How ORCA helps a golf course manage 3rd parties

BarterHow to use The ORCA Report to calculate the opportunity cost of barter and better manage the trade relationship between you and your 3rd Party Marketing & Technology Partner

P O W E R I N N U M B E R S

(Only) Eight Things

Know your Channel Distribution

Know where the barter is being booked

Know the Opportunity Cost calculation

Know where the GolfNow paid rounds are being booked

Know the price differential between GolfNow and ARPR

Know how many rounds are booked via Call Center

Know which Rate Categories are using Call Center

Dont be afraid to let them know you know


Channel Distribution Channel Distribution is tracked inside ORCA based on the

reporting available from your electronic tee sheet and the way it is set up for your instance.

The major channels:

Golf Shop Rounds booked via the golf shop

Call Center Rounds booked via your call center (if you use one)

GC Website Rounds booked electronically from your website

GC Mobile Rounds booked electronically from your mobile app

3P Website Rounds booked electronically from 3rd Party

3P Mobile Rounds booked electronically from 3rd Party mobile app

3P Wholesale Rounds booked electronically from Wholesaler


-Rnds %Golf Shop 2,466 62%Call Center 659 17%Barter 382 10%GC Website 245 6%3P Website 173 4%3P Wholesale 53 1%GC Mobile 2 0%Grand Total 3,980 100%

Your Golf Course

Golf Shop 59% GC Website 15% 3P Website 8% Call Center 7% GolfNow Barter 2% GC Mobile 2% EZLinks Barter 1% Everything Else 6%

ORCA Network Distribution

How does your golf course compare to others on the ORCA Platform?


Barter

GolfNow Barter RoundsMon Tue Wed Thu Fri Sat Sun Grand Total

10 AM 0.0% 0.6% 0.0% 0.6% 0.0% 0.0% 0.0% 1.2%11 AM 4.0% 4.0% 4.6% 1.9% 6.2% 4.6% 1.2% 26.5%12 PM 3.7% 4.6% 4.9% 4.3% 6.2% 7.1% 6.5% 37.3%

1 PM 4.6% 4.9% 4.9% 3.7% 4.6% 6.5% 3.7% 33.0%2 PM 1.2% 0.0% 0.0% 0.6% 0.0% 0.0% 0.0% 1.9%

Grand Total 13.6% 14.2% 14.5% 11.1% 17.0% 18.2% 11.4% 100.0%

Be aware of where the barter rounds are being booked on your tee sheet. Are they according to your agreement?

ORCA has caused courses to change the time of the barter round thus saving money by putting the barter round in an area of the tee sheet with less occupancy.


Barter Opportunity Cost-Est. Rev

ORCA calculates the average rate for all paid rounds in each day/daypart where a barter round is sold and individually applies that rate to each barter round.

%OCCORCA also individually calculates the occupancy % for each day and daypart where a barter round is sold.

(Est. Rev * % OCC = Opportunity

Cost)-Rnds -ARPR -Est. Rev % OCC Opportunity Cost

Barter-EZCC 3 $81.16 $243 19.6% $48Barter-EZWS 55 $99.88 $5,493 36.9% $2,027Barter-GN 319 $90.67 $28,924 27.6% $7,983

377 $91.94 $34,661 $10,058

CURRENT MONTH BARTER OPPY. COST

Opportunity CostEstimated revenue multiplied by %OCC = Opportunity Cost

Table of Contents

The ORCA Report

Scottsdale, Arizona

@theORCAReport

[email protected]

www.orcareport.com

Marriott's Shadow Ridge Golf Course Monthly ORCA Report

For the month of: April 2016

The Competitive Set Includes Subject Property

Table Of ContentsPAGE

Report #1 Monthly Performance Detail1LEVEL ILEVEL IILEVEL IIISNAPSHOTS

Report #2 CompSet and Industry Summary Segments Detail2

Report #3 18 Month Historical Report3

Report #4 Day of the Week Report4

Report #5 Monthly by Day Report5

Report #6 Response Tab6

Dashboard #1 Distribution7

Dashboard #2 Heat Maps8

Dashboard #3 Additional Revenue Opportunity9

Report #7 Rate Group Analysis by DayPart-CM10

Report #8 Rate Group Analysis by DayPart-CM-Mon11

Report #9 Rate Group Analysis by DayPart-CM-Tue12

Report #10 Rate Group Analysis by DayPart-CM-Wed13

Report #11 Rate Group Analysis by DayPart-CM-Thr14

Report #12 Rate Group Analysis by DayPart-CM-Fri15

Report #13 Rate Group Analysis by DayPart-CM-Sat16

Report #14 Rate Group Analysis by DayPart-CM-Sun17

SNAPSHOT - Current Month Performance18

SNAPSHOT - Comp Set + Industry Segments19

SNAPSHOT - Day of the Week20

SNAPSHOT - 18 Months21

SNAPSHOT - Daily for the Month22

SNAPSHOT - DayPart Segmentation23

Help24

**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report

Snapshot

Report #1 - Monthly Performance Snapshot - My Course vs. Competitive Set

Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211

ORCA # MgtCo:

For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property

April 2016

Occupancy (%)RevPAR ($)Channel Mix (%)ARPR ($)

My CourseComp SetIndex (OCCI)My CourseComp SetIndex (PARI)My CourseComp SetIndex (CHMI)My CourseComp SetIndex (ARRI)

Current Month55.363.786.839.4047.0383.884.790.593.671.1873.8296.5

Year To Date79.382.696.066.8267.4099.187.292.594.384.3181.62103.3

Running 3 Month76.182.292.666.9268.2698.087.392.494.587.9483.06105.8

Running 12 Month60.053.3112.638.5436.28106.186.491.394.664.1968.0594.3

April 2016vs. 2015 Percent Change (%)

OccupancyRevPARChannel MixARPR

My CourseComp SetIndex (OCCI)My CourseComp SetIndex (PARI)My CourseComp SetIndex (CHMI)My CourseComp SetIndex (ARRI)

Current Month-18.1-5.186.3-9.00.690.5-3.0-4.2101.310.96.2104.4

Year To Date-2.2-2.199.98.8-2.5111.6-1.9-2.0100.111.4-0.4111.8

Running 3 Month-5.3-1.496.08.6-0.7109.4-1.8-2.0100.214.80.8113.9

Running 12 Month2.21.5100.711.3-1.1112.5-1.3-0.799.49.0-2.6111.9


ORCASummary

Report #2 - ORCA Summary - My Course vs. Comp Set and Industry Segments


ORCA # MgtCo:


Occupancy (%)Supply

Current Month% ChgYear to Date% ChgRunning 3 Month% ChgRunning 12 Month% ChgMonth % ChgYTD % ChgRun 3 Mon % ChgRun 12 Mon % Chg

courseMarriott's Shadow Ridge Golf Course55.3-18.179.3-2.276.1-5.360.02.2

DMADMA: Palm Springs CA54.10.074.1-3.673.9-1.647.7-0.8

FTFacility Type: Resort53.63.370.9-4.471.8-1.847.6-0.2

SMSubMarket: Central Valley (RM, PD, IW)56.3-3.977.0-2.076.9-1.250.6-1.7

MTFacility Management Type: Mgmt Co54.10.074.1-3.673.9-1.647.7-0.8

CompCompetitive Set: Competitors63.7-5.182.6-2.182.2-1.453.31.5

REVPaR ($)Demand


courseMarriott's Shadow Ridge Golf Course39.40-9.066.828.866.928.638.5411.3

DMADMA: Palm Springs CA35.836.553.04-0.254.052.328.210.0

FTFacility Type: Resort37.358.155.232.057.195.129.802.8

SMSubMarket: Central Valley (RM, PD, IW)42.161.062.35-0.363.411.333.89-1.7

MTFacility Management Type: Mgmt Co35.836.553.04-0.254.052.328.210.0

CompCompetitive Set: Competitors47.030.667.40-2.568.26-0.736.28-1.1

Channel Mix (%)Revenue


courseMarriott's Shadow Ridge Golf Course84.7-3.087.20-1.987.30-1.886.40-1.3

DMADMA: Palm Springs CA85.9-2.986.2-1.385.7-1.586.5-0.5

FTFacility Type: Resort84.6-2.283.2-1.282.5-1.784.4-0.5

SMSubMarket: Central Valley (RM, PD, IW)86.9-3.087.2-0.586.6-0.887.1-0.2

MTFacility Management Type: Mgmt Co85.9-2.986.2-1.385.7-1.586.5-0.5

CompCompetitive Set: Competitors90.5-4.292.5-2.092.4-2.091.3-0.7

ARPR ($)Census

Current Month% ChgYear to Date% ChgRunning 3 Month% ChgRunning 12 Month% ChgDMA: Palm Springs CA

CensusSample

courseMarriott's Shadow Ridge Golf Course71.1810.984.3111.487.9414.864.199.0PropertiesHolesPropertiesHoles

DMADMA: Palm Springs CA66.236.671.553.673.184.359.180.95687317306

FTFacility Type: Resort69.754.777.897.079.617.062.622.8314419162162

SMSubMarket: Central Valley (RM, PD, IW)74.874.980.971.882.492.567.010.08144

MTFacility Management Type: Mgmt Co66.236.671.553.673.184.359.180.917306306

CompCompetitive Set: Competitors73.826.281.62-0.483.060.868.05-2.67126


18MoComp

Report #3 - ORCA Summary - 18 Months Historical


ORCA # MgtCo:


Occupancy (%)201420152016Year To DateRunning 3 MonthRunning 12 Month

NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr201420152016201420152016201420152016

My Course88.583.783.794.783.567.560.347.039.533.355.514.594.292.491.497.581.655.382.381.179.378.680.476.142.358.760.0

Competitive Set77.369.888.199.688.767.150.134.023.921.937.633.877.269.484.1100.487.863.785.984.482.683.983.482.246.152.553.3

Index (OCCI)114.5119.995.095.194.1100.6120.4138.2165.3152.1147.642.9122.0133.1108.797.192.986.895.896.196.093.796.492.691.8111.8112.6

Rank4 of 73 of 77 of 76 of 76 of 75 of 71 of 71 of 71 of 72 of 71 of 76 of 74 of 71 of 73 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 74 of 74 of 7

% Chg

My Course-12.1-0.9-12.84.0-1.65.58.5-6.730.81.2-1.8-9.46.410.49.23.0-2.3-18.1-1.5-2.22.3-5.338.82.2

Competitive Set-0.6-5.3-5.83.6-3.6-1.38.28.632.82.85.6-6.9-0.1-0.6-4.50.8-1.0-5.15.9-1.7-2.13.7-0.6-1.487.413.91.5

Index (OCCI)88.4104.692.6100.4102.1106.9100.385.998.598.493.097.3106.5111.1114.3102.298.786.3100.299.9102.996.0121.9100.7


RevPAR ($)201420152016Year To DateRunning 3 MonthRunning 12 Month


My Course72.0854.3760.6777.4569.2943.2923.1119.7614.7813.6820.2911.5275.8357.5966.4693.2575.9739.4061.761.466.861.961.666.929.034.638.5

Competitive Set61.2649.6470.5588.7577.5646.6627.5514.728.578.1316.5424.4458.1446.0464.1091.6372.7747.0368.969.267.469.268.868.333.436.736.3

Index (PARI)117.6109.786.087.389.392.783.7134.7172.1169.1123.047.1130.5125.2103.7101.9104.483.889.688.799.189.589.598.086.894.3106.1


