Afghan media analysis July 2015

Insights of Data

Mediatrack record and monitor the TV transmission on 24/7 basis.Mediatrack monitor the all to TV Channels that covers more than 95% of total TV spend.

Telecommunications and financial mostly remain at the top like

Many Brands are Pakistan based or its media released from Pakistan like Unilever, Nestle, Coke, Huawei, Homex Paint Continental Biscuits, Samsung, GFC fan etc.

During the ramazan mostly Pakistan based clients adopt sit and see policy and remain silent. 6:00 PM to 10:00 PM is most popular and high rated time slots, 42% burning is between these time slots.

After entering the Pakistani media gurus Afghani Channels have been cluttered due to value added like Promo, Scrolls, PIP and Opening/closing. Before 2013 all such type of advertisement was not there.

TOP 15 Main CategoriesTE

LECO

MMUN

ICAT

ION

DRIN

KS

FINAN

CIAL

SER

VICE

S

CONS

TRUC

TION

S

GOVE

RNME

NT

MISC

ELLA

NEOU

S

FOOD

S

PHAR

MACE

UTIC

ALS

RETA

IL OU

TLET

S

VEHI

CLES

/SPA

RE P

ARTS

TOUR

ISM

FUEL

COSM

ETIC

S/FA

SHIO

N

HOUS

EHOL

D/OF

FICE

GOOD

S

CORP

ORAT

E IM

AGE

20.517.7

10.3 9.5 8.45.5 5.2 4.8 3.6 2.8 1.9 1.8 1.6 1.4 1.3

TOP 15 Sub CategoriesPH

ONE

SERV

ICES

JUIC

ES /

ENER

GATI

C

CONS

TRUC

TION

COM

PANI

ES

GOVE

RNME

NT

BANK

S

CHAI

N ST

ORES

MISC

ELLA

NEOU

S

VEHI

CLES

HOSP

ITAL

S/DA

WAK

HANA

MILK

AND

DAI

RY P

RODU

CTS

CARB

ONAT

ED S

OFT

DRIN

KS

PHON

E SE

TS

INVE

STME

NT/LE

ASIN

G

CHAR

ITY

ORGA

NISA

TION

S

MEDI

CEN

18.2

15.0

9.58.4 8.3

3.6 3.4 2.8 2.6 2.6 2.3 2.2 2.0 2.0 1.9

TOP 15 PlayersGO

VT O

F AFG

HANI

STAN

ETIS

ALAT

ROSH

AN C

ORPO

RATI

ON

MEMA

R SH

AHR

CONS

TRUC

TION

GINS

ENG

ENER

GY D

RINK

AZIZ

I BAN

K

AFGH

AN T

ELEC

OM

CARA

BAO

ENER

GY D

RINK MT

N

COCO

COL

A

BANK

MILL

IE A

FGHA

N

JAMI

YAT

HILA

L AHM

AR

BAKH

TAR

BANK

PAMI

R IN

DUST

RY

ALP

HERB

AL M

EDIC

INE

7.86.7

4.6 4.1 4.03.3 3.1 2.9 2.6 2.3 2.0 2.0 1.9 1.5 1.5

Top 15 BrandsAF

GHAN

POL

ICE

DEPA

RTME

NT

ETIS

ALAT

ROSH

AN C

ORPO

RATI

ON

SCC

BUILD

ER

GINS

ENG

ENER

GY D

RINK

AZIZ

I BAN

K

CARA

BAO

ENER

GY D

RINK MT

N

GOVT

OF A

FGHA

NIST

AN

COCA

COL

A

AFGH

AN T

ELEC

OM

BMA

LEAS

ING

JAMI

AT H

ILAL A

HMER

BAKH

TAR

BANK

ETIS

ALAT

SIM

CAR

D

5.1 5.04.6

4.1 4.03.2 2.9 2.6 2.3 2.3 2.1 2.0 2.0 1.9 1.8

TOP 15 Cluttered Programs by consumed time

