Captivate: CREATE eye-catching PRESENTATIONS

? What’s wrong with your

presentation

Bored?

Sleepy?

Read ahead?

HERE’S WHAT YOU

CAN DO...

apply the…

PRINCIPLES 7 DESIGN

1 Signal v.s.

Noise ratio

What is it?

have the HIGHEST signal-to-noise ratio possible in your slides

? why

COMMUNICATING CLEARLY

COMMUNICATING clearly

quantitative information =

highest SNR possible WITHOUT ANY ADORNMENT

REMOVE ALL CLUTTER

like using BULLET POINTS?

THIS IS TOO MUCH

2Picture Superiority

effect

geisha The traditional makeup of

an apprentice geisha features a thick white base

with red lipstick and red and black accents around the

eyes and eyebrows.

geisha HUH?

WHERE TO GET GOOD IMAGES:

1.

2.

3.

“

QUOTES ”

“Text within images”

3Empty space

Elegance and clarity

balance

Clear, single, unified

4contrast

Different

5repetition

unity, consistency

and cohesiveness

Allows us to know that design

is Part of a larger whole

Don’t repeat too much̶oooppss...

But!

6alignment

Nothing should look out of place

Unity among elements in every slide

7proximity

moving things closer or farther apart

Group related items

SIMPLE clarity

directness

subtlety Essentialness &

minimalism

Make everything as simple as possible but

no simpler.

-Einstein

“

”

Signal vs noise ratio Picture superiority effect

Empty space Contrast

Repetition Alignment proximity

1.

2.

3.

4.

5.

6.

7.

+ simplicity

Thank you! (arigato)

Sabrina Lee

More at: slideshare.net/sab_lee

Twitter: @sab_lee