Blogs, Social Media & How To Attract More Visitors To Your

Website

Blogs, Social Media & How To Attract More Visitors To Your

WebsiteThe Ravinia Club

May 14, 2008

The Ravinia Club

May 14, 2008

I Am…I Am…

Owner Of Cordelia Blake Web Design Professional Websites For Small Business Law Firms & Pediatricians Easy, Effective, Economical

Owner Of Cordelia Blake Web Design Professional Websites For Small Business Law Firms & Pediatricians Easy, Effective, Economical

Attracting More Visitors To Your Website

Attracting More Visitors To Your Website

Content & WOM Pay Per Click Advertising Search Engine Optimization Social Media & Web 2.0 Know Your Audience

Content & WOM Pay Per Click Advertising Search Engine Optimization Social Media & Web 2.0 Know Your Audience

Know Your AudienceKnow Your Audience

Who are your customers What do they want to do? Let this guide your online marketing plan Don’t Know? ASK!!!

Who are your customers What do they want to do? Let this guide your online marketing plan Don’t Know? ASK!!!

Basic TerminologyBasic Terminology Pay Per Click - You pay only if people click to your

site. Each click is priced based on how competitive your search terms are. You can set a monthly budget. You can track it.

SEO - Search Engine Optimization. Have a site that is ranked well when people put terms into a search engine (google/yahoo)

Social Media & Web 2.0 - A conversation rather than a lecture. Content controlled by many rather than few. Examples are: internet presence, blogs, message boards, podcasts, vlogs.

Pay Per Click - You pay only if people click to your site. Each click is priced based on how competitive your search terms are. You can set a monthly budget. You can track it.

SEO - Search Engine Optimization. Have a site that is ranked well when people put terms into a search engine (google/yahoo)

Social Media & Web 2.0 - A conversation rather than a lecture. Content controlled by many rather than few. Examples are: internet presence, blogs, message boards, podcasts, vlogs.

Social Media & Web 2.0 DefinedSocial Media & Web 2.0 Defined Internet Presence - Your online identity. What do

people who Google you find? Blog - Comes from the word weblog. An online

journal with comments. Widget - An item in the sidebar of a blog

Message Boards - A forum where a question is posted and multiple people can answer.

Podcast - A recording of someone/s that is posted on and listened to from the internet

Vlog - A video blog (YouTube)

Internet Presence - Your online identity. What do people who Google you find?

Blog - Comes from the word weblog. An online journal with comments. Widget - An item in the sidebar of a blog

Message Boards - A forum where a question is posted and multiple people can answer.

Podcast - A recording of someone/s that is posted on and listened to from the internet

Vlog - A video blog (YouTube)

WARNING! DANGER! CUIDADO!

WARNING! DANGER! CUIDADO!

Once something is posted on the internet it may be there forever and ANYONE can find it.

Reading or writing something on the internet does not make it true!

Once something is posted on the internet it may be there forever and ANYONE can find it.

Reading or writing something on the internet does not make it true!

Blog BasicsBlog Basics A service such as Wordpress.com, Typepad or

Blogger is the easiest and fastest way to set up a blog

Having a self hosted blog (www.Blog.com vs. www.wordpress.blog.com) gives you more control, is more professional and better for SEO

They are technically complicated to set up Require time, effort and decent writing skills Will not magically get readers or make you lots of

money

A service such as Wordpress.com, Typepad or Blogger is the easiest and fastest way to set up a blog

Having a self hosted blog (www.Blog.com vs. www.wordpress.blog.com) gives you more control, is more professional and better for SEO

They are technically complicated to set up Require time, effort and decent writing skills Will not magically get readers or make you lots of

money

How A Blog Can Benefit YouHow A Blog Can Benefit You

Business Increase your reputation Give readers a “warm and

fuzzy” about you Establish you as an expert Generate new leads Advance existing leads General notoriety Get more speaking/writing

requests

Business Increase your reputation Give readers a “warm and

fuzzy” about you Establish you as an expert Generate new leads Advance existing leads General notoriety Get more speaking/writing

requests

Personal Be a fun way to

express yourself Give you a forum to

broadcast your opinions

Be dangerous to your professional reputation if you write about the wrong thing

Personal Be a fun way to

express yourself Give you a forum to

broadcast your opinions

Be dangerous to your professional reputation if you write about the wrong thing

Decide if Web 2.0 Is for YouDecide if Web 2.0 Is for You

Benefits Attract new customers or clients

Become known as an expert Solidify credibility with

customer or client prospects Prospects get to safely know

you Reach larger audiences Reach an audience anywhere on

Earth Attract an audience and

generate ad revenue Anyone can do it

Benefits Attract new customers or clients

Become known as an expert Solidify credibility with

customer or client prospects Prospects get to safely know

you Reach larger audiences Reach an audience anywhere on

Earth Attract an audience and

generate ad revenue Anyone can do it

Drawbacks Very time-consuming Will be some time before you

see any benefits You will be criticized Have to watch what you say No magic formula for success Even short interruptions

quickly dissipate your audience Anyone can do it

Drawbacks Very time-consuming Will be some time before you

see any benefits You will be criticized Have to watch what you say No magic formula for success Even short interruptions

quickly dissipate your audience Anyone can do it

Blog TipsBlog Tips

Have a catchy name for your blog Have a strategy and purpose Post regularly - keep it short and sweet Check for grammar & spelling Writing is conversational not formal Link Link Link - to other blogs, websites &

articles Comment on other blogs

Have a catchy name for your blog Have a strategy and purpose Post regularly - keep it short and sweet Check for grammar & spelling Writing is conversational not formal Link Link Link - to other blogs, websites &

articles Comment on other blogs

SummarySummary

Blog strategy is important-put some thought into it before starting

Think about your audience As with all marketing - decide if the time

spent is worth it Have fun!

Blog strategy is important-put some thought into it before starting

Think about your audience As with all marketing - decide if the time

spent is worth it Have fun!