Go Blog Yourself!

Writing Your Blog Posts with Pen in Hand and

SEO In Mind

Stoney deGeyter@StoneyD

Target Audience

Areas of Interest

Needs to be Met

Business

Students

Hobbyists

Education

Information

Ideas

Strategy

Direction

Community

Know who’s looking

Specific Desires

ImmediateConcerns

Broad Topics

Know what they want to see

Have a good pick-up line

Compelling content

Speak the language

Scannable

Bullet Points

Bolds and italics

Reveal the good stuff

Be easy on the eyes

Keep them interested

Inform

How to… Ways to… Ideas for… News about… Recent events?

Ask QuestionsWho? What? How? When? Where? Why?

Appeal To NeedsExpose Need State Solution Provide Benefits

Grab Attention

Give them more than they came for

No stuffing Need, Value, Desire

Do it right and do it again

Proof and rewrite Integrate keywords

Thank You!PolePositionMarketing.com