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Facebook is NOT everythingAre YOU one of THOSE…?What does it take to MAKE IT in Social Media and Communications?
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©2011 Dow Jones & Company
Are you ready for YOUR future?Trends in the communications industry
• Facebook is NOT everything
• Are YOU one of THOSE…?
• What does it take to MAKE IT in Social Media and Communications?Lars Voedisch
Managing Media Consultant, APAC
Dow Jones and Company
@larsv
©2011 Dow Jones & Company
The world we live in…
©2011 Dow Jones & Company
Top Internet Markets – 46% of Users in 5 Countries –China, USA, Brazil, India, Russia
Source: Ten Questions Internet Execs Should Ask & Answer – Morgan Stanley; Comscore
©2011 Dow Jones & Company
The Facebook Curtain: Missing links to China, Brazil, Russia, …
Source: Visualizing Friendships - Facebook
©2011 Dow Jones & Company
Are YOU one of them? Customers are very demanding!
[Brands] have to surprise me, not only meet my needs, but anticipate my needs. By using social media exclusively, I think the company has to
answer me whenever I have a question, enlighten me whenever I complain,and thank me whenever I compliment them.
Source: The Language of Love in Social Media - Firefly Millward Brown
©2011 Dow Jones & Company
What does it take to make it in Social Media?
Education: Understand Communications & Marketing First!
Success:
Be multi-disciplinary and ready to take calculated risks
Source: Background of the Corporate Social Strategist – Altimeter/Jeremiah Owyang
©2011 Dow Jones & Company
Future-Proofing Public Relations
7
Critical Analytical Skills
No Analytical Skills
Strategic Business
OrientationVanity
Publishing
Gamblers Winners
Ostriches Bluffers
©2011 Dow Jones & Company
Getting a job is a two-way agreement…
8
Your task: Choose your employer wisely!
©2011 Dow Jones & Company
Questions?
Lars Voedisch
Managing Media Consultant, APAC
Dow Jones and Company
@larsv
Thank you.
@larsv
