By Saranya.BDepartment of Management studies

Pondicherry University

Social media ?

Social media is a conversation

between two people sharing

advice, experiences, and

resources.

The difference social media makes is that the conversation is amplified across platforms and communities heard and shared by individuals across the globe.

What are Social Media ?

Gen X

Gen Y

Communication& CollaborationGap

Ineffective

Ineffective

4 reasons why social media 4 reasons why social media is important than everis important than ever

Comm

unity is

Comm

unity is

everything

everything

Distance

Distance

yourself from

yourself from

bad apples

bad apples

Everybody is

Everybody is

doing it

doing it

People like

People like

branding

branding

Why is a social media strategy Why is a social media strategy important? important?

• Increase customer base• Build awareness/reputation• Educate customer• Reach new channels of

customers• Generate leads• Drive sales• Generate feedback

Creating A Social Media Strategy: The Secret

Sauce

Mission Statement

“To create a socially enterprise where working across geographical locations, lines of business, and management chains is second nature, solutions to business challenges. ” stopthinksocial Way of Working

“To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ”

Begin With The End In MindBegin With The End In Mind Increase customer base. Generate leads. Drive sales. Build awareness. Make money from your content Establish thought leadership Educate customers. Customer-source part of your

product development. Reach new channels of customers. Improve internal communication.

Strategy isn’t the

goal. It’s the path

you plan to take to

get there.

Questions Before The Strategy

Are you ready to handle negativity? Platforms like

blogs and videos allow for negative comments,

and some company cultures aren’t ready to engage

with those opinions.

Are your customers likely to be online? Note that lots of people are online these days, but it might be that you have a product or service that isn’t as frequently purchased via the web.

What’s your story?

How will you incorporate this into people’s daily jobs? How will you measure results? How long are you willing to give it a try? What’s your willingness to

experiment, take risks, and adjust your plans?

STRATEGY STARTERSSTRATEGY STARTERS

If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of

how to reach our goals.

Where are

we going?How

are

we

How a

re w

e

goin

g to

get

goin

g to

get

ther

e?

ther

e?

Listening

Communications

Methods

Community

Neighbours

Outposts

Marketplace

Attention

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