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Presentation by Richard NachtFounder & CEOBlogging Systems Group
Web 2.0 & Social Media Trends:Focus on Blogging
Agenda
Overview of blogs
Demonstration of blog and content creation
Q & A
Available post session (11:30 – 12:30)
In a recent study of 1000 online users...
100% use email 63% use blogs 36% use podcasting 28% subscribe to RSS feeds
Trends
1. Consumer skepticism and resistance to advertising
2. Increasingly the consumer is in control (Consumer Generated Content)
3. Internet is fragmenting delivery of media, advertising and marketing
Blogging
Dell Hell
Even Kryptonite no match for CGM
Blogging in the news
Merriam-Webster’s word of the year in 2004 Defined as: “a Web site that contains an online
personal journal with reflections, comments, and often hyperlinks provided by the writer”
Fortune Magazine (2005) Number 1 in it’s “10 Tech Trends to Watch For”
Making Waves in the Business World “Blogs will change your business”
Cover of Business Week in May 2005
How popular is blogging?
"New blog creation continues
to grow. We currently trackover 100,000 new weblogscreated every day, whichmeans that on average, twonew weblogs are createdevery second of every day.“
David Sifry, CEO, Technorati.com
What makes a blog a blog?
Entries arranged chronologically, usually reverse
Frequent updates A real-person (author) – human voice Focused on one subject or theme Subscribe via RSS Interaction (comments & trackbacks)
from readers
Anatomy of a blog Blog Title Post Title Post Date (reverse
chronological) Blog Post Body Comments Permalink Trackbacks Categories Archives/Recent Posts
Why are blogs so popular?
Talk, discuss, share, connect, create, express
Create and maintain relationships Have a dialogue with like-minded
people Turn a one-way street into a multi-way
ecosystem Sponsor communities of interest as the
resident expert Easy to create, use and update
If you can email, you can post
Communications evolution
Blogging best practices Focus on your core interest area to establish yourself as
an expert.
Create at least 15-20 meaningful posts BEFORE you open your blog to the public. When people visit for the first time, you’ll have more then one post to share with them. If your blog is rich with information, most likely people will continue to read it.
Figure out who the A-list bloggers are in your niche and participate on their blog using comments and trackbacks. Links to your blog, outside your blog and within in your blog are all important to search engines.
Continue to write on target content
Blogging single best practice!
Write with others. Participate in a multiple blogger platform or social networking site Better for SEO Reduces time commitment (more
authors, less any one has to write) Creates a more compelling, interesting,
“sticky” site
Popular blog platforms
Blogger: a free blogging platform by Google - www.blogger.com
Movable Type: paid blogging tool by SixApart - www.movabletype.org
Typepad: paid blogging tool by SixApart – www.typepad.com
Wordpress.org/.com: Free. Easy to upload, customize and upgrade
Blogging Systems Group: Multi-blog social networking platform – www.bloggingsystems.com
RSS
RSS - Really Simple Syndication Right Spam Solution Also called feeds, news feeds, web feeds The plumbing of the new Internet (aka Web
2.0) Delivers news and content directly to you, in
real time, under your full control A “perpetual conversation” with the
publisher
How RSS worksElements involved: RSS reader/aggregator RSS feed on blog or website
Process: User subscribes to RSS feed RSS reader’s monitor feed for updates When new content is available, RSS
readers pulls it down to computer and notifies user
Benefits to Publishers
RSS is dynamic Distributes content to readers Bypass spam filters, firewalls Can be additional channel to touch readers Saves time
Podcasting
iPod + Broadcasting = “Podcasting”
Over one million video podcasts downloaded within the first ten days.
-Apple
What is podcasting? Podcasting is audio programming
distributed through the internet (RSS) and played on a computer or any portable digital player Less than 3 years old Asynchronous, time-shifted (not real-time;
prerecorded) MP3 is the most common format Can be music, spoken word, or a combination of
both Over 10,000 Podcasts currently in existence
Why podcasting? Ability to talk directly to a niche, disparate
audience motivated to opt in Gather an audience over time via on-
demand content No geographical boundaries Time-shifted consumption capabilities Alternative, supplemental means for
traditional content Sole means for original content
NPR
Wall Street Journal
Companies launching podcasts Purina CBS NPR Sirius Rush Limbaugh ESPN ABC News NBC News TV Guide Sundance General Motors
Yahoo Newsweek Forbes Washington Post Denver Post Seattle Post San Francisco
Chronicle Disney Warner Bros. Pictures Ford BBC
Podcasting best practices Know your audience / target market
Be organized, have an outline to keep the show on topic
Edit show for content, quality and length
Deliver valuable, informative, engaging and entertaining content to your listeners that they can't get from any other media
Ensure good quality audio by using proper recording hardware and software
Provide show notes for listeners to review content of the show before and while they listen to the podcast
