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Video Game Psychology and
Product Engagement
PresentedatHabitSummit,2016
JamieMadigan,Ph.D.
www.psychologyofgames.com
Quests
The Zeigarnik Effect
The Endowed Progress Effect
Things to try…
• Keeptrackforusers• Endowprogress• Threatentotakethingsaway• Forcechoices
Competition
Related Attribute Hypothesis
The Frog Pond Effect
The McKayla Is Not Impressed Effect
Not all rungs in a ladder are equally spaced
Things to try… • Facilitatecomparisonstosimilarothers• Findwaystocutdatatoputplayerneartopofsmallerlists• FindalternaGvestopointsandranks
“Free” To Play
$10
$20
$10
$20
Free is an irrational number
15¢
1¢
14¢
0¢
Things to try… • Experimentwithfreeornon-$opGons• ContrastthemwithpaidopGons• FindwaystoreduceriskforpaidopGons• BecarefulaboutcontrasGngwithfree