% Chg

My Course-8.52.4-0.50.90.4-3.8-8.716.574.157.510.3109.15.15.99.620.49.7-9.0-0.58.8-0.58.619.311.3

Competitive Set1.2-0.64.14.2-1.0-5.84.211.430.35.23.8-8.3-5.2-7.3-9.23.3-6.20.62.10.3-2.51.0-0.6-0.763.79.9-1.1

Index (PARI)90.4103.095.696.8101.4102.187.6104.6133.6149.7106.3228.0110.9114.2120.7116.6117.090.599.2111.6100.1109.4108.6112.5


Channel Mix (%)201420152016Year To DateRunning 3 MonthRunning 12 Month


My Course88.288.288.689.789.787.385.787.582.981.585.482.989.786.586.987.389.284.787.288.987.286.688.987.387.887.586.4

Competitive Set92.193.394.793.894.594.593.290.785.086.387.190.791.691.893.193.193.290.589.794.492.589.694.392.488.291.991.3

Index (CHAI)95.894.593.695.694.992.492.096.597.594.498.091.497.994.293.393.895.793.697.294.294.396.794.394.599.595.294.6


% Chg

My Course-1.5-1.7-0.41.82.04.33.5-0.5-3.9-4.7-1.4-4.11.7-1.9-1.9-2.7-0.6-3.01.9-1.92.7-1.8-0.3-1.3

Competitive Set5.46.15.05.04.36.75.31.91.02.1-0.6-0.5-0.5-1.6-1.7-0.7-1.4-4.23.25.2-2.03.15.2-2.01.54.2-0.7

Index (CHAI)93.592.694.997.097.897.898.397.695.193.399.296.4102.299.799.898.0100.8101.396.9100.197.6100.295.799.4


ARPR ($)201420152016Year To DateRunning 3 MonthRunning 12 Month


My Course81.4065.0072.5081.7583.0264.1538.3442.0537.4141.0736.5579.4480.4962.2972.7195.6193.0571.1875.175.784.378.876.687.968.658.964.2

Competitive Set79.2771.1580.0789.1087.4269.5054.9343.3535.9137.1244.0372.3075.3366.3976.2491.2482.8873.8280.281.981.682.482.583.172.470.068.1

Index (ARRI)102.691.390.591.895.092.469.897.0104.2110.883.2109.8106.993.895.4104.8112.396.593.692.4103.395.692.8105.894.884.194.3


% Chg

My Course4.03.514.2-3.12.1-8.7-15.624.632.256.311.9130.1-1.1-4.20.317.012.010.90.811.4-2.814.8-14.19.0

Competitive Set1.85.310.50.72.6-4.7-3.52.6-1.62.2-1.6-1.2-5.0-6.7-4.92.4-5.16.2-3.62.1-0.4-2.60.00.8-13.0-3.5-2.6

Index (ARRI)102.298.3103.396.299.595.887.5121.4134.3152.9113.7232.9104.1102.7105.5114.3118.0104.498.7111.897.2113.989.0111.9


Index (RGI)100100100100100100100100100100100100100100100100100100The ORCA Report

**CONFIDENTIAL** Intended solely for the use by subscriber.

100100100100100100100100100100100100100100100100100100

Year to Date

Running 3 Month

Running 12 Month

Day of Week

Report #4 - Day of Week and Weekday/Weekend Report


ORCA # MgtCo:


FridaySaturdayWeekdayWeekend

Occupancy (%)RevPAR ($)Channel Mix (%)ARPR ($)65.56463.264.3

My CourseCompetitive SetIndex (MPI)My CourseCompetitive SetIndex (ARI)My CourseCompetitive SetIndex (RGI)My CourseCompetitive SetIndex (RGI)39.0942.6337.2641.84

Day of WeekTime Period% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg49.3250.6645.3548.97

MondayCurrent Month57.2-4.063.7-2.089.898.038.27-2.846.066.583.191.382.1-7.888.9-5.192.497.266.891.272.298.692.593.2

Year To Date79.00.080.4-4.498.3104.667.437.763.16-4.4106.6112.789.8-0.192.5-1.997.1101.885.377.778.53-0.1108.8107.8

Running 3 Month75.1-6.678.9-6.095.299.466.253.363.38-5.2104.6109.090.5-0.492.2-2.198.2101.788.1910.480.320.8109.8109.5

Running 12 Month55.2-2.649.2-1.0112.298.436.032.932.17-3.9111.8107.187.6-0.591.4-0.995.8100.465.245.765.42-3.099.7109.0

TuesdayCurrent Month51.0-25.964.3-2.979.376.336.59-21.548.3410.075.871.481.8-4.791.0-2.589.997.771.695.975.1613.495.393.4

Year To Date76.2-6.581.1-4.894.098.262.075.465.22-3.195.2108.886.4-3.092.7-1.793.298.781.4712.980.471.9101.2110.8

Running 3 Month75.9-4.983.2-1.291.296.364.7811.168.251.594.9109.586.8-2.492.8-1.593.599.185.3316.782.022.8104.0113.5

Running 12 Month55.90.548.4-0.6115.5101.135.099.732.88-2.1106.7112.185.9-2.291.5-0.593.998.362.769.267.96-1.492.4110.8

WednesdayCurrent Month54.5-22.560.9-11.689.587.736.51-20.041.23-11.888.690.784.5-2.090.5-3.993.4102.067.033.467.65-0.399.0103.7

Year To Date79.2-5.682.8-3.495.797.764.457.364.26-4.5100.3112.487.5-2.292.7-1.894.499.681.3813.777.59-1.3104.9115.2

Running 3 Month76.0-9.782.8-3.491.893.563.803.265.40-4.797.6108.387.1-2.192.6-1.694.199.583.9614.478.99-1.4106.3116.0

Running 12 Month57.14.250.32.4113.5101.837.7318.233.42-0.6112.9118.986.9-1.191.6-0.594.999.466.0213.466.49-2.899.2116.7

ThursdayCurrent Month55.0-20.463.7-6.386.385.037.68-11.145.77-2.882.391.582.9-3.689.7-5.392.4101.868.5411.671.863.995.3107.4

Year To Date81.4-3.484.7-1.396.197.966.968.468.26-2.698.1111.387.3-1.892.6-1.994.3100.182.3012.380.59-1.5102.1114.0

Running 3 Month77.8-7.684.6-0.592.092.965.605.869.22-0.794.8106.587.2-1.792.3-2.194.5100.484.3514.781.79-0.2103.2114.9

Running 12 Month57.51.152.02.6110.698.538.6516.335.76-0.8108.1117.285.8-1.091.1-0.994.299.967.1615.168.82-3.597.7119.3

FridayCurrent Month55.1-22.365.5-10.684.186.939.09-16.349.32-8.079.391.084.7-6.590.7-5.393.498.770.897.875.293.094.2104.7

Year To Date84.6-5.187.2-4.197.099.074.766.773.45-5.5101.8112.987.2-2.192.1-2.294.7100.188.3412.384.25-1.6104.7114.1

Running 3 Month79.8-9.185.7-4.893.195.574.215.474.12-4.6100.1110.587.2-1.791.8-2.995.0101.292.9716.086.450.1107.5115.9

Running 12 Month63.71.457.2-0.5111.4101.941.377.840.01-3.8103.5112.186.8-0.791.0-1.095.4100.364.986.069.90-3.393.0109.6

SaturdayCurrent Month56.2-26.264.0-6.787.879.142.63-13.850.660.284.086.087.10.691.2-3.495.5104.175.8617.179.127.296.0109.2

Year To Date79.3-2.783.7-1.994.799.270.094.873.43-3.295.5108.384.8-3.592.3-2.191.998.688.357.887.74-1.3100.8109.2

Running 3 Month75.0-6.481.2-2.292.495.769.725.172.37-1.196.3106.384.7-3.492.3-1.991.898.592.9912.389.111.0104.4111.2

Running 12 Month69.34.461.92.5112.0101.944.8714.043.730.0102.7114.086.6-2.391.2-0.195.097.864.709.170.66-2.291.5111.6

SundayCurrent Month58.33.663.36.792.197.144.3035.546.3911.895.5121.289.01.091.0-4.597.8105.876.0530.873.334.9103.8124.7

Year To Date74.89.777.75.396.3104.261.3123.863.256.096.8116.887.60.392.8-2.094.4102.381.9912.981.360.7100.7112.1

Running 3 Month72.89.078.58.392.7100.663.7330.564.679.598.5119.287.7-0.592.7-2.094.6101.587.5019.782.431.1106.2118.4

Running 12 Month61.15.754.05.1113.1100.635.7911.935.752.3100.0109.485.3-0.791.4-0.493.399.758.605.866.17-2.888.5108.8

Weekday/Weekend

WeekdayCurrent Month54.4-19.263.2-6.086.186.037.26-14.345.35-0.282.285.982.8-4.490.0-4.392.099.968.475.971.796.295.499.7

(Mon-Thu)Year To Date78.9-4.082.3-3.495.999.465.237.265.23-3.7100.0111.387.8-1.792.7-1.894.7100.182.6311.679.30-0.3104.2111.9

Running 3 Month76.2-7.382.4-2.792.595.365.115.766.57-2.297.7108.187.9-1.792.5-1.895.0100.185.4414.080.790.5105.7113.4

Running 12 Month56.50.949.90.8113.2100.136.8811.833.56-1.8109.8113.886.5-1.391.4-0.894.699.565.3110.767.19-2.797.2113.8

WeekendCurrent Month56.4-16.864.3-4.087.786.741.84-2.648.971.085.396.486.8-1.891.0-4.495.4102.774.1817.276.115.197.5111.5

(Fri-Sun)Year To Date79.70.183.0-0.496.0100.568.8811.070.19-1.398.1112.586.5-1.992.4-2.193.6100.286.4510.684.59-0.8102.2111.5

Running 3 Month76.0-2.481.90.492.897.269.3712.870.551.198.3111.686.5-1.992.2-2.393.8100.491.3315.686.150.7105.9114.8

Running 12 Month64.73.957.72.3112.1101.640.7211.239.86-0.5102.0111.886.2-1.491.2-0.494.599.062.907.269.03-2.891.2110.3

TotalCurrent Month55.3-18.163.7-5.186.886.339.40-9.047.030.683.890.584.70-3.090.50-4.293.6101.371.1810.973.826.296.5104.4

Year To Date79.3-2.282.6-2.196.099.966.828.867.40-2.599.1111.687.20-1.992.50-2.094.3100.184.3111.481.62-0.4103.3111.8

Running 3 Month76.1-5.382.2-1.492.696.066.928.668.26-0.798.0109.487.30-1.892.40-2.094.5100.287.9414.883.060.8105.8113.9

Running 12 Month60.02.253.31.5112.6100.738.5411.336.28-1.1106.1112.586.40-1.391.30-0.794.699.464.199.068.05-2.694.3111.9


Daily by Month

Report #5 - Daily Data for the Month


ORCA # MgtCo:


d1d2d3d4d5d6d7d8d9d10d11d12d13d14d15d16d17d18d19d20d21d22d23d24d25d26d27d28d29d30d31

FriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSat--

Occupancy (%)April

123456789101112131415161718192021222324252627282930--

courseMy Course85.087.789.990.857.871.084.164.475.261.763.162.454.949.635.633.333.246.346.149.643.341.243.750.231.338.843.644.652.044.3--

compCompetitive Set95.091.980.088.677.374.379.881.986.663.071.973.065.867.255.348.459.064.558.359.361.655.748.152.232.350.045.747.555.248.5--

courseIndex (MPI)89.595.4112.4102.574.895.6105.478.686.897.987.885.583.473.864.468.856.371.879.183.670.374.090.996.296.977.695.493.994.291.3--

