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Designing behavior change interventions through
gaming: a frameworka framework
partially developed within GATE project/Utrecht University 2009-2012
“persuasive games” for some means: for some means:
Procedural rhetoric
“Procedurality is the computer’s ability to model situations and ideas through the use of computational process. It is a type of representation that differs from other, more familiar forms, such as speech, writing, or
images.”
Ian Bogost
for others instead “persuasive games”
means:means:
gamification, serious games, systemsthat facilitate actions and behaviors
Psychology of persuasion/persuasive technology
Two cultures:
Two modes of communication:
1) Media communication
Representation
2) Dialogue
Human Computer Interaction
Elaboration Likelihood Model
Central Route
Peripheral Route
Two Routes to persuasion
Who is this distinction relevant to?
Game researchersGame designers
Stakeholders
Persuasion designers Researchers psychology of persuasion
Thank you for listening!Questions?
For all inquiries,, write to [email protected] Twitter:@Playfulpanda1