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Getting Started in Multicultural Marketing:
Careers, Resources and Everything you Need to Know
or Where to Find it or Who to Ask
Presented by Lisa Skriloff, PresidentMulticultural Marketing Resources, Inc.
Agenda
• Careers in Multicultural Marketing
• Organizations, Conferences and Associations
• Resources
• Publications
• Research Resources
• Social Media
Careers at:
Ad Agencies
Corporations
Public Relations
Media
Top Asian American Ad Agencies
AHAA Members
ANA Multicultural Marketing & Diversity Committee
National Black Public Relations Society, Inc.
HPRA NY and LA
Organizations
• AdColor
• 4A’s MAIP
• AAF MPMS
• The Advertising Club of New York
AdColor
4A’s MAIP
AAF MPMS
Most Promising 2016 Class AnnouncedAmerican Advertising Federation Announces 2016 Most Promising Multicultural Students
Fifty top-performing college seniors selected by advertising industry executives to participate in the upcoming Most Promising Multicultural Students Program (MPMS)Washington, DC (November 3, 2015)—Designed to promote diversity and inclusion within the advertising and marketing-related industries, the first class of Most Promising Students participated in the program in 1997. Since then, over 800 students have been a part of MPMS and many have advanced to hold mid to upper management positions within the industry.
On Thursday, October 29, nine advertising industry professionals representing agencies, media and clients gathered at the American Advertising Federation headquarters to select the 20th class of Most Promising Multicultural Students, adding another 50 outstanding individuals to this impressive pool of talent. The 2016 judges represented DigitasLBi, ESPN, General Mills, GSD&M, Lapiz, Omnicom Media Group, Omnicom Group, Razorfish and Wieden+Kennedy.
Students from AAF’s college chapter network were selected through a vetted application process that included essays, letters of recommendation, resumé and specific academic requirements.
2016 Most Promising Multicultural Students ClassTaylor MooreMeghana MurthyBenjamin NgJane NgoKim NguyenJordan Orman-WeissRodolfo OtamendiDimon PaigeJon ParkJuan PinonAshlea RamirezJuan RamosAlexandra RichJermaine RichardsDaglys Riva-MartinezStephen RiveraYolanda SaeternAnna SafrenCatherine SamaristaRachel ShearerJoshua SheetzCarter SmalleyJonel TurnerAya WatanabeOlivia Wilson
Asia AdonaCristina ArcayWipaporn ArwatchanakarnBenigno BacoloresEliezer BlunesChelsea CeasorYi-Chin ChangKendal CokerTien DangNikki DavisCiara DixonCheryl RauxAnjanee FergusonJasmin GarciaNicole GodreauLaura GonzalezRonald HendricksSimone JacksonAsharae JonesLidia JuarezCameron KirkseyPaulina LiangIsabelle LooseMarissa LopezDaniel Luong
Most Promising 2016 Class Announced
With an average GPA of 3.6, this accomplished group of undergraduate seniors represents 21 states and 35 different schools across the country including Hawaii, Washington and Texas.
MPMS is a four-day industry immersion that includes professional development workshops, agency visits and a recruiter’s expo. Leading agencies and companies have utilized the MPMS program year over year as a recruitment tool including Deutsch, General Mills, Leo Burnett, McCann Worldgroup, Omnicom Group, Publicis Groupe and Starcom Mediavest Group, among several others. In 2015, 55% of this sought-after group of young professionals was offered a full time position or internship during or soon after the conclusion of the program. Most Promising students represent the top of their class and have passionately demonstrated their future success in this industry through internships, leadership activities, community service, innovation and creativity.
"MPMS has proven itself to be an exemplary program helping to fuel the continued diversification of our industry. Many MPMS alumni have gone on to become the budding leaders and trendsetters within the advertising business. 2016 will mark the program’s 20th class and the caliber of excellence is once again higher than it has ever been."
-Lori Hawthrone, Head of Talent Acquisition, Razorfish; 2016 MPMS Judge
For over two decades, AAF has offered a myriad of programming that promotes and advances multiculturalism within the advertising industry including the Mosaic Awards, Mosaic Career Fairs and AdCamps.
For more information about the AAF’s diversity programs including the Most Promising Multicultural Students Program, please visit the AAF website here or contact Kai Jones at [email protected]
About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the "Unifying Voice for Advertising." The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org. For the latest news and updates, connect with us on Facebook and follow us on Twitter.
The Advertising Club of New York i’mPART
How to Participate
1)Visit https://makesnaps.com/imPARTofDIVERSITYto create an image that you can use to update your Facebook, LinkedIn, Twitter and/or Instagram profile pictures with a simple overlay. Upload or take a photo with your computer/mobile device, apply the overlay, save, and then upload to your social profiles.
