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Blogging for Apartments: What’s Working Now?
Holli Beckman // Apartminty // @apartminty Mike Whaling // 30 Lines // @30lines
#AptBlogs
Is having a property blog still worth it today?
@30lines // @apartminty // #AptBlogs
Blog for SEO!
@30lines // @apartminty // #AptBlogs
We’ve alway heard…
You’ve been sold.
@30lines // @apartminty // #AptBlogs
If you’re going to do SEO… DO SEO.
@30lines // @apartminty // #AptBlogs
Blogs *can* show you’re a neighborhood authority
@30lines // @apartminty // #AptBlogs
But if you’re only blogging for SEO, you’re missing out.
@30lines // @apartminty // #AptBlogs
5 Awesome Reasons to Blog
@30lines // @apartminty // #AptBlogs
• Leasing • B2B/Community Outreach • PR / Proactive Reputation Management • Advertising • Retention and Referrals
It’s part of the sales process.
@30lines // @apartminty // #AptBlogs
B2B and Community Outreach
@30lines // @apartminty // #AptBlogs
PR and Proactive Reputation Management
@30lines // @apartminty // #AptBlogs
Works in Sync with Your Advertising
@30lines // @apartminty // #AptBlogs
Resident Retention and Referrals
@30lines // @apartminty // #AptBlogs
How do we execute?
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How do we plan for content?
@30lines // @apartminty // #AptBlogs
Think for short term and long term needs
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Show me examples!
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SMART PRICING
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CHALLENGE ACCEPTED
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Look for gaps in your communication
@30lines // @apartminty // #AptBlogs
What kind of posts do people like?
@30lines // @apartminty // #AptBlogs
Become a trusted friend.
@30lines // @apartminty // #AptBlogs
Posts That Work
@30lines // @apartminty // #AptBlogs
• Entertain • Inside Scoop • Learn the Area • Utility
How do we promote our blog posts?
@30lines // @apartminty // #AptBlogs
Market your marketing!
@30lines // @apartminty // #AptBlogs
Create for each step of the customer lifecycle.
@30lines // @apartminty // #AptBlogs
Get in their newsfeed. Stay in their inbox.
#AptBlogs
Wrap it up…
@30lines // @apartminty // #AptBlogs
Blogging Should Help…
@30lines // @apartminty // #AptBlogs
• Leasing • B2B/Community Outreach • PR / Proactive Reputation Management • Advertising • Retention and Referrals
Blogs should help lease more apartments.
@30lines // @apartminty // #AptBlogs