% Chg

courseMy Course11.4-0.668.745.0-31.5-14.324.8-0.224.582.039.94.5-10.7-23.6-40.3-46.3-35.2-16.7-27.4-27.7-43.9-50.4-53.5-41.0-57.9-43.3-18.4-26.5-36.7-45.1--

compCompetitive Set12.813.341.612.4-4.8-4.53.936.733.819.315.015.7-3.5-6.7-19.2-18.4-3.92.2-10.2-12.7-2.7-30.9-31.1-21.0-42.8-11.8-18.7-17.1-23.3-31.3--

courseIndex (MPI)98.887.7119.1129.072.089.7120.173.093.0152.6121.790.392.581.973.965.867.481.580.882.857.771.867.574.773.664.3100.488.782.579.9--

RevPAR ($)April

123456789101112131415161718192021222324252627282930--

courseMy Course67.0580.1673.7267.8340.3351.8265.1549.3162.6550.5145.2348.3237.7637.3024.9521.4122.7327.2033.9432.8529.1826.7130.8832.2915.2624.6224.7520.9330.0222.06--


courseIndex (ARI)82.999.3109.396.960.999.0102.873.784.7103.185.387.088.777.465.864.163.965.781.779.565.673.693.991.869.577.683.873.677.961.9--

% Chg

courseMy Course7.0-8.6134.037.0-46.3-12.641.23.448.394.219.60.0-25.0-30.7-47.8-55.5-42.7-27.9-15.0-2.1-4.9-11.339.8-3.6-53.8-2.424.6-11.122.4-48.6--

compCompetitive Set22.618.264.828.917.83.221.254.558.530.020.525.3-11.6-4.4-24.3-22.0-14.9-4.6-7.8-6.56.5-34.1-27.9-22.8-31.92.3-10.3-17.9-17.0-25.6--

courseIndex (ARI)87.377.3142.0106.345.684.7116.566.993.6149.499.379.884.872.569.057.167.375.692.2104.789.3134.6193.9124.967.895.4138.9108.3147.569.1--

Channel Mix (%)April

123456789101112131415161718192021222324252627282930--

courseMy Course88.589.491.289.988.090.286.288.792.093.888.684.583.183.976.576.380.074.169.681.078.375.287.085.560.383.581.780.487.083.0--


courseIndex (RGI)95.794.699.597.592.7100.694.997.399.6101.7100.397.091.793.585.382.186.784.276.987.686.684.996.897.772.091.191.792.695.999.5--

% Chg

courseMy Course-5.51.55.90.3-4.70.73.40.70.54.22.02.5-2.2-2.2-15.8-4.6-11.4-16.6-10.1-5.5-12.5-16.30.3-2.1-32.9-6.12.30.0-1.1-4.9--

compCompetitive Set-5.2-1.3-2.9-1.3-0.2-4.7-4.0-3.2-4.8-2.7-5.8-5.0-5.1-5.5-4.70.9-4.9-7.9-2.8-2.2-5.0-8.3-2.6-7.7-9.1-1.2-3.7-6.4-3.4-8.8--

courseIndex (RGI)99.7102.8109.1101.695.5105.7107.7104.0105.6107.1108.3107.9103.1103.588.494.593.290.692.596.692.191.3103.0106.173.895.0106.2106.8102.4104.3--

ARPR ($)April

123456789101112131415161718192021222324252627282930--

courseMy Course78.9291.4481.9974.6869.7572.9977.5176.6083.2981.8771.6477.3868.8475.2470.1464.2468.4758.7873.6366.2467.4564.8070.6264.3148.7063.4556.7746.9157.7649.83--


courseIndex (RGI)92.6104.097.494.681.4103.797.693.897.4105.397.0101.8106.2104.7102.292.9114.291.6103.294.893.699.4103.295.371.5100.287.878.482.967.7--

% Chg

courseMy Course-3.8-8.038.7-5.6-21.71.813.33.519.26.9-14.6-4.4-16.1-9.4-12.4-17.3-11.4-13.317.435.469.378.5200.463.29.472.652.321.294.0-6.6--

compCompetitive Set8.74.416.514.523.78.116.613.018.39.15.08.3-8.22.4-6.5-4.3-11.5-6.72.96.99.1-4.54.7-2.219.115.910.2-1.28.18.2--

courseIndex (RGI)88.588.1119.182.463.394.297.291.6100.898.081.388.391.488.593.786.4100.192.9114.1126.7155.2186.9286.9166.991.9148.9138.2122.7179.586.3--

Index 100100100100100100100100100100100100100100100100100100100100100100100100100100100100100100100100


Response

Report #6 - Response Report


ORCA # ChainID: MgtCo:


This Year

Easter Sunday March 27

Last Year

Easter April 5

NameAddressOpendateStateHolesOpen DateCourseIDRPH

Marriott's Shadow Ridge Golf Course9002 Shadow Ridge RdPalm DesertCA1820007428

Desert Willow Golf Resort - Mountain View38995 Desert Willow DrPalm DesertCA1819975124

Desert Willow Golf Resort - Firecliff38995 Desert Willow DrPalm DesertCA1819975224

Indian Wells Golf Resort - Celebrity Course44500 Indian Wells LaneIndian WellsCA1819867624

Indian Wells Golf Resort - Players Course44500 Indian Wells LaneIndian WellsCA1819867724

SilverRock Resort79-179 Ahmanson LnLaQuintaCA1820058228

Classic Club75200 Classic Club Blvd.Palm DesertCA1820069428

----------------

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The ORCA Report

Distribution

Dashboard #1 - Distribution Dashboard


ORCA # MgtCo:


-Rnds%--ARPR

Golf Shop2,46662%$71.90

Call Center65917%$92.23

Barter38210%$0.00

GC Website2456%$96.64

3P Website1734%$100.78

3P Wholesale531%$73.62

GC Mobile20%$89.00

Grand Total3,980100%$74.88

CURRENT MONTH BARTER OPPY. COST

(Est. Rev * % OCC = Opportunity Cost)

-Rnds-ARPR-Est. Rev% OCCOpportunity Cost

Barter-EZCC3$81.16$24319.6%$48

Barter-EZWS55$99.88$5,49336.9%$2,027

Barter-GN319$90.67$28,92427.6%$7,983

377$91.94$34,661$10,058

BARTER RNDS W/O OPPY. COST5

-Rnds%--ARPR

Golf Shop27,32558%$64.47

Call Center10,94323%$72.18

Barter3,4407%$0.00

3P Website2,6506%$88.05

GC Website2,5425%$85.23

3P Wholesale3331%$91.45

GC Mobile260%$55.87

Grand Total47,259100%$65.32

TRAILING 12 MONTH BARTER OPPY. COST

-Rnds-ARPR-Est. Rev% OCC

Barter-EZCC76$94.20$ 7,15984.5%

Barter-EZWS1,115$87.98$ 98,09776.9%

----------

Barter-GN2,177$82.40$ 179,39499.2%

3,368$ 284,650

BARTER RNDS W/O OPPY. COST72


Heat Maps

Dashboard #2 - Heat Maps



GolfNow Barter Distribution CMGolfNow Course Rounds Distribution CM

PORPOR

MonTueWedThrFriSatSunMonTueWedThrFriSatSun

60.0%0.0%0.0%0.0%0.0%0.0%0.0%60.0%0.0%0.0%1.4%0.0%1.4%0.0%

70.0%0.0%0.0%0.0%0.0%0.0%0.0%72.9%1.4%0.0%0.0%3.6%1.4%2.2%

80.0%0.0%0.0%0.0%0.0%0.0%0.0%82.9%0.0%0.0%2.2%4.3%5.8%2.9%

90.0%0.0%0.0%0.0%0.0%0.0%0.0%91.4%0.0%0.0%0.0%4.3%2.9%0.0%

100.0%0.6%0.0%0.6%0.0%0.0%0.0%100.0%4.3%0.0%6.5%5.0%1.4%0.0%

114.0%4.0%4.6%1.9%6.2%4.6%1.2%110.0%2.2%0.0%0.0%1.4%0.0%0.0%

123.7%4.6%4.9%4.3%6.2%7.1%6.5%120.0%0.0%2.9%0.0%4.3%0.0%0.0%

134.6%4.9%4.9%3.7%4.6%6.5%3.7%132.9%0.0%0.0%0.0%0.0%2.9%0.0%

141.2%0.0%0.0%0.6%0.0%0.0%0.0%148.6%2.9%5.0%2.9%0.0%0.0%0.0%

150.0%0.0%0.0%0.0%0.0%0.0%0.0%150.0%0.0%0.0%1.4%0.0%0.0%0.0%

160.0%0.0%0.0%0.0%0.0%0.0%0.0%160.0%0.0%2.9%0.0%1.4%0.0%0.0%

170.0%0.0%0.0%0.0%0.0%0.0%170.0%0.0%0.0%0.0%0.0%0.0%

180.0%0.0%0.0%180.0%0.0%0.0%

GolfNow Barter Distribution lst12mGolfNow Course Rounds Distribution lst12m

PORPOR

MonTueWedThrFriSatSunMonTueWedThrFriSatSun

50.0%0.0%0.0%0.0%0.0%0.0%50.1%0.0%0.0%0.0%0.0%0.0%

61.1%0.7%1.4%1.1%0.8%0.1%0.4%60.6%0.7%1.1%0.8%2.5%1.5%1.8%

70.0%0.3%0.2%0.3%0.4%0.0%0.1%71.1%1.0%0.5%1.2%1.8%2.5%2.7%

80.0%0.3%0.0%0.0%0.1%0.0%0.0%81.0%1.4%1.3%1.0%1.9%1.9%2.0%

90.1%0.2%0.0%0.0%0.2%0.1%0.0%91.5%1.2%1.1%1.1%2.1%2.3%2.9%

100.1%0.4%0.1%0.2%0.3%0.1%0.0%101.3%1.6%1.8%1.3%2.3%2.6%1.4%

113.0%2.1%2.7%3.3%2.5%3.7%2.1%110.4%0.6%0.7%0.5%1.0%1.5%1.7%

124.4%5.3%6.7%5.3%5.5%6.3%7.0%121.9%1.8%2.0%2.9%3.0%2.4%2.6%

135.0%4.2%2.9%4.1%3.6%3.6%3.5%131.4%1.7%0.8%1.3%1.1%3.0%0.5%

140.7%0.8%0.6%0.3%0.5%0.4%0.1%140.7%0.9%1.2%0.8%1.4%1.9%1.1%

150.1%0.0%0.2%0.0%0.0%0.1%0.0%150.0%0.5%0.2%0.2%0.5%0.3%0.3%

160.0%0.0%0.0%0.0%0.0%0.1%0.0%160.1%0.3%0.2%0.4%0.5%0.3%0.3%

170.0%0.0%0.0%0.0%0.0%0.0%0.0%170.0%0.1%0.0%0.0%0.0%0.3%0.0%

180.0%0.0%0.0%0.0%0.0%180.0%0.0%0.0%0.0%0.0%


AdditionalRevenueDash

Dashboard #3 -Additional Revenue Opportunity vs. Competitive Set Leader


ORCA # MgtCo:



ZipCode Dash

Report 2 - Monthly Performance Snapshot - My Course vs. Competitive Set

ERROR:#REF!

