishing and painting Clay modelingSewingExperimenting

PERSONAL: ResorcefulMulti-tasking abilities Time management Creative and strong initiative AdaptableEasy going and strong sense of leadership.

LANGUAGES: Spanishmother tongue Englishhighly pro�cient

Summer / Fall 2007 2012

Summer / Spring 2006 2007

Summer / Spring 2006 2007

Spring / Fall 2005 2005

Summer 2011

Spring / Fall 2009 2009

Spring 2008

Spring 2008/2009

Experience

Intern at Uliko, Inc. Research materials applied to a variery of industries including consumer products, fashion, footwear, auto, etc. Focuded in “consumer products” particularly electronics.

Sponsored Project for Purina at Art Center College of Design. We were assigned by Purina to �nd and design the new “IT” brand targeted towards GenY. I was the team leader, the group’s blog administrator/creator and I focused in productdevelopment, branding, packaging (Purina’s o�ering for purchase of idea declined by team)

Creative consultant for various clients Beartough (camera cases meant for rugged and extreme use)EV electric (part of the team to design a Neighborhood, electric vehicle)

Property Management (La casa azul) I was in charge of client management, remodeling, website development, I developed a business plan that doubled the pro�ts in 5 months, added 2 more studio/apartments to the complex and made sure that maintenance was caught up to date. (repairs, painting, �ooring, etc)

Intern at Rigoletti Design Studio I worked on a project for the brand Sogbo in a set of Kitchenware that was designed to be exposed in the Housewares International show in Chicago. It is in line to be manufactured and sold in Mexico City. Volunteer at various design conferences: Serious Play (Art Center College of Design) Sustainability Summit (Art Center College of Design)

Peer mentor for incoming students to Art Center College of Design

Summer / Fall 2011

Spring 2011

Summer / Spring 2009 2011

Summer / Fall 2009 2010

Spring 2010

THANK YOU!

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