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Prototype and Test
Design Thinking Action LabBy Leticia Britos Cavagnaro, Stanford University
Alumn: Ulises Elias
Problem Statements and IdeasPROBLEM STATEMENT: The pre-
graduate student of IT needs a way to figure out what he wants to do with
his career and job because he has not very clear what he wants to do or
thought about it
1. Create an online personal coaching system
This would be an online platform where experts and professional would
advise young students about career development and job search.
Entrepreneurs, employers, talent hunters would be involved in this
platform
2. Personal development courses and bootcamps
This is a retreat to help students decide what they want to do after college. This would be a one week
retreat to receive coaching, interact with experts, meet new people, work
in teams and development of self esteem
3. Attend networking events
This involves listing and attending networking events where the person can meet new people and valuable
contacts to find a job
Pretotype for idea 1: Create an online personal coaching
system
The experiment consisted on creating a landing page on a power point slide and show it to 5
people (college students about to graduate) and measure their reactions and retrieve feedback
Get coached in your career development
Try it Now!It’s free
Name
Sign me in
Career mentorship
We know it is hard to make choices when it comes to careers and life.Get advice and mentorship and take the best decisions in your life
Coach portfolio
Choose your coach based on ratings and expertise. We count with plenty all around the world
Results
• Lading page presented to 5 student about to graduate. 3 of them showed interested in signing in, since they mentioned to feel confused about what to do with her life after graduating.
• They expressed that talking to experienced people would provide them with orientation about their careers.
What worked What could be improved
The landing page as a teaser of what the platform could be in real life
Messages and sign in form
Graphics and content
Better strategy to approach the market
Continue running the experiment
Questions Ideas
Will they be willing to pay?
How much?
Will it have to be free and non profit?
Should I pay the coaches?
Continue with the project and increment the research
Customer development
Get a group of coaches willing to run the experiment
Reflection about pretotype 1
• Should I continue with this experiment I would:– Make a benchmarking with other similar platforms
and solutions– Improve the messages– Launch a real landing page (as a better teaser)– Apply extreme marketing to know if there is an
interesting market willing to pay
Pretotype for idea 2:
This is a retreat to help students decide what they want to do after college. This would be a one week retreat to receive
coaching, interact with experts, meet new people, work in teams and development
of self esteem
Retreat for career development
Enroll Now!
Name
Enroll me in
Career workshops
Learn from the best advisors and coaches about your career and what to do with it
Meet new contacts
Meet new people and interact with colleagues to make connections. You never know when opportunities might show up
Results
• A landing page was designed and presented to 4 students. Only one of them showed interest in participating in a retreat about career development
• The other mentioned that it might not work or not get what they needed.
What worked What could be improved
The landing page as a teaser of what the platform could be in real life
Graphics and content
Better strategy to approach the market
Continue running the experiment
Questions Ideas
Will they be willing to pay?
How much?
Will it have to be free and non profit?
Continue with the project and increment the research
Expand the research to other students
Reflection about pretotype 2
• An extension of the research still needs to be done, though most of the students showed not interest
• Organize a real retreat of a few hours to test it in real life
