Programmatic: Is it the future of everything?London, May 2014

Experts in using data and technology to help advertisers

and publishers engage with audiences across all addressable

devices and channels

World’s Largest Programmatic Media & Technology Platform

3

280 Engineers

750 Million spend managed

Offices 43

2,760 Clients

32 Markets

Employees 800

Impressions 2.2 Trillion

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POP QUIZ! Which of the following is Programmatic?

Using a technology to place a buy order rather than faxing an Insertion Order?

Valuing and Buying an ad-impression in real time and only buying the impressions that you really want or need?

Using technology to decide which ad to serve based on the audience or website that has given rise to the opportunity?

Dynamically tailoring creative depending on the audience / placement?

Connecting data sources from a vast array of sources (including the client) to make buying and placement decisions?

POP QUIZ! Which of the following is Programmatic?

Using a technology to place a buy order rather than faxing an Insertion Order?

Valuing and Buying an ad-impression in real time and only buying the impressions that you really want or need?

Using technology to decide which ad to serve based on the audience or website that has given rise to the opportunity?

Dynamically tailoring creative depending on the audience / placement?

Connecting data sources from a vast array of sources (including the client) to make buying and placement decisions?

14

Data

Inventory Technology

15

Data

Inventory Technology

People

Picture of electricity

Non-storeable asset

+ devices

+ viewablility

+ buying models

etc

In electricity, the technology does not matter and is uniform

Thank you!