Why Visualize?

Property of Charles Noon, Ph.D., 1999 - All rights reserved

Why Visualize?

Provides a common frame of reference for communicating, discussing, debating.



Why Visualize?


It’s an effective way to relate concepts like local versus system-wide optimization.



N. Augusta

Indianapolis

Bessemer

KnoxvilleSomerset

Henderson

Big BBig B



‘97 BaselineCombined Network


Scenario 4FY 2002 Greensboro






Why Visualize?


It’s an effective way to relate concepts like local versus system-wide optimization.

In many systems, it’s often the only way to get the big picture or full perspective.


Example Outbound FTL Rates


Example Descriptive Model: Real-Time Railroad Car Inventory








Example Regional Analysis of Market and Competitive Environment

Example Regional Analysis of Market and Competitive Environment

For a proposed Methodist Healthcare NICU:

• characterize the market and competition

• identify an optimal location

• determine financial viability

Study Area

20 Hospitals of Study Area

MethodistWest_TNBaptist

Unaffiliated

15 Hospitals with Maternity Service


Unaffiliated

Sized according to ‘97 deliveries

Labeled with number of ‘97 deliveries


Unaffiliated

Colored according to system


Unaffiliated

Population density by zipcode (est. 2000)


Unaffiliated

‘97 births (mother’s zip) per square mile

Baptist Market Share (of births at 15 facilities)

Methodist Market Share (of births at 15 facilities)

West_TN Market Share (of births at 15 facilities)

Meth-LB Patient Density (maternal zipcode)

Methodist System Patient Density (maternal zipcode)

West_TN System Patient Density (maternal zipcode)

Baptist System Patient Density (maternal zipcode)


County Baby Exports (only the top 7 “import” counties are color coded, the black includes all others as well as out-of-region counties)


Delivering mother imports/own-residents occurring at a county. The black number represents total births from residents of the 20 study counties that occurred in that county (note, the hospital numbers may include KY babies or other TN counties and hence the difference in some situations).



Twenty minute drive bands around Dyersburg overlaid on the methodist babies per square mile


Twenty minute drive bands around Jackson overlaid on the methodist babies per square mile


Example Local Analysis of Current and Potential Customers

Example Local Analysis of Current and Potential Customers









Shipped by:GreenevilleHanahanEl Paso Anaheim

Current Shipping Pattern

Optimal Shipping Pattern

Documents

Why Visualize?