ORCA # MgtCo:

For the Month of: October 2015 Date Created: November 11, 2015 Monthly Competitive Set Data Includes Subject Property

-Rnds

852621,091

85255969

85254301

85266262

85260246

85331244

85259215

85258173

85251151

85050151

85054117

85253115

8501690

8502880

8508675

8524874

8526873

8524971

8525069

8520766

8501865

8502464

8537762

8508557

8538355

(blank)

DayPart-CM

Report #7 - DayPart Segmentation by Rate Group - Current Month -ALL DAYS


ORCA # MgtCo:


Occupancy (%)Percentage of Rounds Sold (%)

TotalPublicCardholderPromoMemberGroupCompBarter

Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex

Open-8:00AM44.553.183.833.626.3127.81.25.920.344.817.7253.19.137.824.11.89.119.89.52.9327.6--0.3--

8-10:00AM56.079.570.440.331.3128.8--7.3--29.517.2171.59.422.242.312.619.764.07.31.9384.20.90.4225.0

10-12:00PM48.961.379.822.528.878.1--5.9--49.020.5239.01.226.54.516.111.0146.44.82.5192.06.54.8135.4

12-2:00PM41.346.688.615.136.441.50.13.33.063.123.1273.21.724.27.09.27.9116.55.83.5165.74.91.7288.2

2-4:00pm94.479.5118.735.044.179.4--1.8--51.428.7179.12.710.725.20.31.618.810.713.181.7--0.1--

4-Close------4.722.321.1--0.1--94.456.5167.1--15.8--------0.95.317.0------

Total55.363.786.828.232.088.10.25.23.849.221.4229.94.724.719.08.311.373.57.03.9179.52.41.5160.0

% Change

Open-8:00AM-39.0-12.883.8-22.75.3127.8-4.820.31.1-28.7253.122.010.424.122.020.219.8184.654.5327.6---4.3--

8-10:00AM-3.80.470.47.615.7128.8--5.4---28.3-23.9171.536.5-12.842.327.531.964.066.824.2384.2315.7-73.7225.0

10-12:00PM-5.8-3.979.8-30.810.078.1--14.3---5.5-14.2239.018.0-12.74.51302.017.8146.4-10.05.8192.0-20.778.7135.4

12-2:00PM-12.9-2.388.6-67.232.441.5-23.13.045.0-10.7273.2-60.6-4.67.0-35.3116.5-2.3-17.5165.7158.8288.2

2-4:00pm-17.8-6.3118.7-20.84.879.4--10.6--3.8-9.0179.1127.016.325.2-2.918.8106.5-6.181.7--110.9--

4-Close-------79.9-0.821.1---85.1--43.525.8167.1---18.9---------91.9-55.217.0------

Total-18.0-5.186.8-28.313.788.11.83.84.0-16.6229.913.1-5.319.0225.114.973.536.7-3.6179.558.230.1160.0

ARPR ($)



Open-8:00AM83.7174.27112.7116.49107.45108.429.0080.4736.093.0193.6999.33.3346.027.2125.6779.27158.50.001.730.0--0.00--

8-10:00AM90.7686.84104.5115.45112.31102.8--87.59--99.0197.68101.46.2548.1013.0114.1390.28126.40.002.750.00.000.00

10-12:00PM75.1976.4898.3107.85101.56106.2--76.37--73.3986.7784.65.0049.9310.092.62105.7987.60.001.540.00.000.00

12-2:00PM51.4369.4974.092.8890.70102.429.0057.3450.647.2366.4471.18.3349.6916.880.1390.6588.40.002.880.00.000.00

2-4:00pm54.9448.55113.282.4965.50125.9--46.08--49.8344.95110.910.2945.7922.569.0063.86108.00.000.520.0--0.00--

4-Close45.1741.84108.033.7338.0288.7--0.00--46.1450.4291.5--30.93--------0.000.00------

Total71.1873.8296.4105.0296.50108.829.0078.4337.067.1877.6586.55.7547.8712.099.0391.78107.90.001.500.00.000.00

% Change

Open-8:00AM6.41.7104.626.316.7108.2-4.69.4-1.4111.01.793.35.5183.21.2--0.0--

8-10:00AM21.89.4111.3-6.58.186.5--9.3--118.88.1202.42.017.51.6115.651.40.0

10-12:00PM7.03.9103.05.68.297.6---7.5--6.6-1.8108.62.1-21.812.769.454.50.0

12-2:00PM12.15.0106.8160.327.4204.3-24.9-30.1-15.482.64.31.113.70.0

2-4:00pm-4.81.893.57.84.0103.7---24.1--3.2-7.6111.76.618.5-11.9--0.0--

4-Close42.132.4107.3-34.1-6.170.2---100.0--53.136.7112.0--17.0---------100.0------

Total10.96.2104.424.712.4110.9-2.311.0-2.7114.12.84.65.099.616.20.0


DayPart-CM-Mon

Report #8 - DayPart Segmentation by Rate Group - Current Month - MONDAY


ORCA # MgtCo:





Open-8:00AM46.453.387.145.127.4164.6--8.1--31.917.2185.58.838.323.0--5.5--14.33.0476.7--0.5--

8-10:00AM62.975.483.434.036.094.4--7.5--35.521.3166.77.120.534.6--8.8--17.75.1347.15.70.8712.5

10-12:00PM42.063.066.734.029.5115.3--7.3--47.921.6221.82.125.18.4--10.1--5.31.7311.810.64.8220.8

12-2:00PM39.348.481.227.333.581.5--3.3--58.022.4258.92.322.710.1--13.3----2.1--12.52.8446.4

2-4:00pm105.779.9132.333.343.177.3--1.6--50.529.9168.96.512.850.8------9.712.677.0------

4-Close------5.016.131.1--0.9--95.061.6154.2--8.9----------12.5--------

Total57.263.789.832.532.899.1--6.0--47.522.9207.45.123.821.4--8.1--9.54.5211.15.31.9278.9

% Change

Open-8:00AM-20.4-3.687.1-11.411.5164.6--19.5---12.0-22.4185.5-7.3-8.123.0--251.1--314.30.8476.7--110.7--

8-10:00AM11.0-3.083.4-27.922.494.4---4.4--4.7-19.0166.7-35.7-29.534.6--175.0--181.5264.0347.1260.3-69.7712.5

10-12:00PM-21.7-9.466.7-22.97.1115.3--44.6--17.25.9221.827.7-22.08.4--0.4---57.4-41.3311.8147.1220.8

12-2:00PM1.15.781.2-34.121.481.5---12.4--17.3-23.4258.9-67.0-9.110.1--15.1-----27.9--446.4

2-4:00pm-2.09.4132.3-25.6-3.977.3--146.6---4.93.0168.9209.782.150.8-------28.377.0------

4-Close-------78.3-20.331.1----54.4112.8154.2---43.5-----------64.4--------

Total-4.0-2.089.8-27.612.799.1--11.6--11.4-8.1207.4-16.3-17.221.4--42.5--64.8-8.2211.11416.347.3278.9

ARPR ($)



Open-8:00AM83.470.2118.8121.0791.83131.8--82.83--90.5393.0597.30.0044.500.0--97.40--0.000.00--0.00--

8-10:00AM77.287.488.3119.26111.43107.0--89.07--103.1793.21110.70.0049.190.0--120.54--0.000.830.00.000.00

10-12:00PM70.372.597.0109.7086.58126.7--76.94--68.8983.3082.70.0050.960.0--104.88--0.001.470.00.000.00

12-2:00PM60.371.484.487.1786.16101.2--50.20--62.9872.8186.50.0047.290.0--104.66----0.00--0.000.00

2-4:00pm51.147.5107.483.2967.05124.2--55.00--43.9740.01109.916.6745.3236.8------0.000.00------

4-Close36.439.392.529.5027.02109.2--0.00--36.7451.2571.7--38.00----------0.00--------

Total66.972.392.5106.3691.07116.8--78.93--67.5376.5188.33.5747.667.5--108.67--0.000.390.00.000.00

% Change

Open-8:00AM7.34.3102.929.69.0118.9---1.9--8.5-3.5112.40.3--55.8---100.0----

8-10:00AM-1.419.082.9-3.120.380.5--17.3--73.43.0168.37.4--25.8---71.7

10-12:00PM8.53.1105.249.62.0146.7---4.0---11.8-4.492.36.3--8.7--88.2

12-2:00PM35.04.3129.472.116.0148.4---34.4--31.40.8130.40.8---1.0-----100.0--

2-4:00pm-22.63.674.74.710.195.1--50.0---23.0-20.296.513.0-------100.0------

4-Close12.563.668.8-46.4-32.178.9----15.040.082.1--32.6-----------100.0--------

Total1.28.593.322.212.9108.2--0.7--7.2-5.2113.14.1--10.9---74.3


DayPart-CM-Tue

Report #9 - DayPart Segmentation by Rate Group - Current Month - TUESDAY


ORCA # MgtCo:





Open-8:00AM39.248.081.732.128.6112.2--7.8--43.620.0218.07.738.919.8--1.8--16.72.4695.8--0.6--

8-10:00AM42.981.952.440.630.4133.6--6.2--39.618.1218.810.422.147.1--21.3--9.41.4671.4--0.5--

10-12:00PM54.563.885.415.631.449.7--5.7--54.923.0238.70.824.03.313.98.1171.63.32.0165.011.55.9194.9

12-2:00PM40.647.984.814.341.734.3--4.1--73.624.4301.6--24.5----1.6--3.32.5132.08.81.2733.3

2-4:00pm75.383.090.725.442.260.2--1.5--55.230.4181.61.510.414.41.50.2750.016.415.3107.2------

4-Close------2.823.012.2------94.460.0157.3--14.0--------2.83.093.3------

Total51.064.379.323.333.569.6--5.3--56.523.1244.63.724.015.43.78.842.08.43.6233.34.51.8250.0

% Change

Open-8:00AM-49.5-9.381.7-43.8-17.2112.2--25.9--17.2-21.0218.050.031.619.8---16.5--2500.027.3695.8--48.5--

8-10:00AM-33.31.252.42.64.2133.6---16.9---20.8-29.8218.836.4-28.247.1--401.5--237.597.7671.4---74.2--

10-12:00PM7.0-4.585.4-62.210.349.7--98.9--39.1-10.1238.7-18.73.3-8.8171.6-37.74.7165.0-18.2105.9194.9

12-2:00PM-19.514.184.8-63.354.934.3--13.2--38.7-14.7301.6---4.0-----81.9---25.5-56.2132.057.7733.3

2-4:00pm-30.2-15.790.7-53.618.860.2--91.9--37.413.4181.666.014.4-94.3750.0218.5-43.9107.2------

4-Close-------88.05.612.2------36.411.0157.3---3.6---------63.9-38.093.3------

Total-25.9-2.979.3-48.410.969.6--16.1--24.5-14.6244.65.9-6.515.460.242.0131.1-37.5233.386.032.1250.0

ARPR ($)



Open-8:00AM83.1572.99113.9129.3697.51132.7--89.16--95.6491.49104.50.0047.080.0--89.00--0.000.00--0.00--

