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Afghan media analysis October 2014
Insights of Data
Mediatrack record and monitor the TV transmission on 24/7 basis.Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend.
In Categories Government and Mobile Phone services category always remain at the top like Pakistan, but 3rd and 4th top categories are Banks and Construction Companies that is amazing.
Many Brands are Pakistan based or its media released from Pakistan like Unilever, Nestle, Coke, Huawei, Samsung, Honda, Bio,Super Asia Fan, Parwaz Fan, Haier Pakistan etc. 6:00 PM to 10:00 PM is most popular and high rated time slots, 45% burning is between these time slots.
TOP 20 Categories
PHONE SERVICES
GOVERNMENT
BANKS
CONSTRUCTION COMPANIES/MATERIALS
JUICES / ENERGATIC/SHARBAT/SQUASHES
CHAIN STORES/SHOPS/SUPER MARKETS
PHONE SETS
SHAMPOOS
DETERGENT POWDERS
AIRLINES
COOKING OIL & GHEE
GEEZERS / HEATERS
SAUCES/MAYONIES/PICKLES
TOILET / FLOOR CLEANER
CHIPS AND SNACKS
FOAM/MATTRESS/PILLOWS/RAZAI/BLANKETS
DIAPERS
AIR CONDITIONERS
CHARITY ORGANISATIONS/WALFARE SERVICES
MILK AND DAIRY PRODUCTS
40%
19%
8%
6%
5%
4%
4%
3%
3%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
TOP 20 Players
GOVERNMENT OF AFGHANISTAN
ETISALAT
MTN
AFGHAN TELECOM
ROSHAN CORPORATION
UNILIVER
SALAM TELECOM
SCC BUILDER
UNICEF
AZIZI BANK
SAMSUNG ELECTRONIC
MAIWAND BANK
KABUL BANK
SUNNY GINSENG ENERGY DRINK
DURALEX
BAKHTAR BANK
ONYX CONSTURCTION
DEYANAT LTD
GINSENG ENERGY DRINK
SEHAT PRODUCT
21%
21%
8%
6%
6%
6%
5%
4%
4%
3%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
TOP 20 Brands
ETISALAT
GOVERNMENT OF AFGHANISTAN
MTN
MINISTRY OF HEALTH
AFGHAN TELECOM
ROSHAN CORPORATION
SALAM TELECOM
SCC BUILDER
UNICEF
CLEAR SHAMPOO
ETISALAT INTERNET
AZIZI BANK
SURF EXCEL
MAIWAND BANK
AFGHAN POLICE DEPARTMENT
KABUL BANK
SUNNY GINSENG ENERGY DRINK
DURALEX
BAKHTAR BANK
ONYX CONSTRUCTION
20%
13%
9%
7%
7%
7%
5%
5%
4%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
1%
TOP 10 Cluttered Programs by consumed time
ZH
WA
R L
EED
OO
NA
MER
A B
AK
SH
ISH
FAR
IHA
KA
RA
DA
I
SH
UM
A-O
-MIL
LIO
N
SA
BA
-O-Z
IND
AG
I
SH
AB
KH
AN
D
WA
DI G
AR
AK
HA
A
QIS
A H
AA
I Z
IND
AG
I
SA
LAM
15%
13%13% 12%
10%
9%
7% 7%7% 7%
TOP TV Channels by consumed time
ZHOWNDON ARIANA NATIONAL
TOLO TV AREZU TV 1 TV SHAMSHAD KHURSHID LEMAR TV TAMADON AYNA TV NOOR
19%
16%15%
13%12%
8%
6%
4%4%
2%
0%
Hourly Airing Trend00
00-0
100
0100
-020
0
0200
-030
0
0300
-040
0
0400
-050
0
0500
-060
0
0600
-070
0
0700
-080
0
0800
-090
0
0900
-100
0
1000
-110
0
1100
-120
0
1200
-130
0
1300
-140
0
1400
-150
0
1500
-160
0
1600
-170
0
1700
-180
0
1800
-190
0
1900
-200
0
2000
-210
0
2100
-220
0
2200
-230
0
2300
-000
0
1%1%
1%
1%
2%
1% 1%
5%
6%
3%
5%
4%3%
3%
5%
4%3%
5%
10%
11%
13%
11%
2%
0%
Day Part Split – Oct 2014by consumed time
AFTERNOON 17%
EVENING15%
LATE NIGHT 8%
LATE PRIME 3%
MORNING 23%
PRIME TIME 35%
Daily Airing Trend1-
Oct
2-O
ct
3-O
ct
4-O
ct
5-O
ct
6-O
ct
7-O
ct
8-O
ct
9-O
ct
10-O
ct
11-O
ct
12-O
ct
13-O
ct
14-O
ct
15-O
ct
16-O
ct
17-O
ct
18-O
ct
19-O
ct
20-O
ct
21-O
ct
22-O
ct
23-O
ct
24-O
ct
25-O
ct
26-O
ct
27-O
ct
28-O
ct
29-O
ct
30-O
ct
31-O
ct
3%
3%
3%
4%
3%
3%
3%
3%
3% 3%3%
3% 3% 3% 3%
3%
3%
3%
3%3% 3%
3%
3%
4%
4%4%
4%
4%
3%
3%3%
Bank Category- Share of Spend
AZIZI BANK29%
MAIWAND BANK20%
KABUL BANK19%
BAKHTAR BANK15%
AFGHAN UNITED BANK7%
AFGHANISTAN INTER-NATIONAL BANK
4%
GHAZANFAR BANK3%
DA AFGHANISTAN BANK2%
AFGHANISTAN COMMERCIAL BANK1%
Construction Companies
Share of Spend
SCC BUILDER65%
ONYX CONSTRUCTION20%
MUGHAL STEEL9%
AFGHANISTANBUL BUILDER3%
RAHEEM GARDEZI2%
GEETI BUILDERS1%
Detergent Category - Share of Spend
SURF EXCEL76%
GHAWAR WASHING POWDER12%
TOKEN WASHING POWDER6%
NET LIQUID DETERGENT5%
GOLNAR DETERGENT POWDER1%
Cooking Oil & Ghee Category - Share of Spend
MOMIN VEGETABLE OIL49%
SPAINGHAR VEGITABLE OIL26%
KHORSHID COOKING OIL24%
Energy Drinks Category
Share of Spend
SUNNY GINSENG ENERGY DRINK37%
GINSENG ENERGY DRINK27%
SUPER ENERDY DRINK20%
PARTY ENERGY DRINK9%
SPEED ENERGY DRINK7%
CLICKZ ENERGY DRINKS0%
Shampoo Category
Share of Spend
CLEAR SHAMPOO74%
SEHAT SHAMPOO20%
SHABNAM SHAMPOO6%
Telecommunication (Phone Services)
Share of Spend
ETISALAT46%
MTN17%
AFGHAN TELECOM14%
ROSHAN CORPORATION13%
SALAM TELECOM10%
Telecommunication (Phone Sets)
Share of Spend
SAMSUNG ELECTRONIC58%
HUAWEI MOBILE42%
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Main Sharah-e-Faisal, Karachi, Pakistan.
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