Visualize Value

Beth Forbes and Joan Crow, Purdue University

Suzanne Steel, Ohio State University

Tell our own story

Everyone’s a communicator

• Most administrators see themselves as good communicators…-- however strategy may be lacking-- they may favor hype over substance-- they may not understand SEO, social media and other communications techniques

Communications cost

Data significance• No dean wants to tell

a faculty member that his/her program isn’t important

• Use data to make your points

• However, not all data is good, and they know it

Set goals

• Do you have advise for others on how to set realistic goals for your communications?

Don’t just give facts, tell a story

• Data is boring, stories are interesting

• Data is numbers, stories are words

• Data has no meaning, stories have a point

Tools • Sprout Social• Analytics on Twitter• Google Analytics• Add This• YouTube Analytics• Real Magnet/Constant

Contact• Meltwater

Show and tell

Share the not-so-good?YES! Knowing metrics tells you what NOT to do

April Foolishness Campaign• Facebook Impressions: 14,393 • Total Reach: 9,530 • Total Money Spent: $25 Conclusions – Numbers not higher than a normal week