8-10:00AM87.1386.40100.8119.92103.94115.4--93.68--97.0396.15100.90.0049.640.0--96.72--0.000.00--0.00--

10-12:00PM78.8880.0698.5103.61112.8991.8--81.27--78.9886.9690.80.0048.520.0139.00103.94133.70.000.000.000.00

12-2:00PM57.1975.6675.6102.65103.9298.8--58.26--57.7670.7581.6--47.50----67.00--0.000.000.000.00

2-4:00pm56.0945.93122.183.5965.05128.5--51.25--61.0342.30144.30.0045.110.079.0079.00100.00.000.00------

4-Close47.0843.41108.530.0030.4398.6------48.9755.0289.0--24.29--------0.000.00------

Total71.6975.1695.4111.1098.01113.4--83.20--72.2977.7992.90.0047.780.0135.6797.03139.80.000.000.000.00

% Change

Open-8:00AM-6.40-3.0096.539.99.9127.3--5.2---1.4-5.7104.69.4---7.5---100.0----

8-10:00AM29.1016.00111.3-4.26.590.0--17.6--170.413.9237.47.5--1.1---100.0----

10-12:00PM5.9010.1096.27.028.183.5--11.1---9.8-4.994.81.014.7

12-2:00PM22.2021.30100.7329.561.8265.5---23.9---18.2-4.885.9---0.5-----32.2---100.0

2-4:00pm-12.3019.8073.214.812.3102.2---6.8--1.5-9.4112.01.930.8------

4-Close40.7029.70108.5-49.3-17.561.5------71.351.3113.2---2.4--------------

Total5.9013.4093.431.019.9109.3--6.0--11.6-0.9112.64.16.9-100.0


DayPart-CM-Wed

Report #10 - DayPart Segmentation by Rate Group - Current Month - WEDNESDAY


ORCA # MgtCo:





Open-8:00AM41.559.170.236.122.0164.1--5.7--42.213.8305.88.446.118.24.810.446.28.41.8466.7--0.2--

8-10:00AM56.767.883.648.837.2131.2--8.1--33.119.7168.012.625.050.4--7.3--5.52.0275.0--0.8--

10-12:00PM38.861.363.331.030.0103.3--5.9--44.818.9237.01.129.23.8--8.5--16.12.9555.26.94.5153.3

12-2:00PM39.741.595.713.537.635.9--3.5--75.322.6333.2--22.0--2.28.127.29.04.6195.7--1.5--

2-4:00pm117.880.8145.840.640.1101.2--2.2--41.529.5140.76.68.676.70.90.8112.510.418.955.0------

4-Close------3.116.119.3------96.959.1164.0--18.3----------6.5--------

Total54.560.989.533.432.4103.1--5.5--49.220.9235.45.927.621.41.37.417.69.04.8187.51.11.573.3

% Change

Open-8:00AM-44.1-2.870.2-6.5-5.6164.1--0.0---12.3-43.9305.8-4.612.518.2157.046.290.834.5466.7--151.0--

8-10:00AM8.7-16.783.618.835.4131.2---2.2---30.019.8168.041.5-13.650.4---53.0--101.2-17.0275.0---19.9--

10-12:00PM-18.8-5.663.312.47.1103.3--12.6---23.0-20.8237.07.53.8---9.6--15.8555.2-51.421.1153.3

12-2:00PM-14.4-6.895.7-73.419.535.9---45.9--112.8-15.0333.2---2.2--4.527.2-2.618.3195.7--21.9--

2-4:00pm-27.9-20.0145.8-20.7-6.1101.2--51.5---8.8-7.6140.7487.74.176.7-62.1112.5361.838.555.0------

4-Close-------89.6-23.819.3------78.538.2164.0---22.4-----------44.1--------

Total-22.5-11.689.5-18.810.7103.1---4.2--3.5-13.4235.434.13.021.4-14.117.693.011.3187.5-49.419.473.3

ARPR ($)



Open-8:00AM80.7865.71122.9103.3091.20113.3--78.03--91.7192.4599.20.0045.070.099.0074.00133.80.000.00--0.00--

8-10:00AM85.2483.41102.2110.24105.56104.4--88.69--89.0697.4891.415.6347.7432.7--80.35--0.000.00--0.00--

10-12:00PM60.2968.0288.6113.1790.71124.8--67.95--56.1579.7370.40.0047.930.0--90.12--0.000.000.000.00

12-2:00PM49.8364.6777.184.9677.46109.7--59.09--48.6159.1382.2--50.05--79.00111.6070.80.000.00--0.00--

2-4:00pm58.6145.27129.588.2768.79128.3--45.91--51.9042.58121.910.7142.3025.359.0063.5092.90.000.00------

4-Close53.1244.15120.329.0035.5481.6------53.9054.7898.4--32.94----------0.00--------

Total67.0367.6599.1101.9188.76114.8--76.03--63.3874.1185.510.4846.7522.487.5786.44101.30.000.000.000.00

% Change

Open-8:00AM-5.2-10.2105.68.6-1.3110.0---4.9---9.0-7.598.4-1.6-18.3----

8-10:00AM5.48.397.3-12.26.682.4--16.2--43.912.4128.00.7---19.4------

10-12:00PM-4.7-4.099.315.22.8112.1---22.3---9.6-7.097.21.9--2.8---100.0

12-2:00PM18.0-2.1120.5222.020.5267.2---19.2---40.3-32.388.2--10.4--13.2----

2-4:00pm-3.9-5.0101.214.68.6105.5---23.1--9.3-10.7122.41.031.9-100.0------

4-Close62.037.5117.8-45.3-28.176.1------73.355.3111.6--36.8-----------100.0--------

Total3.5-0.2103.727.08.4117.2---3.0---5.1-6.0101.02.4-8.2-100.0


DayPart-CM-Thr

Report #11 - DayPart Segmentation by Rate Group - Current Month - THURSDAY


ORCA # MgtCo:





Open-8:00AM42.952.481.931.027.6112.3--5.4--48.318.5261.110.331.632.6--12.5--10.34.0257.5--0.4--

8-10:00AM46.475.361.648.135.6135.1--8.6--26.018.5140.59.628.333.911.56.5176.94.82.1228.6--0.5--

10-12:00PM54.566.182.522.130.971.5--5.5--54.117.8303.90.825.33.25.711.051.84.13.8107.913.15.8225.9

12-2:00PM38.446.382.97.035.020.0--2.6--61.623.1266.73.526.613.211.67.4156.816.34.8339.6--0.4--

2-4:00pm98.983.0119.233.335.992.8--2.8--62.227.8223.7--11.9----0.8--4.420.821.2------

4-Close------4.819.824.2------95.261.5154.8--16.5----------2.2--------

Total55.063.786.326.732.781.7--5.4--53.521.2252.44.325.616.85.57.969.67.05.6125.03.01.7176.5

% Change

Open-8:00AM-46.7-16.981.9-18.59.4112.3--9.6---7.7-30.7261.135.913.332.6---8.8--409.5235.0257.5--8.9--

8-10:00AM-18.70.261.639.915.9135.1--28.5---53.3-24.7140.539.929.833.9-50.7176.953.819.9228.6---62.6--

10-12:00PM-4.12.182.5-2.313.271.5--4.1---3.4-20.7303.9-34.8-10.43.24.951.862.949.2107.9-25.553.0225.9

12-2:00PM-18.6-4.082.9-84.97.720.0---33.2--35.6-13.6266.753.513.213.24.9156.8168.6-8.9339.6---56.6--

2-4:00pm7.6-8.2119.2-22.7-15.092.8--99.3--24.4-21.2223.7--23.1----6.3--126.794.921.2------

4-Close-------77.1-26.824.2------31.027.7154.8--7.6-----------74.3--------

Total-20.5-6.386.3-22.97.281.7--15.7---1.3-21.9252.4-0.511.716.8-17.869.6105.848.1125.0-11.017.5176.5

ARPR ($)



Open-8:00AM81.5375.78107.6117.30103.17113.7--77.51--93.4794.5598.90.0045.240.0--90.05--0.002.500.0--0.00--

8-10:00AM102.1384.58120.7123.72106.75115.9--84.72--106.48102.67103.70.0047.280.0130.00107.08121.40.003.000.0--0.00--

10-12:00PM69.7673.3195.293.6580.89115.8--76.38--76.8582.0893.60.0049.350.0130.00155.0683.80.000.000.000.00

12-2:00PM40.9370.3358.258.9996.2761.3--46.58--44.3664.1069.28.3349.8616.779.0097.3081.20.002.140.0--0.00--

2-4:00pm55.5943.00129.374.5760.09124.1--31.33--49.3951.5095.9--44.65----119.00--0.000.00------

4-Close39.2538.33102.427.2538.5070.8------39.8542.9592.8--26.00----------0.00--------

Total68.5471.8695.4102.3091.28112.1--74.85--65.4478.2483.61.0947.352.3112.41117.0496.00.000.930.00.000.00

% Change

Open-8:00AM1.2-1.1102.344.019.7120.3---8.3---1.3-1.199.80.8---2.2---35.0----

8-10:00AM52.44.1146.4-3.45.791.4---1.1--157.722.0211.21.73.173.3----

10-12:00PM15.22.5112.4-16.9-9.691.9---21.7--22.8-5.3129.70.188.5-100.0

12-2:00PM-12.510.079.572.532.5130.2---41.1---34.9-14.976.53.021.4----

2-4:00pm-7.6-9.2101.8-2.9-4.0101.1---44.1---8.614.779.7--10.8----183.3---100.0------

4-Close35.218.4114.2-36.30.563.4------43.918.6121.3---6.3------------------

Total11.73.8107.625.710.5113.8---13.4--7.03.4103.52.127.518.1


DayPart-CM-Fri

Report #12 - DayPart Segmentation by Rate Group - Current Month - FRIDAY


ORCA # MgtCo:





Open-8:00AM39.249.579.230.226.6113.5--4.9--53.121.9242.55.237.913.7--4.0--11.54.2273.8--0.4--

8-10:00AM52.585.961.148.327.9173.1--8.3--37.416.1232.312.921.460.3--25.5--1.40.7200.0------

10-12:00PM48.960.580.818.223.477.8--5.9--74.523.0323.91.533.84.40.77.29.75.11.5340.0--5.2--

12-2:00PM41.447.287.77.832.024.4--4.4--73.325.1292.05.226.319.810.38.3124.13.43.4100.0--0.5--

2-4:00pm100.988.3114.336.043.882.2--0.7--51.429.0177.21.810.018.0--5.4--10.811.098.2------

4-Close--------25.5--------98.159.2165.7--10.8--------1.94.542.2------

Total55.165.584.126.429.390.1--5.4--60.822.9265.55.225.820.22.012.116.55.63.3169.7--1.3--

% Change

Open-8:00AM-53.3-19.479.2-22.84.1113.5---38.2--8.3-21.1242.5-23.813.413.7--106.5--130.639.9273.8--45.8--

8-10:00AM-12.21.161.1-3.41.4173.1--45.8--11.4-24.7232.3116.5-3.160.3--26.0---87.0-56.8200.0------

10-12:00PM-3.9-9.580.8-28.3-3.677.8---14.1--21.3-12.9323.9-16.8-5.04.497.69.7-55.26.0340.0--188.3--

12-2:00PM-10.8-18.187.7-83.927.324.4---24.5--85.9-4.8292.0-32.8-14.419.8-3.6124.1-28.30.9100.0----

2-4:00pm-9.7-9.1114.314.19.782.2---69.6---18.7-10.0177.2-19.718.0--96.6--105.48.198.2------

4-Close--------60.8--------27.520.4165.7---53.9---------58.3-61.142.2------

Total-22.2-10.684.1-29.28.390.1---5.8--18.7-14.8265.519.7-6.120.240.916.5-21.3-7.5169.7--59.5--

