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This is a manifesto that is meant to inspire all Industrial design alumni of the Delft University of Technology to join us in exposing the story of IO, while along the way creating a mythical design network.
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26.05. 2010www.ioalumni.nl
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www.ioalumni.nl
A St
rong
Des
ign N
etwo
rk
The blue Foundation1 shared story of DesignALUMNI NETWORK
4000STORIES
2
“Strength in numbers”There is an unseen link between any faculty and its graduates. In case of the Alumni of Industrial design this link is becoming ever more important in a time where the term product is not nescessarily linked to physical “industrial” products anymore.
This document is a BLUEPRINT that could open up the relationship between the Delft faculty of Industrial Design , its students, its academic staff and its Alumni. Hopefully it will inform them enough to inspire them to join the effort of finding the story of IO. Through this quest we validate the value of the Delft network of IO, secure the position of future Alumni in the market place and open the doors to collaborative initiatives... social, commercial & academic. IO has a 40 year track record of delivering qualified engineers to a demanding product driven market and ensuring the highest possible standards in design engineering. Over that time the curriculum has adapted to the needs of the time and of the specific job requirements of a booming technological economy. After a festive year of looking back at 40 years of experience, it is time to stimulate the exploration of the boundaries of industrial design and see how they match with the ever growing market demands ! What better way to start then by facilitating the collaboration between the people who have enjoyed a “blue foundation” in their personal & professional careers (the alumni) and the ever mutating faculty that “produces” them. Collaborative Design can be the all important key towards unlocking the basics of directing and managing change by design.
Over the years the students of IO have found pride in their diversity. It is a way to stand out in the crowd and be recognized for your unique strength. But in its strength lies its weakness. It is difficult to descibe the exact position of a unique point...especially when there are over 4000!
All these points together form an area. A surface that covers more then just product design. It encapsules all forms of design that are true to the mission of a master of design. "Creating successful products people love to use " Now that the world is mutating towards specialized networks, the value of our diversity comes into play. The shared area makes the sum of our experiences a source of incredible strength. The only task we have to perform is to expose the Area and find the comminalities that bind us in our shared story of design.
To fulfill this task is what this document describes.By clearing the fog between the practitioner and the academic, they can meet on that common ground we call IO... and on a large surface, strength in numbers equals value.
Read this document and contact us if you see your value in the creation of a strong blue foundation.
Why
this
docu
men
t?
3
Who
are
we
adre
ssing
?
STUDENT
FACULTY
ALUMNUSconnecting to marketdemandAwareness of your Design Purpose
Do we all want the same things...no...!
Knowing the value of our shared design storywill lead to a notable effective networkthat �nds its strength in the mutualdependancies between academics and commercial goals. Knowing how to use thisconnection will expose our common storyand help to reframe the ambitions of IO.
open doors to knowledge exchange.Interaction with market and IndustryValorization of knowledge
Giving back from a strong network
4
WH
AT?...
a N
ETW
ORK
“IO has a linkedin group that will helpYOU realize the potential of OUR design network
and use it as an opertunity engine for a firm grip on todays DESIGN & up2date
information on its development ”
Lets start by getting everyone together with available tooling: “Have you
stepped ?”
one place to share and where diversity merges into our common story
one source of information... know what is happening at a glance!
one point of entry for new initiatives and hard feedback
one springboard for engaging news about your area of expertise
one piggybank for events and valuable initiatives
one transparent network of leaders that work on the same story
one goal... with several solutions
one network of experience in innovation with sharing as its main proposition
one story to be distilled from the individual stories of 4000+ engineers
4000+ involved Alumni + student body + Faculty members need:
Our design network is there...we just need to expose it to its members!IO ALUMNI, soon to be announced as 100% CYAN, will arise from the personal leadership of its ALUMNIreinforced by an active student body, making it a network that crosses of 40+ years of experience!In order for the network to form a cohesive whole that can materialize online discussion into offline events and collaborations, we need one place to comes together...
Seeing the network
5
Wha
t can
we
do?
Now what?
Platformwww.io-alumni.nl
EVENT CALANDER
COACHING
Door 2 CollaborationCASes on TOUR PRO
MYTHICAL STORY
ALUMNI TV
Council of DESIGN
Seminars, expositions, masterclasses
be coached One on One by an Alumni
4000 stories distilled into one source4design
High profile cases met IOers en ALUMNI
Heritage NOW Trend
Veel filmpjes van ALUMNI die in 15 minuten vertellen wat ze doen
A crossection of the dutch design scenebalancing what happends
on the market and academic side of design
LINK2NEWSTURN THE PAGEWEB PLATFORM
SOCIAL NETWORKTUMBLR Inspirations
6
How
do
we d
o it?
PLATFORM
7
ON
E O
PEN
PLA
TFO
RM
@IOALUMNI
www.ioalumni.nl
Who is going to pay the bill?
1 - wat doe je nu?2 - wat doe je met je IO kennis?
