Embed Size (px)
DESCRIPTION
A step by step description of what Google looks for in ranking your website and how to use this information in all of your marketing.
Citation preview
1
Success Secret #1
David LevesqueDec. 2011
www.WordofMobile.com
2
Build Trust
3
They give customers what they ask for,
which BUILDS TRUST!
TV, Radio, & Print Advertising
1% Relevant4
1. Search
2. Disp
lay
3. Con
vers
ion
Google Keyword Advertising
Is this the best we can do?5
Online Content Marketing
30%-90% Relevant6
Avatar?
1. Women2. 35-65 years old3. Within 50 miles of Saratoga Springs4. Health, Nutrition, Fitness
7
1. City
2. Reach
3. Interests
4. Reach
8
Google Marketing = SEO
1. Library of what customers want2. 7 Billion “wants” per month3. $4 Billion profit each year4. Free to most of its customers
Word of Mobile ...word gets around!9
Google’s Trust Structure
1. Keywords2. Title3. Description4. Content
Word of Mobile ...word gets around!10
Google Keyword Tool
1. Keyword What do customers want?
11
3. Title
5. URL
4. Description
12
1. Keywords
6.Ads2.Supply
Word of Mobile ...word gets around!
2. Title1. URL
3. Content
13
Website Anatomy
Website Structure
14
“Right-click, choose view source”
www.dancintime.comDashboard Jan 6, 2011 - Jun 5, 2011
Comparing to: Site
0
30
60
0
30
60
Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2
Visits
Site Usage
3,402 Visits
9,538 Pageviews
2.80 Pages/Visit
58.82% Bounce Rate
00:02:09 Avg. Time on Site
76.98% % New Visits
Visitors Overview
0
25
50
0
25
50
Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2
Visitors
Visitors2,666
Traffic Sources Overview
Search Engines1,646.00 (48.38%)
Direct Traffic956.00 (28.10%)
Referring Sites800.00 (23.52%)
Map Overlay
Visits1 2,893
Content Overview
Pages Pageviews % Pageviews
/index_albany_wedding_dj.html 1,475 15.46%
/albany_wedding_dance_lesso 722 7.57%
/dance-classes-saratoga.html 683 7.16%
/albanyDJ_Father_Daughter_D 521 5.46%
/ 508 5.33%
1 Google Analytics
1.New
3. Search
2. Visitors
Google Analytics
15
Home Play
BINGO!
Keywords
16
Sales Funnel
17
Conversion RateLocation Views Conversion Rate
Search 1,646
Home Page 918
Contact Us Page 326 35%
Sales 50 15%
18
Google Likes Structure
Word of Mobile ...word gets around!4
Popular Pages
19
The Magic
Begins Here!
Keywords on YouTube
4. Views
2. Title
3. Description
1. Keywords
20
4. 5.4 million
1. Title
2. Views
3. Website
21
Google, YouTube, Facebook, Twitter
TV, Print, PR, Viral Videos, Free Content
Website, email, phone, video, sample
Sale
Email, Facebook, Twitter, Txt Msg, Face to Face
Customer Funnel
22
Aaahh....Deep Breath
Word of Mobile ...word gets around!23
Option 1. $295 SEO Research1. Review current search engine status: keywords, links, structure2. Review of three competitors3. Recommend three focused keywords
Option 2. $795 Implementation1. Option 12. Add SEO Research to your website3.Teach you how to adjust current content to improve SEO
BONUS: Build Your Online Bridge 4 Week Teleclass: Google, Facebook, YouTube, & Twitter
Your Next Step...
24
518-320-2613
www.WordofMobile.com
Questions?
Word of Mobile ...word gets around!