ARPR ($)



Open-8:00AM80.0680.6699.3118.12124.5494.8--80.57--83.5389.6393.20.0046.540.0--155.71--0.000.00--0.00--

8-10:00AM92.9989.34104.1111.98118.0894.8--82.45--103.5396.49107.31.3247.752.8--92.98--0.006.250.0------

10-12:00PM78.5374.91104.8107.94110.3197.9--75.66--78.5387.3789.90.0050.750.049.50102.5048.30.002.780.0--0.00--

12-2:00PM49.2269.1671.278.8988.7388.9--65.20--45.6665.3069.98.3352.0216.089.0093.4495.20.001.610.0--0.00--

2-4:00pm56.7250.14113.181.9964.31127.5--50.00--52.9148.49109.10.0046.910.0--51.76--0.000.330.0------

4-Close49.9643.62114.5--37.35--------50.9452.5497.0--27.53--------0.000.00------

Total70.8975.2994.2103.82100.25103.6--77.67--68.4876.8989.12.2148.774.585.9695.1790.30.001.120.0--0.00--

% Change

Open-8:00AM3.54.798.928.927.0101.5---9.1---1.2-6.8106.04.5---7.5---100.0----

8-10:00AM18.14.6112.9-10.9-1.790.6--0.7--118.8-5.6231.84.1--20.4--------

10-12:00PM4.1-2.1106.3-13.55.881.8---4.6--10.3-4.9116.00.66.666.7----

12-2:00PM5.60.3105.367.310.0152.1---15.2---24.7-21.896.39.76.3----

2-4:00pm-3.9-5.2101.4-1.8-3.0101.2---27.2--2.4-11.2115.32.7--21.8---88.8------

4-Close43.944.399.7---9.6--------59.646.4109.0--7.1--------------

Total7.73.0104.611.74.9106.5---4.3--12.6-8.7123.34.814.5-14.6--0.0--


DayPart-CM-Sat

Report #13 - DayPart Segmentation by Rate Group - Current Month - SATURDAY


ORCA # MgtCo:





Open-8:00AM52.653.997.632.132.399.46.16.495.345.018.0250.011.535.432.5--4.6--5.33.4155.9------

8-10:00AM69.380.486.230.933.791.7--6.9--19.117.1111.72.119.510.839.720.6192.78.22.0410.0--0.3--

10-12:00PM51.160.983.925.229.585.4--6.9--34.320.8164.92.121.49.838.515.7245.2--2.2----3.7--

12-2:00PM41.449.184.316.437.743.50.92.832.150.925.5199.6--23.6--27.66.2445.24.33.2134.4--0.9--

2-4:00pm69.671.697.235.954.565.9--1.4--60.325.8233.71.310.212.7--2.1--2.65.547.3--0.4--

4-Close------7.727.228.3------92.345.7202.0--19.9----------7.3--------

Total56.264.087.827.635.278.41.35.324.539.021.3183.13.422.415.224.311.6209.54.43.0146.7--1.1--

% Change

Open-8:00AM-33.8-17.797.6-14.323.799.418.995.37.4-32.8250.0195.8-5.832.5--155.6---17.260.2155.9------

8-10:00AM-4.2-3.286.2138.628.691.7--18.5---24.6-30.3111.711.3-15.810.8-33.716.9192.734.8410.0---79.3--

10-12:00PM-8.52.983.9-28.516.485.4--8.0---37.9-18.7164.9-12.6-38.19.8434.2196.6245.2--102.1----90.0--

12-2:00PM-25.2-14.384.3-69.261.443.59.632.131.439.2199.6---1.0---77.4445.2-23.6-19.6134.4--180.1--

2-4:00pm-49.2-3.297.2-15.37.965.9---20.7--20.5-20.7233.77.712.7-----66.42.547.3--58.6--

4-Close-------70.6-3.228.3------68.616.4202.0--1.2-----------22.1--------

Total-26.2-6.687.8-20.026.478.411.524.5-7.3-15.1183.154.6-16.815.244.6-1.9209.5-2.216.6146.7--22.2--

ARPR ($)



Open-8:00AM79.1180.7698.0111.64119.6193.329.0068.6042.389.7196.5093.010.0045.3222.1--92.30--0.004.690.0------

8-10:00AM96.3491.47105.3109.58117.5593.2--84.49--84.7899.1785.50.0048.200.0116.6195.07122.70.004.840.0--0.00--

10-12:00PM82.1486.1995.3108.83117.3092.8--74.42--64.0596.2566.516.6750.5833.084.3599.8984.4--2.88----0.00--

12-2:00PM48.5568.7270.699.7388.96112.129.0059.8148.521.2263.6433.3--51.78--76.7576.9399.80.008.060.0--0.00--

2-4:00pm53.1654.7197.277.3966.24116.8--56.25--42.1240.49104.00.0051.160.0--81.67--0.006.610.0--0.00--

4-Close48.1141.34116.429.5041.7570.7------49.6750.3098.7--35.30----------0.00--------

Total75.8679.1295.9103.62102.44101.229.0075.1538.658.5480.1573.08.7048.4018.098.0194.33103.90.005.120.0--0.00--

% Change

Open-8:00AM14.511.2103.022.120.7101.2-14.333.69.5122.0-3.7--42.0--78.1------

8-10:00AM23.25.2117.1-2.21.996.0--3.0--288.55.5368.2-2.920.0-3.9124.9----

10-12:00PM-1.112.987.61.511.191.4---8.8---2.613.485.90.4-32.5-1.968.8--------

12-2:00PM-9.00.190.9101.114.9175.0-21.3-69.5-16.436.5--1.1---3.8-22.6----

2-4:00pm18.44.2113.66.11.3104.7---9.6--50.4-8.2163.822.0--------

4-Close48.524.4119.4-41.88.753.5------42.330.6109.0--31.0------------------

Total17.17.2109.230.59.4119.3-5.614.50.2114.3-0.73.25.497.942.3--0.0--


DayPart-CM-Sun

Report #14 - DayPart Segmentation by Rate Group - Current Month - SUNDAY


ORCA # MgtCo:





Open-8:00AM49.256.287.529.519.1154.5--3.3--48.414.6331.510.536.528.88.425.433.13.21.1290.9------

8-10:00AM58.988.066.937.121.7171.0--5.4--22.011.2196.414.420.470.622.739.956.93.81.1345.5--0.2--

10-12:00PM51.854.095.916.428.058.6--3.4--29.317.7165.5--26.5--44.817.0263.53.43.597.16.03.8157.9

12-2:00PM48.244.8107.620.438.253.4--2.1--51.916.7310.80.923.63.87.410.471.25.64.1136.613.94.8289.6

2-4:00pm97.769.3141.036.949.275.0--2.4--41.728.5146.3--11.8--------21.48.2261.0------

4-Close------21.124.386.8------78.952.3150.9--23.4--------------------

Total58.363.392.127.628.098.6--3.6--38.816.8231.05.424.322.217.722.877.66.52.8232.14.01.6250.0

% Change

Open-8:00AM-11.5-16.587.5-39.47.5154.5---52.5--25.7-27.8331.5-11.724.328.84.833.1244.28.1290.9------

8-10:00AM25.722.966.9-15.323.9171.0---12.7---47.6-44.4196.4115.9-7.870.627.456.9-50.3-18.6345.5---82.6--

10-12:00PM9.4-0.195.9-54.334.158.6---19.3---40.3-26.0165.5--1.5---8.2263.5-54.3-11.797.1-20.068.6157.9

12-2:00PM0.914.7107.6-51.658.953.4---34.6--13.2-37.0310.8-80.2-14.43.8-18.471.2-25.7-9.7136.6270.5289.6

2-4:00pm22.827.4141.012.320.275.0---27.0---11.6-10.7146.3---10.5--------7.1-22.0261.0------

4-Close-------4.1-0.586.8------19.912.4150.9--5.5--------------------

Total3.56.692.1-30.630.498.6---27.9---15.5-29.5231.016.5-1.922.211.677.6-20.5-15.9232.1167.144.6250.0

ARPR ($)



Open-8:00AM99.0471.98137.6117.25116.48100.7--94.49--107.9199.76108.25.0048.7610.3139.0055.70249.60.006.250.0------

8-10:00AM93.6083.02112.7118.49122.8296.5--96.25--111.47100.03111.414.4747.2730.6101.4075.51134.30.0010.000.0--0.00--

10-12:00PM79.6278.86101.0119.58112.47106.3--89.06--79.4188.9289.3--51.29--82.0086.9994.30.004.170.00.000.00

12-2:00PM54.5565.8482.9106.7090.95117.3--52.33--51.1271.1571.825.0047.8152.382.0063.34129.50.006.030.00.000.00

2-4:00pm52.2953.1898.385.9766.78128.7--47.00--49.3449.04100.6--43.98--------0.000.740.0------

4-Close44.5842.12105.842.2448.5886.9------45.2044.32102.0--30.48--------------------

Total76.0573.33103.7108.12101.37106.7--87.08--75.1879.8894.111.6748.0724.392.5972.33128.00.004.530.00.000.00

% Change

Open-8:00AM49.04.8142.213.518.795.6--11.5--156.38.6236.05.62.5------

8-10:00AM31.88.9121.02.218.086.6--16.7--130.97.8214.2-4.62.720.0----

10-12:00PM6.1-1.2107.40.34.296.3--36.0--20.7-2.9124.3--4.3---17.688.9

12-2:00PM36.63.8131.6501.747.2408.8---33.4---27.9-9.679.84.6-35.6575.9

2-4:00pm14.70.4114.213.62.9110.4---26.6--12.2-13.3129.4---4.7--------2.9------

4-Close58.720.9131.3-9.730.869.0------66.96.7156.4--4.7--------------------

Total30.84.9124.726.415.6109.3--10.6--43.2-3.2147.92.0-5.8135.3


Snapshot-Month

Snapshot - Current Month Performance Snapshot - My Course vs. Competitive Set



Occupancy (%)RevPAR ($)

My CourseComp SetIndex (OCCI)My CourseComp SetIndex (PARI)

55.363.786.839.4047.0383.80

Channel Mix (%)ARPR ($)

My CourseComp SetIndex (CHMI)My CourseComp SetIndex (ARRI)

84.790.593.671.1873.8296.50


Snapshot - Industry

SNAPSHOT - Comp Set + Industry Segments



Occupancy (%)REVPaR ($)

Current Month% ChgCurrent Month% Chg

Marriott's Shadow Ridge Golf Course55.3-18.1Marriott's Shadow Ridge Golf Course39.40-9.0

DMA: Palm Springs CA54.10.0DMA: Palm Springs CA35.836.5

Facility Type: Resort53.63.3Facility Type: Resort37.358.1

SubMarket: Central Valley (RM, PD, IW)56.3-3.9SubMarket: Central Valley (RM, PD, IW)42.161.0

Facility Management Type: Mgmt Co54.10.0Facility Management Type: Mgmt Co35.836.5

Competitive Set: Competitors63.7-5.1Competitive Set: Competitors47.030.6

Channel Mix (%)ARPR ($)

Current Month% ChgCurrent Month% Chg

Marriott's Shadow Ridge Golf Course84.7-3.0Marriott's Shadow Ridge Golf Course71.1810.9