2) Post/Tweet/Share why diversity is important to you and use the #imPARTofDIVERSITY hashtag. Please include the website link so that other people can make their own pictures! A sample tweet you can use is:
-"I'm standing w/ @adclubny for diversity. Join the #imPARTofDIVERSITY movement https://makesnaps.com/imPARTofDIVERSITY"
Conferences
• AdColor
• AHAA Conference
• 3AF Conference
• Multicultural Health Marketing
• Annual NAMIC Conference
• ANA Multicultural Marketing & Diversity Conference
• Multicultural Retail 360
• Hispanicize
• Geoscape
• Advertising Women of New York Multicultural Mix & Mingle
AdColor
AHAA Conference
3AF Conference
Multicultural Health Marketing
Annual NAMIC Conference
ANA Multicultural Marketing & Diversity Conference
Multicultural Retail 360
Hispanicize
Geoscape
Advertising Women of New York Multicultural Mix & Mingle
Advertising Women of New York 59th Annual Advertising Career Conference
Recommended Multicultural & Diversity Conferences & Events
Resources
• Publications
• Research Resources• Associations
• MMR’s newsletter, Multicultural Marketing News
• Books• Recommended Multicultural & Diversity Conferences & Events
• MMR’s LinkedIn Group, Multicultural Marketing Experts• Twitter
Publications
Diversity:
•DiversityInc www.diversityinc.com
Hispanic Marketing:
•HispanicAd.com www.hispanicad.com
•Hispanic Market Works www.hispanicmarketworks.org
African American Marketing:
•Target Market News www.targetmarketnews.com
Research Resources
• US Census Bureau www.census.gov
• The University of Georgia, Terry College of Business, Selig Center for Economic Growth www.selig.uga.edu
• Pew Hispanic Center - http://pewhispanic.org
• The Center for Hispanic Marketing Communication at Florida State University http://hmc.comm.fsu.edu
• AHAA http://www.ahaa.org/Market-Research
The University of Georgia, Terry College of Business, Selig Center for Economic Growth www.selig.uga.edu
The Center for Hispanic Marketing Communication at Florida State University http://hmc.comm.fsu.edu
MMR’s newsletter, Multicultural Marketing News
Subscribe to MMRNews http://multicultural.com/mail_list_sign_up
Books
• “2012 Multicultural Economy,” Selig Center for Economic Growth, Terry College of Business, The University of Georgia, http://www.terry.uga.edu/selig/publications/multicultural_economy.html
• “American Skin: Pop Culture, Big Business, and the End of White America,” Leon E. Wynter • “Black Still Matters in Marketing” Pepper Mill • “Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers,” Robert Witeck and Wesley Combs,
www.lambdarising.com/NASApp/store/Product?s=showproduct&isbn=1419505203• “Communicating With the Multicultural Consumer: Theoretical & Practical Perspectives,” Barbara Mueller• “Hispanic Marketing: Connecting with the New Latino Consumer,” Felipe and Betty Ann Korzenny• “Hispanic Marketing in the Heartland: A Hands-on Guide,” Laura Sonderup• “Latino Boom,” Chiqui Cartagena, www.latinoboom.com/bio.php• “Latino Link – Building Brands Online with Hispanic Communities and Content,” Joe Kutchera• “Making a Fortune: Learning from the Asian Phenomenon,” Spinder Dhaliwal• “Many Cultures, One Market, A Guide to Understanding Opportunities in the Asia Pacific American Market,” Robert Kumaki, Jack Morgan, PhD• “Marketing & Consumer Identity in Multicultural America,” Dr. Marye C. Tharp• “Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative,” Teresa Soto, www.aboutmarketingsolutions.com• “Multi-Europe: Marketing in the New Multi-Ethnic and Multi-Cultural Europe,” Rene Romer • “Multicultural Intelligence,” David Morse, New American Dimensions• “Selling to Latinos: Building a Bridge to Understanding,” Andrew Erlich, Ph.D., www.etcethnic.com• “The 85% Niche: The Power of Women of All Colors-Latina, Black, and Asian,” Miriam Muley • “ The Buying Power of Black America 2007,” Target Market News www.targetmarketnews.com/publications.htm• “The Little Black Book of Success – Laws of Leadership for Black Women,” Elaine Meryl Brown, Marsha Haygood, and Rhonda Joy McLean• “The Whole Enchilada,” Juan Faura • “What’s Black About It?,” Pepper Miller and Herb Kemp• “Win! The Hispanic Market,” Isabel Valdes, www.isabelvaldes.com
Books
MMR’s LinkedIn Group, Multicultural Marketing Experts
MMR’s Twitter @Multicultural50
LinkedIn Groups
Association of National Advertisers LinkedIn Group
THANK YOU!Lisa Skriloff, President | [email protected]
Dominika Peszko, Digital Marketing Manager | [email protected]
Stephania Pelegrin, PR, Marketing, WBENC support | [email protected]
Multicultural Marketing Resources, Inc.
150 West 28th Street, Suite 1501 | New York, NY 10001 |212-242-3351
www.multicultural.com
Multicultural Marketing Experts - www.linkedin.com/groups?mostPopular=&gid=143673
Multicultural Marketing Resources, Inc. - https://www.facebook.com/multiculturalmarketingresources
Multicultural50 - http://twitter.com/#!/Multicultural50
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