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Social Media Marketing:You’re Doing It Right!
YouTube & Email Marketingto promote your brand
www.feather-stone.com
Today, you will learn:
• Why video is a POWERful marketing tool• Best practices for YouTube• What email marketing is and why you should use it• How you can use it to deliver your message
What is YouTube?
• Video Sharing• #2 Search Engine• 100+ Million Videos Watched Daily
Best Practices
Objective
Audience
Content
Make It Social
Share
Solicit Feedback
Call to Action
Be Yourself
Make it Useful
How To Upload
Record
Upload
Edit
Thumbnail
Settings
Annotations
Tags
YouTube Resources
• 15 Nifty YouTube Tips & Tricks• YouTube Playbook • Camtasia
What is Email Marketing?
Using an accumulated list of email addresses to broadcast a messageen masse.
• Highly targeted• Measurable• Cost effective• Measurable
(individual)
What Applications Are Available• Constant Contact• iContact• Aweber
• Compare pricing• Compare features• Does it do more than email?• Will you use it for more than just email?• How’s their tech support? • Do they offer training?
Best Practices
• What is your objective?• Who is your target
audience?• What content will you
use?• How will you measure?
K I S S
The Road to Success
Simple Subject Lines
Personalize
Don’t Oversell
Design for Preview
Panes
Get to the Point
Social Media Strategy Conclusion
PersistentActionVictory
Thank you…
Come up and see me some time…June 1, 2012 - 9:30am-4:00pm
Middleburg Heights, OhioASTA Mid-America Chapter
Passport to Profit: Social Media Marketing for the Travel Industry
November 13, 2012Akron, Ohio
SMEI Akron ChapterSocial Media Marketing: You’re Doing it Right
July 11, 2012 Twinsburg, Ohio
S.S.A.M.A. of Summit CountyLinkedIn for Sales Professionals
September - November 2012 Cuyahoga County Public Libraries
19 dates coming to a branch near you!
www.feather-stone.comfor more details
October 23 & 30, 2012 Lakewood Library
Social Media Two Part Series
Where To Find Me…• www.feather-stone.com• [email protected]• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone
@featherandstone@pavpower
• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic
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