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www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
Personal and Professional Search Engine Optimization
!Kolby Goodman
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�2
About Me
Joined
Spring 2008 Mu Sigma Chapter
San Diego State
Active
Vice President Professional Development
Leadership Training Coordinator
Alumni
VP ProDev For Alumni Chapter
Iota Tau Chapter Advisor
Professional
Career Coach Resumes | Interviews| LinkedIn | Networking
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
Today’s Workshop
How to Establish a Professional Online Presence
What is Search Engine Optimization? !
Why is it Important in Your Job Search? !
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�4
What is SEO?
Search Engine Optimization. What is it. How it works.
What Websites and Links Appear in
Matching Keywords
Links to Page with Keywords
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�5
Why is it Important?
Website
Career BuilderSurvey
Managers
2775Surveyed
Date
June2013
4844
2723
Google Facebook Twitter Other
% of Hiring Managers
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�6
What Can You Do?
Social Networks Selective Sharing !Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career.
Online Personal Profile The Personal URL !Use this to showcase your resume, social media accounts, and any multimedia projects you have.
Google Alerts Actively Keep Track of Yourself Online !Easily and automatically have Google look for what is being said about you and anything else online.
LinkedIn “The Professional Social Network” !Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
Personal URL
Google Juice: Exact Keyword Jump to Top of Results
Low Cost: $15/yr hover.com
Tools: No Coding Needed! Create your first impression
Vanity URL: YourName.com Easy to remember
Create a [email protected]
email address
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�8
What Can You Do?Take Action
Social Networks Selective Sharing !Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career.
Online Personal Profile The Personal URL !Use this to showcase your resume, social media accounts, and any multimedia projects you have.
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�9
Social Networks
Users Open Privacy Settings on FaceBook
Of Users Surveyed Said They Have Used Twitter for Job Searching
25% 34%
Who Can See Your Posts De-Tag Photos How People Can Find You Will Your Profile Show Up in Search
Profi le as Onl ine Biz Card Follow People and Companies DM Interesting People Share Interesting Content
Sweet roll cotton candy chocolate bar ice.
42%
Posts Are Pr ivate Follow People and Companies Message Interesting People Share Interesting Content
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�10
What Can You Do?Take Action
Social Networks Selective Sharing !Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career.
LinkedIn “The Professional Social Network” !Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�11
7%of LinkedIn Users
are 18-24
277m
Global LinkedIn Users 93%
of Hiring Manages Use LinkedIn To Find Tallent
60%of Employers Have Hired a Candidate Through LinkedIn
2Seconds a New User
Joins LinkedIn
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�13
Professional Profile Control Your Message
!Highlight Past Experiences,
Skill Sets,
Best Foot Forward Headshot
!Make a Good First Impression
Before You Even Meet
InMail Get In Contact
!Message People,
Let People Message You
Recommendations !!
No Need For “References Available Upon Request”
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�14
What Can You Do?Take Action
Google Alerts Actively Keep Track of Yourself Online !Easily and automatically have Google look for what is being said about you and anything else online.
LinkedIn “The Professional Social Network” !Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
Google Alerts
Daily, Weekly, or Real Time
google.com/alerts
Monitor the Internet
Your Name, Companies, Industries
thejobhuntr.comusd.kolby. in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]�16
What Can You Do?Take Action
Social Networks Selective Sharing !Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career.
Online Personal Profile The Personal URL !Use this to showcase your resume, social media accounts, and any multimedia projects you have.
Google Alerts Actively Keep Track of Yourself Online !Easily and automatically have Google look for what is being said about you and anything else online.
LinkedIn “The Professional Social Network” !Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
QUESTIONS &
ANSWERS
!
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
TheJobHuntr.com Kolby.in
USD.Kolby.in [email protected]
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
THANK
YOU
!
For your attention!
www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-
ije.comusd.kolby. [email protected]
Personal and Professional Search Engine Optimization
!Kolby Goodman