DMA: Palm Springs CA85.9-2.9DMA: Palm Springs CA66.236.6

Facility Type: Resort84.6-2.2Facility Type: Resort69.754.7

SubMarket: Central Valley (RM, PD, IW)86.9-3.0SubMarket: Central Valley (RM, PD, IW)74.874.9

Facility Management Type: Mgmt Co85.9-2.9Facility Management Type: Mgmt Co66.236.6

Competitive Set: Competitors90.5-4.2Competitive Set: Competitors73.826.2


Snapshot - DOW

SNAPSHOT - Day of the Week


ORCA # MgtCo:


Occupancy (%)RevPAR ($)Channel Mix (%)ARPR ($)65.56463.264.3

My CourseCompetitive SetIndex (MPI)My CourseCompetitive SetIndex (ARI)My CourseCompetitive SetIndex (RGI)My CourseCompetitive SetIndex (RGI)39.0942.6337.2641.84

Day of WeekTime Period% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg49.3250.6645.3548.97

MondayCurrent Month57.2-4.063.7-2.089.898.038.27-2.846.066.583.191.382.1-7.888.9-5.192.497.266.891.272.298.692.593.2

TuesdayCurrent Month51.0-25.964.3-2.979.376.336.59-21.548.3410.075.871.481.8-4.791.0-2.589.997.771.695.975.1613.495.393.4

WednesdayCurrent Month54.5-22.560.9-11.689.587.736.51-20.041.23-11.888.690.784.5-2.090.5-3.993.4102.067.033.467.65-0.399.0103.7

ThursdayCurrent Month55.0-20.463.7-6.386.385.037.68-11.145.77-2.882.391.582.9-3.689.7-5.392.4101.868.5411.671.863.995.3107.4

FridayCurrent Month55.1-22.365.5-10.684.186.939.09-16.349.32-8.079.391.084.7-6.590.7-5.393.498.770.897.875.293.094.2104.7

SaturdayCurrent Month56.2-26.264.0-6.787.879.142.63-13.850.660.284.086.087.10.691.2-3.495.5104.175.8617.179.127.296.0109.2

SundayCurrent Month58.33.663.36.792.197.144.3035.546.3911.895.5121.289.01.091.0-4.597.8105.876.0530.873.334.9103.8124.7

Weekday/Weekend

Weekday (Mon-Thr)Current Month54.4-19.263.2-6.086.186.037.26-14.345.35-0.282.285.982.8-4.490.0-4.392.099.968.475.971.796.295.499.7

Weekend (Fri-Sun)Current Month56.4-16.864.3-4.087.786.741.84-2.648.971.085.396.486.8-1.891.0-4.495.4102.774.1817.276.115.197.5111.5

TotalCurrent Month55.3-18.163.7-5.186.886.339.40-9.047.030.683.890.584.7-3.090.5-4.293.6101.371.1810.973.826.296.5104.4


Snapshot - 18Mo

SNAPSHOT - 18 Months Historical



Occupancy (%)201420162016

NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr

My Course88.583.783.794.783.567.560.347.039.533.355.514.594.292.491.497.581.655.3

Competitive Set77.369.888.199.688.767.150.134.023.921.937.633.877.269.484.1100.487.863.7

Index (OCCI)114.5119.995.095.194.1100.6120.4138.2165.3152.1147.642.9122.0133.1108.797.192.986.8

Rank4 of 73 of 77 of 76 of 76 of 75 of 71 of 71 of 71 of 72 of 71 of 76 of 74 of 71 of 73 of 76 of 76 of 76 of 7

RevPAR ($)201420162016


My Course72.0854.3760.6777.4569.2943.2923.1119.7614.7813.6820.2911.5275.8357.5966.4693.2575.9739.40

Competitive Set61.2649.6470.5588.7577.5646.6627.5514.728.578.1316.5424.4458.1446.0464.1091.6372.7747.03

Index (PARI)117.6109.786.087.389.392.783.7134.7172.1169.1123.047.1130.5125.2103.7101.9104.483.8


Channel Mix (%)201420162016


My Course88.288.288.689.789.787.385.787.582.981.585.482.989.786.586.987.389.284.7

Competitive Set92.193.394.793.894.594.593.290.785.086.387.190.791.691.893.193.193.290.5

Index (CHAI)95.894.593.695.694.992.492.096.597.594.498.091.497.994.293.393.895.793.6


ARPR ($)201420162016


My Course81.4065.0072.5081.7583.0264.1538.3442.0537.4141.0736.5579.4480.4962.2972.7195.6193.0571.18

Competitive Set79.2771.1580.0789.1087.4269.5054.9343.3535.9137.1244.0372.3075.3366.3976.2491.2482.8873.82

Index (ARRI)102.691.390.591.895.092.469.897.0104.2110.883.2109.8106.993.895.4104.8112.396.5



100100100100100100100100100100100100100100100100100100

Year to Date

Running 3 Month

Running 12 Month

Snapshot - Daily

SNAPSHOT - Daily Data for the Month


ORCA # MgtCo:


FriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSat--

Occupancy (%)April

123456789101112131415161718192021222324252627282930--

My Course85.087.789.990.857.871.084.164.475.261.763.162.454.949.635.633.333.246.346.149.643.341.243.750.231.338.843.644.652.044.3--

Competitive Set95.091.980.088.677.374.379.881.986.663.071.973.065.867.255.348.459.064.558.359.361.655.748.152.232.350.045.747.555.248.5--

Index (MPI)89.595.4112.4102.574.895.6105.478.686.897.987.885.583.473.864.468.856.371.879.183.670.374.090.996.296.977.695.493.994.291.3--

RevPAR ($)April

123456789101112131415161718192021222324252627282930--

My Course67.0580.1673.7267.8340.3351.8265.1549.3162.6550.5145.2348.3237.7637.3024.9521.4122.7327.2033.9432.8529.1826.7130.8832.2915.2624.6224.7520.9330.0222.06--

Competitive Set80.9480.7567.3669.9866.2352.2863.3966.8674.0449.0153.0455.5142.6048.2437.9633.4335.4541.4041.5441.3944.4636.3232.9235.2221.9831.6829.5528.4238.5135.71--

Index (ARI)82.999.3109.396.960.999.0102.873.784.7103.185.387.088.777.465.864.163.965.781.779.565.673.693.991.869.577.683.873.677.961.9--

Channel Mix (%)April

123456789101112131415161718192021222324252627282930--

My Course88.589.491.289.988.090.286.288.792.093.888.684.583.183.976.576.380.074.169.681.078.375.287.085.560.383.581.780.487.083.0--

Competitive Set92.594.591.792.294.989.790.891.292.492.288.387.190.689.789.792.992.388.090.592.590.488.689.987.583.891.789.186.890.783.4--

Index (RGI)95.794.699.597.592.7100.694.997.399.6101.7100.397.091.793.585.382.186.784.276.987.686.684.996.897.772.091.191.792.695.999.5--

ARPR ($)April

123456789101112131415161718192021222324252627282930--

My Course78.9291.4481.9974.6869.7572.9977.5176.6083.2981.8771.6477.3868.8475.2470.1464.2468.4758.7873.6366.2467.4564.8070.6264.3148.7063.4556.7746.9157.7649.83--

Competitive Set85.2287.8884.1879.0085.6570.3979.4381.6985.4677.8173.7576.0464.7971.8268.5769.0860.0464.1671.3169.7872.1465.1568.4267.5168.0663.3664.7259.8169.7473.63--

Index (RGI)92.6104.097.494.681.4103.797.693.897.4105.397.0101.8106.2104.7102.292.9114.291.6103.294.893.699.4103.295.371.5100.287.878.482.967.7--


Snapshot - DayPart

SNAPSHOT - DayPart Segmentation


ORCA # MgtCo:


Occupancy (%)

TotalMondayTuesdayWednesdayThursdayFridaySaturdaySunday


Open-8:00AM44.553.183.846.453.387.139.248.081.741.559.170.242.952.481.939.249.579.252.653.997.649.256.287.5

8-10:00AM56.079.570.462.975.483.442.981.952.456.767.883.646.475.361.652.585.961.169.380.486.258.988.066.9

10-12:00PM48.961.379.842.063.066.754.563.885.438.861.363.354.566.182.548.960.580.851.160.983.951.854.095.9

12-2:00PM41.346.688.639.348.481.240.647.984.839.741.595.738.446.382.941.447.287.741.449.184.348.244.8107.6

2-4:00pm94.479.5118.7105.779.9132.375.383.090.7117.880.8145.898.983.0119.2100.988.3114.369.671.697.297.769.3141.0

4-Close------------------------------------------------

Total55.363.786.857.263.789.851.064.379.354.560.989.555.063.786.355.165.584.156.264.087.858.363.392.1

% Change

Open-8:00AM-39.0-12.883.8-20.4-3.687.1-49.5-9.381.7-44.1-2.870.2-46.7-16.981.9-53.3-19.479.2-33.8-17.797.6-11.5-16.587.5

8-10:00AM-3.80.470.411.0-3.083.4-33.31.252.48.7-16.783.6-18.70.261.6-12.21.161.1-4.2-3.286.225.722.966.9

10-12:00PM-5.8-3.979.8-21.7-9.466.77.0-4.585.4-18.8-5.663.3-4.12.182.5-3.9-9.580.8-8.52.983.99.4-0.195.9

12-2:00PM-12.9-2.388.61.15.781.2-19.514.184.8-14.4-6.895.7-18.6-4.082.9-10.8-18.187.7-25.2-14.384.30.914.7107.6

2-4:00pm-17.8-6.3118.7-2.09.4132.3-30.2-15.790.7-27.9-20.0145.87.6-8.2119.2-9.7-9.1114.3-49.2-3.297.222.827.4141.0

4-Close------------------------------------------------

Total-18.0-5.186.8-4.0-2.089.8-25.9-2.979.3-22.5-11.689.5-20.5-6.386.3-22.2-10.684.1-26.2-6.687.83.56.692.1

ARPR ($)

TotalMondayTuesdayWednesdayThursdayFridaySaturdaySunday


Open-8:00AM83.7174.27112.783.4070.22118.883.1572.99113.980.7865.71122.981.5375.78107.680.0680.6699.379.1180.7698.099.0471.98137.6

8-10:00AM90.7686.84104.577.1887.3688.387.1386.40100.885.2483.41102.2102.1384.58120.792.9989.34104.196.3491.47105.393.6083.02112.7

10-12:00PM75.1976.4898.370.3272.5097.078.8880.0698.560.2968.0288.669.7673.3195.278.5374.91104.882.1486.1995.379.6278.86101.0

12-2:00PM51.4369.4974.060.2771.4484.457.1975.6675.649.8364.6777.140.9370.3358.249.2269.1671.248.5568.7270.654.5565.8482.9

2-4:00pm54.9448.55113.251.0647.54107.456.0945.93122.158.6145.27129.555.5943.00129.356.7250.14113.153.1654.7197.252.2953.1898.3

4-Close45.1741.84108.036.3839.3192.547.0843.41108.553.1244.15120.339.2538.33102.449.9643.62114.548.1141.34116.444.5842.12105.8

Total71.1873.8296.466.8972.2992.571.6975.1695.467.0367.6599.168.5471.8695.470.8975.2994.275.8679.1295.976.0573.33103.7

% Change

Open-8:00AM6.41.7104.67.34.3102.9-6.4-3.096.5-5.2-10.2105.61.2-1.1102.33.54.798.914.511.2103.049.04.8142.2

8-10:00AM21.89.4111.3-1.419.082.929.116.0111.35.48.397.352.44.1146.418.14.6112.923.25.2117.131.88.9121.0

10-12:00PM7.03.9103.08.53.1105.25.910.196.2-4.7-4.099.315.22.5112.44.1-2.1106.3-1.112.987.66.1-1.2107.4

12-2:00PM12.15.0106.835.04.3129.422.221.3100.718.0-2.1120.5-12.510.079.55.60.3105.3-9.00.190.936.63.8131.6

2-4:00pm-4.81.893.5-22.63.674.7-12.319.873.2-3.9-5.0101.2-7.6-9.2101.8-3.9-5.2101.418.44.2113.614.70.4114.2

4-Close42.132.4107.312.563.668.840.729.7108.562.037.5117.835.218.4114.243.944.399.748.524.4119.458.720.9131.3

Total10.96.2104.41.28.593.35.913.493.43.5-0.2103.711.73.8107.67.73.0104.617.17.2109.230.84.9124.7


Help

- Help

Definitions

Key Performance Indicator (KPI) - A term used to describe a well-known and valuable measure of a business's performance

Occupancy - A percentage that reports how many rounds of golf reported divided into the available capacity for the time period. Always expressed as a percentage.