MERA

BAK

SHIS

H

GUL S

IYAH

SHUM

A-O-

MILL

ION

SABA

-O-Z

INDA

GI

POOL

SIY

AH

INTA

KHAB

BAN

INDA

MA

WAD

I GAR

AK H

AA

ABAR

SIT

ARA

100

SANI

A

SHIK

AR C

HEE

TOTA

HAI

SHI

KAST

A

SALA

M

MAAH

E M

EHAR

BAZI

MAR

G

MEDA

N-E-

SABZ

3.1

2.32.1

1.8 1.81.5 1.5 1.4 1.3 1.3 1.2 1.2 1.1

0.9 0.9

TOP 10 TV Channels by revenue

OTHERS

NOOR

LEMAR TV

TAMADON

KHURSHID

AYNA TV

AREZU TV

1 TV

SHAMSHAD

ARIANA

TOLO TV

8.0

0.9

2.3

2.7

3.9

4.1

5.3

14.4

16.1

19.9

22.0

Day Part Split by consumed time

AFTERNOON22%

EVENING14%

LATE NIGHT6%

LATE PRIME TIME3%

MORNING21%

PRIME TIME34%

Daily Airing Trend

Based on consumed time. Advertising dip after EID01/

07/20

15

02/07

/2015

03/07

/2015

04/07

/2015

05/07

/2015

06/07

/2015

07/07

/2015

08/07

/2015

09/07

/2015

10/07

/2015

11/07

/2015

12/07

/2015

13/07

/2015

14/07

/2015

15/07

/2015

16/07

/2015

17/07

/2015

18/07

/2015

19/07

/2015

20/07

/2015

21/07

/2015

22/07

/2015

23/07

/2015

24/07

/2015

25/07

/2015

26/07

/2015

27/07

/2015

28/07

/2015

29/07

/2015

30/07

/2015

31/07

/2015

0

10000

20000

30000

40000

50000

60000

Bank Category- Share of Spend

AFGHAN UNITED BANK1% AFGHANISTAN INT BANK

9%

AZIZI BANK30%

BAKHTAR BANK15%

THE AFGHANISTAN BANK1%

GHAZANFAR BANK5%

KABUL BANK4%

MAIWAND BANK7%

BANK MILLIE AFGHAN28%

Air Line CategoryShare of Spend

ARIANA AFGHAN AIRLINES74%

EAST HORIZONE16%

KAM AIR7%

SPICEJET AIRLINE3%

Milk and Dairy Products Share of Spend

LAYLA CREAM15%

MASHAL YOGURT16%

MUMTAZ CREAM50%

PAGAH DAIRY PRODUCTS

10%

RIZWI DAIRY PRODUCTS9%

Telecommunication (Phone Services) Share of Spend

AFGHAN TELECOM20%

ETISALAT27%

MTN13%

ROSHAN CORPORATION32%

SALAM TELECOM8%

Mobile Phone SetsShare of Spend

AL MOBILE 8%

HUAWEI HONOR 4C49%

LP A5 MOBILE PHONE17%

MZ SAMSUNG GALAXY20%

TECMOR MOBILE6%

Drink Category Share of Spend

GINS

ENG

ENER

GY D

RINK

CARA

BAO

ENER

GY D

RINK

SUNN

Y EN

ERGY

DRI

NK

COCA

COL

A

HAPP

Y EN

ERGY

DRI

NK

POW

ER E

NERG

Y DR

INK

SUNE

ACH

JUIC

E

PART

Y EN

ERGY

DRI

NK

ALTU

NSA

JUIC

E

SHAF

A AN

AAR

JUIC

E

MINU

TE M

AID

PULP

Y

BIG

BEAR

ENE

RGY

DRIN

K

SEGA

R SA

RI

NUTR

I-C

TAK

DANA

JUIC

E

SPEE

D EN

ERGY

DRI

NK

BEST

VIP

ENE

RGY

DRIN

K

GOLD

EN LI

FE D

RINK

26.4

19.4

9.6 9.57.7

4.3 3.7 3.5 3.3 3.2 2.8 2.0 1.4 1.1 0.9 0.7 0.2 0.1

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