FIND THE MELODY AMONGST THE NOISE

4 TIPS FOR MARKET RESEARCHERS

HORST FELDHAEUSER

GROUP CLIENT DIRECTOR

INFOTOOLS

COMPANIES ARE SITTING ON A MOUNTAIN OF DATA FROM WHICH THEY HAVE TO MAKE FASTER AND SMARTER BUSINESS DECISIONS.HORST FELDHAEUSER

GROUP CLIENT DIRECTOR

INFOTOOLS

“

TIP #1

Understand your business

needs across multiple

stakeholders

3

DIFFERENT STAKEHOLDERS HAVE DIFFERENT NEEDS

4

… want a visually appealing

macro viewYour

C-SUITE

Your

BRAND MANAGERS

Your

DATA NINJAS

… want a macro view, plus

specific detailed info

… want to cross tab everything by

everything to deep dive and

answer specific questions.

TIP #2

Decide how and when data

will be updated

5

VARIOUS DATA SOURCES UPDATE AT DIFFERENT TIMES

6

… SO KEEP USERS ENGAGED

WITH DATA SELECTION TOOLS THAT

UPDATE AUTOMATICALLY AND SEND

REAL-TIME NOTIFICATIONS.

Tweet this!

TIP #3

Analyse, visualise, share

7

UNLOCK YOUR RESEARCH

8

STORIES

AND

INSIGHTS

BEHIND

THE DATA

ANALYSE your data

+SAVE your views

EXPORT and share

UPDATE automatically

+

+

=

TIP #4

Create a data- and

consumer-centric culture

9

EMPOWER YOUR PEOPLE TO LOVE THE DATA

10

Give the RIGHT people

CONSTANT access

to the RIGHT data.

Tweet this!

‘Every piece of data you collect is valuable.Really valuable. But finding the information you

need quickly, can be hard. At Infotools we make

the whole process easier by giving you control

over your data.’

Patricio PaganiDirector, Infotools

11

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HORST FELDHAEUSER

GROUP CLIENT DIRECTOR

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