Go Brand Yourself!

  • View
    75

  • Download
    0

Embed Size (px)

Text of Go Brand Yourself!

  • Go Brand Yourself!Leaving your mark on the internet, and beyond.

    Patrick Haney UX Designer at Hanerino

    notasausage

    http://hanerino.comhttp://twitter.com/notasausage

  • Hi, Im Patrick Haney.Im also not a sausage.

  • Thats my personal brand.Whats yours?

  • Find your brandCreate something thats you, or let it find you.

    STEP 1

  • patrickhaney.comHow did I ever

    get a job as a designer?

    http://patrickhaney.com

  • Own your brandMake it yours and let the world know what you're about.

    STEP 2

  • Photo by Steve Caruso: https://flic.kr/p/R3bFn

    https://flic.kr/p/R3bFn

  • Help people find you Register your full name as a

    domain

    Create social media profiles with your brand or your name

    Google yourself and influence the results

  • Patrick Han

    ey is not a sa

    usage.

    Hes a designer

    who codes,

    an educated lea

    der &

    successful spea

    ker, and an

    active member

    of his local

    design commu

    nity.

    Patrick is curre

    ntly a board

    member of the

    AIGA

    Upstate New

    York chapt

    er,

    and previously

    of the

    Boston chapter

    .

    portfolio.p

    atrickhane

    y.com

    More portfolio

    work available

    upon request.

    Patrick Han

    ey

    Rochester, N

    Y

    patrick@ha

    nerino.com

    patrickhan

    ey.com

    linkedin.com

    /in/patrick

    haney

    lanyrd.com

    /notasausa

    ge

    Professional re

    ferences

    available upon

    request.

    UX Designer

    & Front-En

    d Develope

    r

    Hanerino i

    n Rocheste

    r, NY

    March 2009 - P

    resent

    Experienced de

    signer with stro

    ng coding skills

    and one-half o

    f a two-person

    design studio

    Designing & bu

    ilding experien

    ces for client w

    ebsites and app

    lications CMS

    setup and

    custom develo

    pment work R

    esearching and

    implementing r

    esponsive web

    design

    best practices

    Experience

    Designer

    Partners +

    Napier in R

    ochester, N

    Y

    December 201

    5 - November

    2016

    Part of a small

    UX and front-e

    nd developmen

    t team at an inte

    grated agency

    Working

    directly with cl

    ients like BMW

    & MINI Financ

    ial Services, Me

    derma, and De

    lta Private Jets

    Designing, buil

    ding and testin

    g HTML emails

    and landing pa

    ge experiences

    Adjunct Inst

    ructor

    The Center

    for Digital

    Arts in Wa

    ltham, MA

    November 200

    9 - April 2014

    Part time instru

    ctor in the Gra

    phic and Web

    Design/Web De

    velopment pro

    grams at CDIA

    Teaching modu

    les on CSS, XHT

    ML, JavaScript, P

    HP and more t

    o small class si

    zes Assisting

    with the devel

    opment and im

    provement of m

    odules within t

    he program

    Lead Designe

    r

    Litmus in C

    ambridge,

    MA

    October 2011 -

    April 2012

    Design and cod

    e for Litmus we

    b application, in

    cluding rework

    of old features

    and creation of

    new features L

    ayout and cont

    ent work for ne

    w marketing si

    te pages Appl

    ication of user

    metrics to reali

    gn site and app

    design elemen

    ts

    User Interfa

    ce Designer

    Harvard Un

    iversity in C

    ambridge,

    MA

    November 200

    5 - March 2010

    Lead designer f

    or iSites, a con

    tent/course ma

    nagement syste

    m for Harvard w

    ith a robust

    customization

    engine Impro

    ved usability &

    accessibility of

    iSites with stan

    dards-based

    HTML and CSS

    Created new i

    Sites themes fo

    r schools and d

    epartments to

    use

    Web Develop

    er

    RIT Librari

    es in Roch

    ester, NY

    November 200

    3 - November

    2005

    Actively mainta

    ined and impro

    ved websites a

    t RIT Libraries

    Designed and

    built the Art on

    Campus (arton

    campus.rit.edu)

    and Whats in

    a Name? (whats

    inaname.rit.edu

    ) websites

    Created materi

    als and taught q

    uarterly semina

    rs open to stud

    ents, faculty an

    d staff

    Prior experienc

    e also includes

    employment w

    ith Element K

    , NetSetGo, Eas

    tman Koda

    k and

    Xerox. Previo

    us clients inclu

    de BMW & MI

    NI Financia

    l Services, Me

    derma, The F

    ood

    Network and

    Delta Private

    Jets.

    Make sure its not only easy to read, but easy to scan.

    Allow your brand, and your personality, to show

    Keep it to a single page

    Letterhead

    Have a cover letter ready

  • Your portfolioMake the time

    to put your work online

    http://dribbble.com/notasausage

  • cmdspace.com

    http://cmdspace.com

  • Refine your brandOnce they find you, make them like you.

    STEP 3

  • http://bit.ly/youronlinerep

    of employers have rejected a job candidate because of information they found out about them online

    70%

    http://bit.ly/youronlinerep

  • http://bit.ly/youronlinerep

    of employers say that a positive online reputation influences

    their hiring decisions

    85%

    http://bit.ly/youronlinerep

  • Create contentaround your subject matter

  • Make lasting connectionsMeet them, greet them, and make them remember you.

    STEP 4

  • Leave your comfort zoneExpand your network, and

    your knowledge.

  • Thank you.patrick@hanerino.com

    notasausage

    mailto:patrick@hanerino.comhttp://twitter.com/notasausagemailto:patrick@hanerino.com?subject=Personal%20Branding%20presentation