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تجزیه و تحلیل رسانه های افغانستان
•The research is made for the Afghan TV media industry, the analysis period are Jan to
Dec 2014.
• The analysis is cover the topers of TV industry, •Top Categories
• Top Players
• Top Brands
• Channel Share
• Hourly Airing Trend
• Day Slice
• Monthly Airing Trend
• The Top Categories are also analyzed saperatly with following parameters,
• Players Share
• Hourly Airing Trend
• Day Slice
• Monthly Airing Trend
PH
ON
E SE
RV
ICES
GO
VER
NM
ENT
BA
NK
S
JUIC
ES /
EN
ERG
ATI
C/S
HA
RB
AT
CO
NST
RU
CTI
ON
CO
MP
AN
IES
CA
RB
ON
ATE
D S
OFT
DR
INK
S
AIR
LIN
ES
MIL
K A
ND
DA
IRY
PR
OD
UC
TS
PH
ON
E SE
TS
CH
AR
ITY
OR
GA
NIS
ATI
ON
S
HO
TELS
/RES
TAU
RA
NTS
DET
ERG
ENT
PO
WD
ERS
CO
OK
ING
OIL
& G
HEE
TRA
VEL
AG
ENC
IES
SHA
MP
OO
S
24%
17%
8%7%
6%
2% 2% 2% 2% 2% 1% 1% 1% 1% 1%
TOP 15 CATEGORIES
78%
OTHERS22%
GO
VER
NM
ENT
OF
AFG
HA
NIS
TAN
ETIS
ALA
T
AFG
HA
N T
ELEC
OM
MTN
SALA
M T
ELEC
OM
RO
SHA
N C
OR
PO
RA
TIO
N
GIN
SEN
G E
NER
GY
DR
INK
AZI
ZI B
AN
K
SCC
BU
ILD
ER
UN
ICEF
CO
CA
CO
LA
SUN
NY
GIN
SEN
G E
NER
GY
DR
INK
BA
KH
TAR
BA
NK
ON
YX C
ON
STU
RC
TIO
N
MA
IWA
ND
BA
NK
17%
8%
5% 5%3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1%TOP 15
PLAYERS58%
OTHERS42%
ETIS
ALA
T
GO
VER
NM
ENT
OF
AFG
HA
NIS
TAN
AFG
HA
N T
ELEC
OM
MTN
ELEC
TIO
N C
OM
ESSI
ON
OF
AFG
HA
NIS
TAN
SALA
M T
ELEC
OM
SCC
BU
ILD
ER
RO
SHA
N C
OR
PO
RA
TIO
N
AFG
HA
N P
OLI
CE
DEP
AR
TMEN
T
GIN
SEN
G E
NER
GY
DR
INK
AZI
ZI B
AN
K
UN
ICEF
SUN
NY
GIN
SEN
G E
NER
GY
DR
INK
BA
KH
TAR
BA
NK
ON
YX C
ON
STR
UC
TIO
N
8%
7%
4% 4%4%
3%3%
3% 3%2%
2%2%
2%2% 2%
TOP 15 BRANDS
50%
OTHERS50%
ARIANA NATIONAL26%
TOLO TV21%
1 TV13%
SHAMSHAD11%
AREZU TV10%
ZHOWNDON6%
3 SPORTS3%
TAMADON3%
LEMAR TV2%
AYNA TV2%
KHURSHID2%
NOOR1%
Afghanistan TV medium is annual 76 million USD market
ARIANA NATIONAL16%
TOLO TV14%
ZHOWNDON13%
AREZU TV12%
1 TV10%
SHAMSHAD8%
TAMADON7%
3 SPORTS7%
KHURSHID5%
LEMAR TV4%
AYNA TV2%
NOOR1% SABA TV
1%
ARIANA NATIONAL
16%
TOLO TV14%
ZHOWNDON13%AREZU TV
12%1 TV9%
OTHERS36%
00
00-0
10
0
01
00-0
20
0
02
00-0
30
0
03
00-0
40
0
04
00-0
50
0
05
00-0
60
0
06
00-0
70
0
07
00-0
80
0
08
00-0
90
0
09
00-1
00
0
10
00-1
10
0
11
00-1
20
0
12
00-1
30
0
13
00-1
40
0
14
00-1
50
0
15
00-1
60
0
16
00-1
70
0
17
00-1
80
0
18
00-1
90
0
19
00-2
00
0
20
00-2
10
0
21
00-2
20
0
22
00-2
30
0
23
00-0
00
0
1% 1% 1% 1% 1%1% 1%
4%5%
4%5%
4%3%
3%
4%
3% 4%
6%
9%
11%
13%
11%
3%
1%
2000-210013%
1900-200011%
2100-220010%
1800-19009%
1700-18006%
OTHERS51%
AFTERNOON18%
EVENING14%
LATE NIGHT8%
LATE PRIME TIME4%
MORNING22%
PRIME TIME34%
MORNING22%
PRIME TIME34%
OTHERS44%
Day Slice Time Slot
AFTERNOON 1200-1700
EVENING 1700-1900
LATE NIGHT 0000-0700
LATE PRIME TIME 2200-0000
MORNING 0700-1200
PRIME TIME 1900-2200
6%
5%
7%
6%
11% 11%11%
9%9% 9%
8%
10%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
JUL11%
JUN11%
MAY11%
OTHERS67%
1
ETISALAT34%
AFGHAN TELECOM20%
MTN20%
SALAM TELECOM13%
ROSHAN CORPORATION
12%
WASEL1%