TURN the PAGE
100%CYANa mythical storyline
http://delftdesign.tumblr.com/
Our regular spotlight on two alumni
ACADEMIC COMMERCIAL
Shared Stakes
COACH!EVENTS
STORY
8
STAK
ES
COACH!reflectDemand
SHARE!
STUDENT ALUMNUS
Platform = Info Broker
We share:
We offer:
Life long Learning
Masterclasses
Valorization
a foundation
Onderzoek steun
Bound by Story
Coaching by practitionersMarket opinion
experience 2 knowledge
Exploration
9
STAK
ES
Shared stakes
10
STAK
ES
Shared stakes
EVENTS
Materializer: ............... 11
Beste Idee van NederlandLocally sponsored Drinks
Seminars @ IO
ExhibitionsDialogue
MasterclassesEvents as thinktank
Cases on Tour PRO
EVEN
TS
“Materializing DESIGN...”
The materialization of what happens online is an essential part of showing the power of a network. When you can make things happen outside of the online platform, then people will know that everything is real!
The events we can organize directly are relativly small gatherings at inspiring places Like design firms, musea or small business centers. They will give us the opertunity to test what people want to see and what will inspire them to organize the next event. These blue tribe meetings will start the impluse we need to go bigger and find the balance in between online and offline sharing.
What we have learned so far is that any event has to given at a different location opening up the posibility for inspiring content. Afterwards an online feedback report by someone at the event will create a viewable history for others to see.
BNO and KIVI NERIA are possible partners in organizing larger events,but our strength lies in the smaller designfirms who want to share their vision on design and be part of the greater story.
COACHing
Materializer: IRMA 12
“Reinforcing DESIGN”
“Nurturing questions 2 vision”
When Theory meets practice both sides profit! The students of todays faculty are hungry for the experiences of the practitioners of the present market. On the other side there are a lot of practitioners who want to give something back or who want to stay in touch with the minds of tomorrow. Setting up a coaching system would be the next logical step in fullfilling these needs.
We are fortunate enough to have a practioner in our network who wants to start up this mutual dialoque. Irma Verstraaten of WINITU (www.winitu.nl) has a personal motivation to help bring the female component more into the public eye. She is an entrepreneur who sees a chance in bringing people together with the intend to share, learn and build.The combination of her insight matched with student and faculty assistent will materialze a COACHING program that will start this September. Hopefully we can soon match the questions of the different masters to the experience of suitable practitioners!
For more information about coaching: [email protected]
Coac
hing
Rolemodels
Female prof.Theory & Practice
Ping-pong
Social & CommercialAcademic & Societal
Materializer: DENNIS 13
“Telling DESIGN”
A Delft Blue Design Foundation
What if you stumble upon a mythical storyline... a story so powerful that it could motivate 4000+ masters and a whole faculty to form a network of design that is globally respected for its numbers, its dynamic curriculum, its connectiveness with its graduates, its attention to its origin and the future trends in design... where would you start?
In order for a lasting story to emerge from the many different sources in the network, we need 2 go on a quest. An endevour of mythical proportions... hard for just one man...A piece of cake for a strong network, some students and a network of Alumni...
The Goal of the story is to expose our common ground and see what has happend (mutated) over the last 4 decades of design. Are will still an industrial design study or does the market demand a recallibration of our mission? It all starts with a clear link to your past and overview of what is out there.
For more info on the story : [email protected]
STO
RY
Opertunityin combination
Matching ambitionsof TU and Alumni Budget & sponsorship
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QUICK WINS
“SLING”
So what is IO alumni doing now?Motivating people to join a mythical network is a good trigger... but after you get the attention a good story needs to follow. At the moment we are stimulating a more regular event calander and creting an easy to adjust webplatform.
In september we hope to have a coach program up and running with a database of about 40 coaches from the alumni side.
On the 8th of October there is an Alumni day for all faculties of the TU Delft. We will have a start of our story and will be presenting it during the day.
All the while we are infecting people and getting them to share their unique mutation...
With some good promotion and motivated superpromoters we will have a good chance to make this network a reality. We are already growing day by day and figuring out how to coordinate everything together.
We will slingshot this network into existence...
FOUNDATION
COACH!EVENTS
STORY
Stor
y Sli
ng...
sling
you
rself
into
exist
ence
Students and Alumni need to interact to ignite!Valorization is an act best shared with the market it is for...
...crossing theory and practice is a win win situation...old and new need to mesh up for new knowledge to be created!
...our market driven economy is screaming for more engineers... we are the playground!
There is a future, because there is a past
Because...
Leva
rage
15
“Our measure 4 succes”
What inspires you to promote?
16
value propositionkey activities
key resources
key partners customer relation
channels
cost structure revenue streams
customer segments
TRIGGER
DEADLINE
COACHINGEVENTS
PLATFORM
BUSIN
ESS
MO
DEL
?
8th of Octobre
reprogramming the DNA of IO
