Moving from impressions to engagement

  • Published on
    15-Jul-2015

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  • moving from impressions

    to engagement

    Nikos Moraitakis @moraitakis

    www.upstreamsystems.com

  • Im wasting half of my

    advertising budget. I

    just dont know which

    half.

    John Wanamaker

  • Ha! In mobile

    marketing we can

    measure everything

  • but are we measuring

    effectiveness or

    just results?

  • 127bn impressions

    5 trillion impressions

    1996 2011

    Est. volume of digital ad impressions worldwide

    Comscore Research

  • 750 interruptions per person per year

  • can they

    take more?

  • ~7% typical response rate

    1996 2011

    ~0.1%

    Est. average response rates to digital ads

    Comscore Research

    the market has given the answer: driving

    results by volume doesnt work

  • how much

    is too much?

  • the

    appetite

    exists

  • but

    limited

    tolerance

  • engagement

    is a finite resource

  • we must learn

    to talk less,

    more effectively

  • personal

    intimate

    synchronous

    direct

  • relevance

    permission

    timing

    eloquence

  • the solution

    WILL be

    technological

  • The solution will

    disrupt the marketing

    industry and mobile

    marketers are poised

    to be part of it

  • thanks tweet your comments & reactions

    @moraitakis

    @upstreamglobal

    #momoath

    www.upstreamsystems.com

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