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WHY YOUR INDIAN BRANDS NEED TO BE ON YOUTUBE

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YOUTUBE INFLUENCERS: THE NEW CELEBRITIES

To reach Indian millennials…..

You need to be where they are

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YOUTUBE INFLUENCERS ARE THE “NEW CELEBRITIES”……

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….POISED TO BECOME STELLAR BRAND ADVOCATES,

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HAVING CAPTURED THE IMAGINATION OF THE INDIAN YOUTH

INFLUENCER MARKETING IS HOT AT THE MOMENT…..

o Native content and influencer marketing are the Zeitgeist for Marketers in 2015

o It has become one of the only ways to create meaningful connections will Millennials.

o YouTube is at the very heart of this

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Jamal EdwardsEntrepreneur

YouTuber Kanan Gill shot to fame with highly entertaining “Pretentious Movie Reviews”. In this video, Close Up dared him to “make a bold move” and he did so by serenading street goers.

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AND, IS INCREDIBLY POWERFUL FOR BRANDS

o Generate two way conversations

o Native Content

o Meaningful Engagement

o Authentic Production

o Guaranteed SuccessYouTuber Geeky Ranjit has earned massive credibility with his audience as an authority on tech products.

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WHAT WOULD YOU NEED?

LEGAL

AUDIENCEDEVELOPMENT

TRUEVIEW BUYING

PRODUCTION

PRESENCE IN12 MARKETS

SOCIAL AMPLIFICATION

CHANNELMANAGEMENT

RESEARCH

POST CAMPAIGN ANALYSIS

IDEATION

GLOBAL CASESTUDIES

SOCIAL LISTENING

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YOUTUBE+

• “By creating fantastic content and spending zero time on audience development, you are certain that you will not

succeed on YouTube”

• Robert Kyncl, Vice president at Google and Global Head of Content at YouTube

ANNEXURE: THE ONLINE VIDEO INDUSTRY IN INDIA

55% Indians watch video everyday…..

If you create it, they will watch

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INDIA IS THE NO.1 MARKET IN THE WORLD FOR USER ADDITIONS ONLINE

Source: Mary Meekers Internet Trends 2015

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VIDEO ADVERTISING IS A HIGH GROWTH AND VALUABLE MARKET

Source: Afaqs

Source: India on Internet 2015

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ADDING VIDEO TO YOUR DIGITAL MARKETING MIX

o According to Invodo, 65% of viewers watch more than three-quarters of a video

o According to a report by Demand Metrics, 70% of marketing professionals report that video converts better than any other medium online

o As stated recently in The Guardian, 'Video promises to be the great unifier', with its 'ability to be distributed in a targeted way across most major digital and social media channels, delivering believable return on investments in the process'. 

o IAB recommends shifting 15% of the TV only budgets to Online Video. The shifting leads to 4% increase in reach for the same spend

Source: IAB