moving from impressions

to engagement

Nikos Moraitakis @moraitakis

www.upstreamsystems.com

I’m wasting half of my

advertising budget. I

just don’t know which

half.

John Wanamaker

Ha! In mobile

marketing we can

measure everything

but are we measuring

effectiveness or

just results?

127bn impressions

5 trillion impressions

1996 2011

Est. volume of digital ad impressions worldwide

Comscore Research

750 interruptions per person per year

can they

take more?

~7% typical response rate

1996 2011

~0.1%

Est. average response rates to digital ads

Comscore Research

the market has given the answer: driving

results by volume doesn’t work

how much

is too much?

the

appetite

exists

but

limited

tolerance

engagement

is a finite resource

we must learn

to talk less,

more effectively

personal

intimate

synchronous

direct

relevance

permission

timing

eloquence

the solution

WILL be

technological

The solution will

disrupt the marketing

industry and mobile

marketers are poised

to be part of it

thanks tweet your comments & reactions

@moraitakis

@upstreamglobal

#momoath

www.upstreamsystems.com