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Brand the Beep out of Yourself by Kathy Ennis. Presentation at Raising the Bar II.
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creating congruency : building credibility
brand the out of yourself
developing your personal brand for business growth
creating congruency : building credibility
what is a brand?
creating congruency : building credibility
definition
a brand is a collection of thoughts and feelings that customers have about a particular product or service
creating congruency : building credibility
why branding is important recognition differentiation loyalty relevance focus
creating congruency : building credibility
exercise
creating congruency : building credibility
people trust what they see before they trust what they hear, touch, feel, taste – sensation transference
louis cheskin
people give an assessment of something they might buy … without realising it they transfer sensations or impressions that they have about the packaging
of the product to the product itself … most of us don’t make a distinction – on an unconscious level – between the package and the product. The product
is the package and the product combinedextract from blink, malcolm gladwell, 2005
creating congruency : building credibility
visual literacy tv advertising growth of printed materials the media the internet within three seconds of seeing a person
for the first time we have decided their:• social status, politics, education, religion, sexuality,
friendliness / approachability, aptitude
creating congruency : building credibility
personal branding
is about focussing attention on how you want to be perceived by your target market
creating congruency : building credibility
CongruencyBuilds
Credibility
creating congruency : building credibility
what is congruency? The envision 4 Vs Principle• values• visuals• vocals• verbals
creating congruency : building credibility
exercise
creating congruency : building credibility
consistency
all interactions need to reflect your personal brand identity
creating congruency : building credibility
the ‘ronseal’ effect!
creating congruency : building credibility
Kathy EnnisEnvision Training020 8926 0331
W: www.eimtraining.co.uk
T: @kathyennis
