2016 Salesforce Denver User Group Salary Survey

2016 Salary Survey – Results

Denver User Group @sfdcdenver [email protected] www.sfdcdenver.com Social Media: #2016COSalarySurvey

This survey was sponsored by the Denver User Group Responses were collected from Nov. 4, 2016 – Nov. 18, 2016 Responses were limited to residents of Colorado Results were compiled and analyzed by Joanna Iturbe, Kiaya Caraway and Kristy Lillagore Presented on December 6, 2016

Overview2016 Colorado Salary Survey

Social Media: #2016COSalarySurvey

Bonus (broken out from salary) Additional Benefits Title Age Range Hourly vs. Salary Colorado-Based Company Geographic Location Amount of Travel

2016: New Data Points Non-SFDC Certs Duration of SFDC Certs Industry Total Size of Workforce (vs. # of SFDC Users in Org) Team Member Totals (Non-Solo Admins) Org Customization


2016 Colorado Salary SurveyPoints of Interest

Chrome IE / Edge Safari / iOS

Firefox Android Opera0

20

40

60

80

100

120

140

Browser Used for Survey

2013 2014 2015 2016

Category 2013 2014 2015 2016 % Change

Total Responses 72 99 147 160* 8.8%

Customers N/A 88 103 119 15.5%

Salesforce Partners N/A 18 44 41 -7.3%

Non-Profit N/A 11 15 25 66.7%

* Excludes non-CO resident responses (6) & responses w/o salary (4)

• 81% completion rate


Average Annual Salary (Including Bonus)

$95,147.47 …Excluding Bonus

$89,574.47

Improvement of 2.1% from 2015 (w/bonus)2015: $93,160 | Improvement of 4.7% from 2014 2014: $88,810 | Improvement of 4.2% from 2013

2013: $85,070*

2016 Salary Survey Results

* Unknown if bonus was included Social Media: #2016COSalarySurvey

Mins and Maxes and Means – Oh my…

Base Salary Bonus$0.00

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

$40,000.00

$0.00

$275,000.00

$65,000.00$89,574.47

$5,538.17

Minimum Maximum Mean

Certificates (Total)

Addtl. Benefits (Total)

0 2 4 6 8 10 12 14

0

0

8

12

1.57

4.29

Mean Maximum Minimum

• New This Year: Bonus and Additional Benefits

• 79 Respondents Reported Enrollment in Bonus Plan


Non-Salary Benefits

0 1 2 3 4 5 6 7 8 9 10 11 120.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Additional Benefit Totals

Average = 4.29

Gym Membership

RTD Transportation

Catered Meals

Education Reimbursements

Donation Matching

Unlimited Vacation

VTO

Company Retreats

401k Matching

Stock Ownership Plan

Individual Professional Development

Salesforce Training/Certs

Phone/Tech Reimbursement


Non-Salary BenefitsOther

HSA Funding

Free Health Insurance

1 week paid maternity/paternity leave

Adoption Expense Assistance

Top 3:

1. 401k Matching (75%)

2. Salesforce Trainings/Certifications (56.3%)

3. Education Reimbursements and Phone/Tech Reimbursements

(Both at 42.5%)6.9% reported 0 additional benefits


48%

17%

9%

9%

8%

5%4%

System AdministratorConsultantDeveloperOperations / Marketing ManagerArchitectProject ManagerIT Manager

2016 Salary Survey Results What best describes your role? Social Media: #2016COSalarySurvey

2016 Salary Survey Results Average Salary by Role

Role Title Responses Average Salary (w/o Bonus)

Average Salary (w/Bonus)