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
2% 1% 2%1%
2%1% 0%
3%4%
2%
4%
3% 3%2%
3%
1%
3%
5%
12%
14%
16%
14%
2%
1%
AFTERNOON12%
EVENING17%
LATE NIGHT8%
LATE PRIME TIME3%
MORNING16%
PRIME TIME44%
3% 3%
4%4%
8%9%
11%10%
12%11%
11%
12%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2
SAMSUNG ELECTRONIC39%
HUAWEI MOBILE36%
DEYANAT LTD16%
MOBILE ZONE5%
AFGHAN TAKSAR2%
BLUE SONIC2%
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
2% 2% 2%1%
3%
1% 1%
3%
5%
4%
6%
4%3% 3%
6%
4% 4% 3%
7%
9%
15%
10%
1%1%
AFTERNOON19%
EVENING10%
LATE NIGHT12%
LATE PRIME TIME2%
MORNING23%
PRIME TIME34%
1%2%
1% 1%
5%
13%
21%
13%
7%
11%12%
11%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
3
AZIZI BANK28%
BAKHTAR BANK20%
MAIWAND BANK16%
KABUL BANK12%
GHAZANFAR BANK6%
AFGHANISTAN INTERNATIONAL BANK
6%
BANK MILLIE AFGHAN5%
AFGHAN UNITED BANK4%
AFGHANISTAN COMMERCIAL BANK
2%DA AFGHANISTAN BANK1%
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
1% 2% 2% 2% 2%
1% 1%
2%3%
4%
6% 6%
3%4%
4%
3%
2%
5%
12%14%
8%
7%
5%
1%
AFTERNOON16%
EVENING17%
LATE NIGHT11%
LATE PRIME TIME5%
MORNING22%
PRIME TIME29%
7%6% 6% 6%
10%
12%
10%
12%
9%
8%
6%7%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
4
NESTLE MILKPAK LIMITED51%
LAYLA GEMAR25%
IRAN DAIRY INDUSTRIES COMPANY
16%
ALTUNSA5%
DAIRY PRODUCTS1%
GALA DAIRY PRODUCTS1%
MUMTAZ CREAM1%
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
2% 2%3%
3%1%
0.3
%
1%
7%
5% 5%5%
3%4%
1%2% 3% 3%
3%
7%
12%
19%
8%
0.4
%
0.4
%
AFTERNOON14%
EVENING9%
LATE NIGHT12%
LATE PRIME TIME1%
MORNING26%
PRIME TIME38%
3%5%
3%
7%
12%12%
8%
2% 3% 3%
11%
31%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
5
GINSENG ENERGY DRINK28%
THE COCA COLA EXPORT CORPORATION
23%
SUNNY GINSENG ENERGY DRINK22%
CARABAO ENERGY DRINK7%
SUPER COLA5%
GINSENG ROOT ENERGY DRINK5%
PARTY ENERGY DRINK3%
GOLDEN LIFE DRINK3% PAMIR INDUSTRY
2% SPEED ENERGY DRINK2%
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
2% 1% 1% 1%2%
1% 1%
3%4%
5% 5% 5%5%
4%5%
4% 4%5%
7%8%
10% 11%
4%
1%
AFTERNOON21%
EVENING12%
LATE NIGHT10%
LATE PRIME TIME5%
MORNING23%
PRIME TIME29%
0.5%1%
6%7%
16%16% 17%
12%
7%
5%6%
7%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
6
UNILEVER42%
NET LIQUID DETERGENT33%
TOKEN WASHING POWDER8%
RONIX UK LTD (TOKEN)7%
GOLNAR DETERGENT4%
GHAWAR WASHING POWDER2%
KOH BABA WASHING POWDER1%YAKTA
1%TITIZ PRODUCTS
1%
DAY WASHING PRODUCT1%
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
1% 1%
0.4
%
0.4
%
1% 1%
0.1
%
9%
10%
3% 3% 3% 2%
1%
14%
9%
5%
7%
10%
6%
9%
6%
1%0.2%
AFTERNOON31%
EVENING16%
LATE NIGHT4%
LATE PRIME TIME1%
MORNING27%
PRIME TIME21%
2%
5%
16%
13%
6%8%
1%
5%
17%
20%
4%
2%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
About mediatrackMediatrack is pioneer media monitoring company working on Afghan media
markets in monitoring and and research field since 2009. We have 7 years
old archive data. Media audit , content monitoring and media analysis are our
core products. Advertisers, Advertising agencies, TV Channels, NGO,
Government can be our client.
