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Hello

New Media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation.

The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media.

- Wikipedia

1.5 BILLION PEOPLEWORLDWIDE USING INTERNET

*Sources: Pinterest

97% CONSUMER SEARCH ONLINE

GOOGLE REPORTS THAT

There are over 200.000.000 Blogs and 34% Bloggers post opinions about products and brands

50% PEOPLEHAVE LEARNED ABOUT BREAKING NEWS VIA SOCIAL MEDIA RATHER THAN OFFICIAL NEWS SOURCES

*Sources: Pinterest

78% CONSUMERSTRUST PEER RECOMMENDATIONS, ONLY 14% TRUST ADVERTISMENTS

THE CHALLENGEIN NEW MEDIA ERA?

Traditional Media VS New Media

TRADITIONAL MEDIA NEW MEDIA

Lead Time Specific printing times

Instant

Reach Local Local and/or worldwide

Longevity One time Cumulative – continues to build over time

Flexibility for changes

None Anytime

Commitment Level Contracts None

Restricted ad spaces Yes No restrictions

Convenience Limited Computer, phone, tablet

Tracking Hard to track Tracking everything

Cost Need more cost More economic

• Lead Time: Within traditional media, there are several process we have to go through. Such as: redaction, editing, etc. On the other hand, new media doesn’t have lead time. If you want to start campaign right now, you can do it, almost instantly

• Reach: traditional media only targeted specific area only, those who read newspapers, tabloids, or magazine. On the other hand, your reach on new media can get worldwide also local, no boundaries

• Longevity: campaign in traditional media only succeed within certain period. On the other hand, you can continue strategy overtime if using new media so the campaign will getting stronger. Allow more people to find you. Snowball effect

• Flexibility for change: traditional media doesn’t have flexibility for change. If you wanna change the campaign, print again. On the other hand, you can change campaign in new media almost anytime. Change the offer, text, or anything whenever you want. Flexibility is in your hand.

• Commitment Level: traditional media usually has formal contract. With new media, it’s all about freedom. You can choose contract yearly or day by day, the choice is yours

• Restricted ad spaces: traditional media has so many restrictions, ad size, text limits, etc, you have to fit their guidelines. With new media, the are no restrictions, you can share as little or as much as you want regarding business and services you offer.

• Convenience: no longer convenient. With new media, people can find you with many different channels: computer, laptop, etc

• Tracking: Hard to know how effective your campaign on traditional media. With new media, you can measure how effective your campaign was, with only a finger touch away.

Traditional Media VS New Media

RADIO38 YEARS

TELEVISION13 YEARS

INTERNET4 YEARS

IPOD3 YEARS

FACEBOOKLESS THAN A

YEAROVER 200 MILLION USERS

THE AGE OF SOCIAL MEDIA

*Sources: Pinterest

YEARS TO REACH 50 MILLION USER...

Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social media different

from traditional or industrial media in many ways including quality, reach, frequency, usability, immediacy, and permanence

Sources: Wikipedia

COMPANYCOMPANY

CONSUMERSCONSUMERS

OTHERSCOMPANY

OTHERSCOMPANY

CONSUMERSCONSUMERSSOCIAL MEDIA CHANGE THE WAY COMPANY & CONSUMERS COMMUNICATE

THE BENEFIT OFSOCIAL MEDIA MARKETING

*Sources Adam Ostrow

GENERAL USAGE*Sources: Maverick

INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013

PERSONAL USAGE

*Sources: Maverick

INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013

PROFESSIONAL USAGE*Sources: Maverick

INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013

PROFESSIONAL USAGE*Sources: Maverick

INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013

6 out of 10 JournalistAgree to use social media for validating information

*Sources: Maverick

*Sources: Maverick

*Sources: Maverick

*Sources: Maverick

*Sources: Maverick

*Sources: Maverick

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