Salesforce Administrator 77 $74,308.31 $76,838.18

Operations / Marketing Manager 14 $86,018.71 $90,269.21

Salesforce Consultant 27 $94,648.15 $102,192.59

IT Manager 6 $100,000.00 $106,666.67

Salesforce Developer 14 $101,042.86 $106,864.29

Project Manager 8 $109,779.88 $119,092.38

Salesforce Architect 13 $143,692.31 $161,546.15


Job Titles Surprise! …Not a lot of overlap…But, here are some ideas for you!Alliance ManagerAnalystApplication DeveloperApplications ManagerBusiness AnalystBusiness Development RepresentativeBusiness Solutions ConsultantBusiness Systems AnalystBusiness Systems DeveloperClient Service Program ManagerCloud ConsultantConsultantCRM & Media Traffic Systems Specialist CRM AdministratorCRM AnalystCRM ManagerDatabase ManagerDepartment System AdminDeveloperDirector

Director of Data + TechnologyDirector of MarketingDirector of New Client EngagementsDirector Sales OperationsDirector, Salesforce & Sales OpsEnrollment Technology ManagerExecutive Sales CoordinatorGlobal Commercial Programs AnalystGlobal Services IS Project ManagerHead of OperationsInformation Systems ArchitectIT AnalystIT ManagerIT Project ManagerIT Project Manager / Salesforce.com AdminJr. Salesforce AdministratorLead Generation SpecialistLead Salesforce.com DeveloperManager of Internal ApplicationsManager, Business SystemsManaging PartnerMarketing and Operations ManagerMarketing SpecialistOwnerPrincipal IT Business Systems Analyst

Principal Software EngineerProcess Improvement Engineer / Salesforce.com AdminProduct OwnerProgram ManagerProgram SpecialistProgrammer/AnalystProject AnalystProject ManagerSalesSales and Marketing CoordinatorSales Operations and Marketing ManagerSales Operations ManagerSalesforce & IT AdministratorSalesforce AdministratorSalesforce Administrator and Business AnalystSalesforce Administrator III/DeveloperSalesforce Administrator/AnalystSalesforce and Business AnalystSalesforce ConsultantSalesforce DeveloperSalesforce Development ManagerSenior AnalystSenior Business AnalystSenior Business Systems AnalystSenior ConsultantSenior Developer/ArchitectSenior Development OfficerSenior Director, Sales OperationsSenior Manager, Information TechnologySenior Marketing Operations Manager

Senior Project ManagerSenior Sales Operations ManagerSenior Salesforce DeveloperSenior Salesforce EngineerSenior SFDC Applications AdministratorSenior SFDC Business Systems AnalystService AdministratorServices Operations Senior AnalystSoftware DeveloperSolution ArchitectSolutions ConsultantSpecialistStaff Program ManagerSystem AdministratorTechnical ArchitectTechnical DirectorTechnical EvangelistTechnology AssociateTechnology Support Specialist


Years of Experience Responses< 1 year 9

1-3 years 49

4-6 years 56

7-9 years 22

10-13 years 20

14+ years 4

2016 Salary Survey Results Years working with Salesforce Platform

< 1 year 1-3 years 4-6 years 7-9 years 10-13 years 14+ years0

10

20

30

40

50

60

2013 Results 2014 Results 2015 Results 2016 Results


Years of Exp

Responses Average Salary (w/o

Bonus)

Average Salary

(w/Bonus)

< 1 year 9 $57,388.89 $59,888.89

1-3 years 49 $75,249.50 $79,222.42

4-6 years 56 $95,545.43 $102,650.79

7-9 years 22 $99,950.96 $104,260.37

10-13 years

20 $107,620 $115,280

14+ years 4 $103,000 $109,750

2016 Salary Survey Results Years working with Salesforce Platform

< 1 year 1-3 years 4-6 years 7-9 years 10-13 years

14+ years$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$59,200

$78,550

$96,730 $97,550

$109,640 $113,000



Size of Salesforce

Deployment2013 2014 2015 2016

1-30 users N/A 21 29 34

31-74 users N/A 12 21 18

75-149 users N/A 12 25 35

150-499 users

N/A 27 30 32

500-749 users

N/A 6 15 17

750+ users N/A 21 27 23

2016 Salary Survey Results How many Salesforce users do you support?

1-30 31-74 75-149 150-499 500-749 750+0

5

10

15

20

25

30

35

40

2014 2015 2016


Deployment Size

Responses Salary (w/o Bonus)