Capacity - The total amount of rounds available for sale at an 18 hole equivilent golf facility for each particular market. The Capacity is calculated by adding 28 players per hour for each partial and full hour within the range of 25 minutes after sunrise and 4.5 hours prior to sunset.

Revenue per Available Round (RevPAR) - Is calculated by dividing total revenue for the time period into the Capacity for the same period.

Channel Mix - Is the ratio of rounds booked from Direct Channels vs. All Rounds. Direct Channels are Golf Shop, Call Center, GC Website, GC Mobile. Indirect Channels are 3rd Party Websites, Wholesalers and other non-golf facility owned entities.

ARPR (Average Revenue Per Round) - Green fee/Cart revenue (as reported) divided by rounds played displayed as the average rate for a round of golf.

Competitive (Comp) Set - A peer group of competitive golf courses selected by golf course management to benchmark the subject propertys performance.

Index (Occupancy, RevPAR, Channel Mix, ARPR) - Property performance divided by competitive set performance multiplied by 100.

ARI Average Rate Index (ADR Index), and RGI Revenue/RevPAR Generation Index (RevPAR Index).

Market Class - Class is an industry categorization which includes management company operated (MCO) and independent golf courses The class for a mco-affiliated golf course is the same as its mco scale. An independent golf course is assigned a class based on its ARPR,

relative to that of the mco golf courses in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

Market Class Combined (or Collapsed) If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale,

and Midscale and Economy.

Market Scale - Golf courses located in the subject propertys market and classified in the subject propertys ORCA mco scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Market Scale (Collapsed) Golf courses located in the subject propertys market and classified in the subject propertys ORCA's mco scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and

Midscale/Economy (includes Upper Midscale, Midscale and Economy).

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rounds sold divided by Capacity multiplied by 100. Occupancy is always displayed as a percentage of rounds sold.

Percent Change (% Chg) - Amount of growth up, down or flat this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.

Percent Change Rank (Occupancy, RevPAR, Channel Mix, ARPR) - The percent change for the property is compared to the percent change of each golf course in the comp set.

Rank (Occupancy, RevPAR, Channel Mix, ARPR) - Property performance ranked versus golf course in the competitive set (e.g. a 3 of 6 ADR ranking means the subject golf courses absolute ARPR is third highest of the six competitors).

RevPAR (Revenue per Available Round) - Green Fee revenue divided by Capacity

FAQ

How is my golf facility performing versus competition?

The monthly ORCA report provides timely occupancy,revenue per available round, channel mix and average rate per round benchmarking of your golf facility's performance versus your own selected competitors and an ORCA defined industry segment.

Is my golf facility's data included in the competitive numbers?

yes

How are percentage changes computed?

Golf Facility and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?

The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rounds this month vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.

What is an index?

An index is an easy way to compare your golf facility's performance versus competition. An index of 100 or higher means your golf facility's absolute performance is the same or better than competition.

What does the Rank information mean?

Your golf facility's performance is ranked against the other properties in your competitive set. If your golf facility's RevPAR rank is 2 of 6, that means your golf facility's RevPAR was second highest of the six golf facilities in your competitive set.

What if there are blanks in my competitive set numbers?

Your competitive set did not include sufficient data for reporting. A minimum of three (3) golf facilities excluding the subject property must report data in order for ORCA to provide competitive set performance.

What if there are blanks in my competitive set percentage change?

Your competitive set did not include sufficient data for reporting prior year data.

Who can I contact if I have more questions?

Check out the glossary and FAQ at www.orca.golf or e-mail [email protected]

Golf Marketing Advisors


GolfNow Paid RoundsMake sure you know what days and daypart your marketing partner is filling

GolfNow Paid RoundsMon Tue Wed Thu Fri Sat Sun Grand Total

6 AM 0.0% 0.0% 0.0% 1.4% 0.0% 1.4% 0.0% 2.9%7 AM 2.9% 1.4% 0.0% 0.0% 3.6% 1.4% 2.2% 11.5%8 AM 2.9% 0.0% 0.0% 2.2% 4.3% 5.8% 2.9% 18.0%9 AM 1.4% 0.0% 0.0% 0.0% 4.3% 2.9% 0.0% 8.6%

10 AM 0.0% 4.3% 0.0% 6.5% 5.0% 1.4% 0.0% 17.3%11 AM 0.0% 2.2% 0.0% 0.0% 1.4% 0.0% 0.0% 3.6%12 PM 0.0% 0.0% 2.9% 0.0% 4.3% 0.0% 0.0% 7.2%

1 PM 2.9% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 5.8%2 PM 8.6% 2.9% 5.0% 2.9% 0.0% 0.0% 0.0% 19.4%3 PM 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 1.4%4 PM 0.0% 0.0% 2.9% 0.0% 1.4% 0.0% 0.0% 4.3%

Grand Total 18.7% 10.8% 10.8% 14.4% 24.5% 15.8% 5.0% 100.0%


GolfNow Paid Rounds

Average Rate for GolfNow.com paid rounds

Average Rate for GolfNow Paid Rounds

Mon Tue Wed Thu Fri Sat Sun Grand Total6 AM $62.50 $62.50 $62.507 AM $24.75 $49.50 $44.80 $89.00 $33.00 $43.698 AM $39.75 $74.67 $47.83 $42.13 $64.50 $50.609 AM $64.50 $49.67 $32.25 $46.33

10 AM $33.00 $45.11 $38.14 $89.00 $43.7111 AM $45.00 $54.50 $48.8012 PM $32.25 $49.50 $42.60

1 PM $32.25 $27.25 $29.752 PM $34.50 $17.25 $29.57 $29.63 $29.943 PM $69.00 $69.004 PM $14.75 $44.50 $24.67

Grand Total $35.77 $33.40 $26.33 $50.58 $46.21 $48.00 $51.00 $41.88

Sheet1

ChannelCall Center

RoundsAve. Rate

Public321$52.30

Promo283$47.45

Member27$1.85

Comp23$0.00

Group5$49.50

Grand Total659$46.31

Sheet2

DistGroupNameWeb-GN

Average Rate for GolfNow Paid Rounds

MonTueWedThuFriSatSunGrand Total

6 AM$62.50$62.50$62.50

7 AM$24.75$49.50$44.80$89.00$33.00$43.69

8 AM$39.75$74.67$47.83$42.13$64.50$50.60

9 AM$64.50$49.67$32.25$46.33

10 AM$33.00$45.11$38.14$89.00$43.71

11 AM$45.00$54.50$48.80

12 PM$32.25$49.50$42.60

1 PM$32.25$27.25$29.75

2 PM$34.50$17.25$29.57$29.63$29.94

3 PM$69.00$69.00

4 PM$14.75$44.50$24.67

Grand Total$35.77$33.40$26.33$50.58$46.21$48.00$51.00$41.88

Shadow_Ridge_ImportSet_1215 (4)

TeeDateTimeDOWPlayersFeeFeeWithAdjustmentDistributionChannelFeeNameRateGroupNameRateCategoryNameDistGroupNameDistCategoryNameCustomerNameCustomerEmailAddressPostalCodeCustomerPhone

4/1/16 7:39Fri1129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center94024

4/1/16 8:06Fri400EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center55446


4/1/16 8:33Fri1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277

4/1/16 8:33Fri1149149EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277


4/1/16 9:00Fri200EZLinks -Res CenterMGA Student - 2 Day SchoolResortPublicCall Center-EZCall Center94526

4/1/16 9:00Fri2129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center94526


4/1/16 9:27Fri4129129EZLinks -Res CenterDSV Owners- PrimeResortPublicCall Center-EZCall Center95813

4/1/16 9:36Fri2148148EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center98419


4/1/16 11:06Fri22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center91324



4/1/16 15:36Fri100EZLinks -Res CenterKids4Free (ZERO)PromoPromoCall Center-EZCall Center92201


4/2/16 6:45Sat1129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center94502

4/2/16 6:54Sat2059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277

4/2/16 7:03Sat1129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center68022

4/2/16 7:03Sat200EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center68022

4/2/16 7:12Sat2129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center53213

4/2/16 7:30Sat22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center94086

4/2/16 7:39Sat1139139EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277


4/2/16 7:39Sat1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277




4/2/16 10:39Sat2152152EZLinks -Res CenterSRV Guest- PrimeResortPublicCall Center-EZCall Center92024

4/2/16 11:15Sat179.579.5EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center55424



4/2/16 15:00Sat22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center92603

4/2/16 15:18Sat200EZLinks -Res CenterKids4Free (ZERO)PromoPromoCall Center-EZCall Center90720

4/2/16 15:18Sat28989EZLinks -Res CenterSRV Owners- TwilightResortPublicCall Center-EZCall Center90720

4/3/16 6:18Sun1129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center68022

4/3/16 6:18Sun200EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center68022

4/3/16 6:27Sun1152152EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90278


4/3/16 7:48Sun2125125EZLinks -Res CenterExplorer Golf Peak 2015PromoPromoCall Center-EZCall Center95687

4/3/16 8:06Sun3129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center94010

4/3/16 8:06Sun12525EZLinks -Res CenterSR MemberMemberMemberCall Center-EZCall Center92260

4/3/16 8:24Sun2059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277



4/3/16 10:12Sun4129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center92262

4/3/16 10:21Sun3147147EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center92210

4/3/16 10:21Sun1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center91387

4/3/16 10:30Sun2147147EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center92210

4/3/16 11:33Sun12584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center22039


4/3/16 14:42Sun22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center60502

4/4/16 6:18Mon400EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center68022

4/4/16 6:27Mon2129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center91355


4/4/16 7:03Mon1159159EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center92673

4/4/16 7:03Mon179.579.5EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center92673

4/4/16 7:39Mon2129129EZLinks -Res CenterDSV Owners- PrimeResortPublicCall Center-EZCall Center90272

4/4/16 7:48Mon12584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center10576

4/4/16 7:48Mon1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center91387

4/4/16 8:15Mon400EZLinks -Res CenterCOMP tcCompCompCall Center-EZCall Center92223


4/4/16 8:33Mon1129129EZLinks -Res CenterDSV Owners- PrimeResortPublicCall Center-EZCall Center55436

4/4/16 8:42Mon2129129EZLinks -Res CenterMVCI Owner- PrimeRes

Data & Analytics

How ORCA helps a golf course manage 3rd parties