Bournemouth Uni

Media Agency - Digital

Hello !

Name: Natasha Spencer-Warren

Company: Mindshare

Dept: Digital Exchange

Job Title: Account Director

Clients: Unilever

Passions: Digital Media, London, Socialising, Lying down, Formula 1 and being sensible (as you can see!)

Working in harmony with all agencies

Client

Client Leadership

The Exchange

Creative Agency

PR Agency

Experiential Agency

Media Owners

Skills needed for life in a media agency

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The Digital Revolution!

Digital Account Executive

Responsible for managing the campaign delivery and reporting

Dealing with issues with media owners e.g. getting compensation

Good knowledge of the digital media market and a broad understanding of the role of all the other digital channels, SEO, PPC, affiliates etc.

Digital Account Manager

Understand the client’s business, build a good relationship with that client and creative agencies

Working with AD, develop strong strategic digital planning skills with the ability to articulate clearly and with rationale of the role of digital

Ensure campaigns are implemented to plan and are managed successfully by the execs

Build strong knowledge/relationship with key media owners in order to seek out best opportunities

Digital Account Director

Advanced strategic planning skills and ability to formulate strong digital campaign proposals

Overall responsibility for digital campaigns throughout planning, buying and implementation to ensure delivery of what’s been agreed with clients

Management and development of the AM and AE on that account

Digital Business Director

Takes the lead for the digital thinking on accounts

Is an evangelist about digital media, inspiring and challenging all involved to think more digitally

Is a strong leader who inspires the team below them

Understands and has a vision for digital media’s future for clients and the agency

5 Tips for media success