Salary (w/Bonus)

1-30 users 34 $88,491.88 $92,859.53

31-74 users 18 $79,155.56 $81,188.89

75-149 users 35 $82,600.26 $85,037.40

150-499 users 32 $91,160.56 $100,638.91

500-749 users 17 $93,000 $100,658.82

750+ users 23 $105.203.04 $113,124.78

2016 Salary Survey Results Salary in relation to scale of deployment

0

5

10

15

20

25

30

35

40

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

User Base Salary (w/Bonus)


Certifications

106

3223

26

8

28

13

3

47

2016

Administrator Advanced Administrator Platform App BuilderForce.com Developer (old) Platform Developer 1 Imp. - Sales Cloud ConsultantImp. - Service Cloud Consultant Imp. - Pardot Consultant None


…More Certifications…

Certifications Nobody Currently Has:

• Platform Developer 2

• Architect – Identity/Access MGMT

• Architect – Mobile Solutions

• Architect – Sharing/Visibility

• Technical Architect

Certifications with 1 or 2 Completions:

• Advanced Developer (old)

• Imp. – Community Cloud Consultant

• Imp. – MKT Cloud Consultant

• Architect – Development Lifecycle

• Architect – Integration Architecture

• MKT Cloud – Social Specialist

• MKT Cloud – Email Specialist

• Pardot Specialist


Total SFDC Certs 2016Responses

Salary(w/Bonus)

None 47 $83,598.67One 48 $84,046.16Two 29 $107,449.62

Three 15 $108,467.60

Four 9 $110,944.44

Five 10 $127,890

Six 1 $105,240

Seven 0 N/A

Eight 1 $123,000None One Two Three Four Five Six Seven Eight

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000


Does having more than one certification make a difference?2016 Salary Survey Results


Education Completed Responses Salary (w/o Bonus) Salary (w/Bonus)High School Diploma 4 $72,050 $78,925

Some College 13 $81,828.46 $84,520.77

Associates Degree 6 $82,831.67 $85,748.33

Bachelors Degree 95 $92,177.70 $98,236.19

Masters Degree (e.g. MBA, MS, JD, etc.)

39 $87,961.54 $93,775.64

Post-Masters 2 $103,000 $104,900

What is the highest level of education completed2016 Salary Survey Results


What was the focus of your education?2015 Salary Survey Results

Focus of Education Responses Salary (w/o Bonus) Salary (w/Bonus)Liberal Arts

Literature, Education, History, Philosophy

40 $74,637.13 $77,249.62

Hard SciencesMathematics, Physics, Statistics 2 $89,500 $89,500

BusinessManagement, Marketing, Accounting, Econ

75 $90,638.70 $97,524.51

Natural SciencesBiology, Chemistry, Environmental

3 $94,000 $98,333.33

TechnicalEngineering, Computer Science 37 $104,470.05 $110,782.41


What type of entity do you work for?2016 Salary Survey Results

2014 2015 2016 ChangeCompany

Type Resp. Salary Resp. Salary Responses Salary(w/Bonus) Responses Salary

For Profit 88 $92,795 132 $95,624 134* $100,050 1.5% 4.42%Non Profit 11 $57,275 15 $71,447 25** $68,870 40% -3.7%

* 76 reported bonuses (56.7%); Average = $6,476

** 3 reported bonuses (12%); Average = $47293%

Disparity!!!


2016 Salary Survey Results

2014 2015 2016 Change

Gender Resp. Salary Resp. Salary Responses Salary(w/Bonus)

Responses Salary

Female 54 $78,395 88 $89,320 90* $89,027 +2.2% -0.3%

Male 45 $101,070 59 $98,980 69** $103,131 +14% +4%

Disparity

How are we doing with the gender gap?

* 41 reported bonuses (45.6%); Average = $3,921

** 38 reported bonuses (55.1%); Average = $7,67149%

Disparity!!!


