High performance analytics customer stories

Industry InnovatorsSarabjeet Singh, Director, Professional

Services, SAS Malaysia

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Copyright © 2010, SAS Institute Inc. All rights reserved.

In Simple Terms

Analytics

Hindsight

Insight

Foresight

High Performance

Big Data

Speed

Simplicity

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Catalina Marketing

� Largest customer behavior marketing company in the world

� Helps retail customers reach shoppers at the point-of-sale and continues to promote brands online with a unique interactive experience

� In US: >23,000 stores, >14,000 pharmacies

� Outside US: > 7,000 stores

Eric Williams

Executive Vice President and

Chief Information Officer

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Catalina Marketing

Business Challenge:

� Analyze massive amounts of data on the spot to accurately predict which customers are most likely to respond to targeted marketing offers

� Collecting data from > 250 million transaction every week

� Even greater advantage with the historical data

� Build accurate models quickly

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Catalina Marketing

With SAS High Performance Analytics:

� 1.2 trillion rows of data …… with ease. Reduced model scoring from 4.5 hours to 60 seconds!

� Consumer response rates as high as 25%......... 8X the level of traditional program methods!

� Developed the "Innovator Model"

60SECONDS

4.5HRS

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“What the Analytics team can do

through SAS is identify products that

bear different similarities to aspects of

a product a company wants to

introduce.

We can find the combinations of other

categories or brands or flavors that

suggest the people who would be most

likely to try the new product.

SAS allows us to play with the data and

be flexible”

Laurie Wachter,

Senior Vice President of

Analytics

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� 59 million consumer and small business relationships

� Risk Management is vital in banking today - defaults produce difficult situations and huge implications for both the lender and the borrower.

� The Corporate Investments Group manages Bank of America’s available-for-sale portfolio and is responsible for modeling and calculating the probability of default (PD) on the 9.5 million mortgages it services.

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Business Challenge:

� Coping with all the new portfolios and growth

� Reduce processing time for credit-risk modeling, scoring and loss forecasting

� Increase ad hoc analysis time

� Processing large, multi-terabyte datasets in a quick, efficient manner

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With High Performance Analytics:

� Reduced probability of loan default calculation time from 96 hours to just 4

4HOURS

96 Hours

� Reduced scoring routine of 400,000 loans from three hours to 10 minutes.

� Processing time for any given project reduced by 90%, i.e. 3X faster

� Yields timely decisions around defaults, helps minimizes losses and can handle new growth opportunities for bank's loan portfolio

SAS Grid Computing

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“Without SAS, processing times would be longer, hedging decisions would

be delayed and, ultimately, the bank would be behind the market.”

Russell Condrich

Senior Vice President, Corporate Investment Group, BoA

4HOURS

96 Hours

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� Telstra is one of Australia's leading telecommunications and information services company

� Vision: Best Service Provider Out There

� The battle for today's sophisticated and price-sensitive customers is super competitive

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Business Challenge:

� How to operate in an extremely competitive environment?

� Increase the efficacy of its marketing

� Improve customer service

� Provide relevant value-adds to customers

Kate McKenzie, Chief

Marketing Officer, Telstra

accepting the 2010 SAS

Enterprise Excellence

Award

Sandra Hogan, Director of

Customer Intelligence

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With High Performance Analytics:

� Reduced analytics processing from 11 hours to 10 seconds

� Predictive analytics of how customers use their services, quickly assess their needs and offer products to suit

� 15% improvement in its customer retention campaign

� …Telstra’s 2011/12 profit rose 23%

10SECONDS

11HRS

SAS In-Database, SAS Grid Computing

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BIG OPPORTUNITES

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BIG OPPORTUNITES

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BIG OPPORTUNITES

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BIG OPPORTUNITIES

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SAS High Performance Analytics

Big Data - Transform relevant big data into true business value.

Speed - Reset the way you do business with incredibly fast answers.

Simplicity - Produce precise insights with the world's best analytics.

How will this change your business?

Copyright © 2010 SAS Institute Inc. All rights reserved.

THANK YOU

www.sas.com

Data & Analytics

High performance analytics customer stories