Careers in Marketing

Welcome to the Evisors Webinar

Visit us online at www.evisors.com

Careers in Marketingfeaturing

Nicholas de Wolff

Hosted by: Career Advisors on Demand..com/webinars

http://www.evisors.com/webinars/webinar/60



Careers in Marketing

I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A





About Nicholas

• Founder of Nicholas de Wolff & Associates, a strategic consultancy

• Previous roles include:– Chief Marketing Officer at Thomson/Technicolor– Vice President and Chief Strategist at Dream Theater

Inc.

• 20+ years of experience across the marketing industry






I. About Nicholas

II.Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A





Overview of the Industry

• Is Marketing an industry?• Perception, reality, and potential• The current paradigm shift






I. About NicholasII. Overview of the Industry

III.How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A





How to Research the Industry

• Events• LinkedIn• Google Alerts• Quora• Facebook• Crunch Base• Sector publications• Non-sector success stories






I. About NicholasII. Overview of the IndustryIII. How to Research the Industry

IV.Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A

Hosted by:See the rest at evisors.com/webinars/webinar/7



Attributes of a Good Marketer

• Foresight• Independence• Self-everything• Hindsight• Awareness• Narrative• Discernment• Confidence• Humility• Intelligence• Passion• Sense of Humor





I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good Marketer

V. What are Firms Looking For?VI. What to Expect in the InterviewVII.Q&A




What are Firms Looking For?

• Answers to questions they have not yet formulated• Increased revenues• More clients/customers• Stronger visibility• Increased market share• Security• Comfort• Growth potential





I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?

VI.What to Expect in the InterviewVII.Q&A




What to Expect in the Interview

• Identity Challenge• Judgment• Questions• Opportunities• Frustration• Disconnection





I. About NicholasII. Overview of the IndustryIII. How to Research the IndustryIV. Attributes of a Good MarketerV. What are Firms Looking For?VI. What to Expect in the Interview

VII.Q&A




Q&A




Questions & Answers

Question 1:

What are the tips/tricks in positioning yourself to companies as an international student?

Hosted by:See the answer at evisors.com/webinars/webinar/7



Questions & Answers

Question 2:

Have the qualities of a marketer changed or are they the same compared to 10 years ago?




Questions & Answers

Question 3:

What should I focus on within college if I want to make myself more attractive for a marketing role?




Questions & Answers

Question 4:

Looking at your career over the past 20 years, what has interested you the most in pursuing a career in marketing?




Thanks for Joining!

Book your session with Nicholas at www.evisors.com/expert/788


http://www.evisors.com/expert/788