Role and Salary (Annual Total) by gender2016 Salary Survey Results

Project Manager

IT Manager Operations/Marketing Manager

Developer Administrator Architect Consultant$0

$50,000

$100,000

$150,000

$200,000

$250,000

0

10

20

30

40

50

60

35

8

4

55

3

12

5

1

6

10

22

10

15

$98,580$108,000

$131,400

$106,110

Female Male Female Salary Male Salary


Non-SFDC Certifications

Certification Types ResponsesDeveloper Certifications (.Net, Oracle, DBA)

7

Project Management Certification

17

Partner/Integration Certifications (Steelbrick (CPQ), Eloqua, Apttus, DocuSign)

19

Agile Certifications 24

None 115

4%

9%

10%

13%

63%

Non-SFDC Certifications

Developer Certi-fications

Project Man-agement Certifi-cations

Partner/Integra-tion Certifications

Agile Certifica-tions

None


Team Member Totals

Types Responses

Solo-Admins 47

Part of a Team 36

Admins

Developers

Project Managers

0 10 20 30 40 50 60 70 80 90 100

95

57

35

Responses by Role

Responses

Solo-Admins vs Part of a Team


Denver User Group Community

6

90

55

8

Org Customizations

0-(100% Clicks, No Code)<50%50-99%Unsure

Years # of ResponsesLess than 1 Year 91-3 514-6 607-9 2310-13 2014+ 4

Duration of SFDC Certifications


Total Size of Workforce vs. # of Users in Org

1-49 50 -999 1000-4999 5000+0

5

10

15

20

25

30

35

1-30 Users31-74 Users75-149 Users150-499 Users500-750 Users>750 Users

Size of Workforce

# of

Res

pons

es

Age Range 2016Responses

SalaryTotal Annual

Average Responses(w/o Bonus)

Average Salary (w/o Bonus)

Responses(w/ Bonus)

Average Salary (w/Bonus)

<25 5 $58,000 4 $60,000 1 $50,000

25-34 54 $85,507 32 $77,557 22 $97,070

35-44 57 $100,776 25 $81,299 32 $115,992

45-54 30 $107,329 13 $95,555 17 $116,333

55+ 13 $96,692 7 $94,114 6 $99,700

Age Range


Age Range

<25 25-34 35-44 45-54 55+$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$58,000

$85,507

$100,776 $107,329

$96,692


Hourly vs. Salary

Average Salary $-

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$86,708.50

$101,444.33

$60,250.00

Hours Worked (Hourly)

20-32 33-40 > 40

4 6 4

IT Manager

Salesforce Administrator

Salesforce Architect

Salesforce Consultant

0 1 2 3 4 5 6 7 8 9

Hourly Titles

Hourly: 14 Responses

Salaried: 145 Responses

No; 49

Yes; 111

Company HQ in Colorado

Demographics

Boulder; 45

Downtown Denver; 39

Eastern Plains; 1Fort Collins; 9

Metro Denver; 12

Other; 1

Remote Employee/Work at

Home; 25

Tech Center; 27

Western Slope; 1Office Location


None <25% 25-50%0

20

40

60

80

100

120

140

160

12

138

10

Amount of Travel

Amount of Travel


Industry

Consulting/Services $142,333.33 Agriculture $130,500.00

Chemical/Pharmaceutical $130,000.00 Telecommunications $122,437.50

Marketing $121,069.00 High Tech $107,300.00

Mass Media $66,573.33 Energy $65,000.00

Animal Welfare $59,500.00 International Development $50,000.00

Ministry $50,000.00 Conservation $40,000.00

Top 5 Industries Lowest 5 Industries

Industry Percent of Total RespondentsComputer/Software 25%

Financial Services/Insurance 14%Healthcare 10%Education 9%

Telecommunications 8%

Top Industries Offering Bonuses


Data & Analytics

2016 Salesforce Denver User Group Salary Survey