Upload
anne-adrian
View
1.372
Download
0
Tags:
Embed Size (px)
DESCRIPTION
This presentation was created as part of the ACE 08 Conference for Extension Communicators.
Citation preview
Working Differently:Blogging for
Education and Marketing
June 12, 2008
What are we about?What are our goals?What is our mission?
What is our most important resource?
If you have any, what are your objections to our professionals are
blogging?
We have to keep up.
www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Keep clients informed
www.flickr.com/photos/sharman/865719808//
We share information, knowledge, resources, solutions, and expertise.
www.flickr.com/photos/rambleon/2449976867/
We work with others.
www.flickr.com/photos/jerobins/707118324/
We stay connected withcolleagues faculty
industry
clientele.
www.flickr.com/photos/richardaustin/2085854939/
www.flickr.com/photos/ginable/325235488/
We converse.
We build professional relationships.
We develop our professional reputations.
www.flickr.com/photos/bruno/698615823/
We influence. www.flickr.com/photos/briansolis/1411905457/
What is a blog?
a web log is a website, maintained with regular entries of commentary…
taken from http://en.wikipedia.org/wiki/Blog
Blogging is about sharingWork Information
Knowledge ExperiencesInterests Opinions
Also, a blog…
combines text, images, and links to other blogs, web pages, and other media. …comments in an interactive format is an important part of many blogs. http://en.wikipedia.org/wiki/Blog
Rohit Bhargava lists 25 kinds of blog posts
www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
Why should we blog?Internet behavior is changing.
The mindset is more of a “come to me” world.
http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm
71% of adults use the internet at least occasionally from any location.
www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf
Internet users (17+) consider these as important sources of information (%)
Sources for information used (%)
Individuals decide how they want information.
Individuals depend on their communities for information.
Membership in online communities has more than doubled in the last3 years.
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
54% log into their community
at leastonce a
day.
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
http://www.flickr.com/photos/thomashawk/2386257462/
Extension professionals & blogger characteristics
Personality
Passion
Point
Perseverancehttp://blog.aafromaa.com/2007/08/extension-professionals-and-their.html
Online Community Principles
Connectingwww.flickr.com/photos/fortphoto/1321162593/
Marketing
Transparency is key.
Focus on the connections and relationships.
Don’t focus on the social media tools themselves. http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral
Garden Photo: http://www.flickr.com/photos/ihtatho/627226315/
Think of social media as a communication tool, not as a marketing tool Mack Collier of The Viral Garden
http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html
… the businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers.
Social media is not a new set of channels to push marketing messages through.
http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html
Mack Collier of The Viral Garden
//blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html
//www.conversationagent.com/2008/05/13-13-13---web.html
Are you overwhelmed?
www.flickr.com/photos/violator3/19396819/
Use a feed readerRSS & Atom feeds
Google Reader
Bloglines
iGoogle
Pageflakes
1
ConverseComment on blogs—this is your introduction to blogging.
2 ww
w.f
lickr
.com
/pho
tos/
boot
bear
wdc
/201
0956
6/
MicroblogTwitter
Jaiku
Plurk
3
Use a “start page”
Google Reader
PageFlakes
iGoogle
4
www.flickr.com/photos/8250751@N06/2410567391/
Bold items are new & unread.
ResourcesHow to use a news reader blog.aafromaa.com/2007/05/how-to-use-news-reader.html
Extension in Web 2.0 http://tinyurl.com/6rkc3w
News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related
The Machine is Us/ing Usyoutube.com/watch?v=NLlGopyXT_g&feature=related
Beginners’ blogging tips
Getting started in conversations
Tips from a new blogger
Make mine chunky
Writing for the web
Extension professionals and their passion
Blogging: Stepping into the learning process
Blogging: Build your professional reputation
Blogging isn’t the only social media we should be doing.
Resource Wiki tinyurl.com/5u9dcb
VideosTwitter in Plain Englishyoutube.com/watch?v=ddO9idmax0o
Wikis in Plain Englishyoutube.com/watch?v=-dnL00TdmLY
and searching forAnne Adrian or aafromaa.
Find me by using
Twitter: aafromaa
del.icio.us: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
blog.aafromaa.com
Or you can find me and “friend” me in these places.