"I have tried them all and Redbooth is the one that sucks the least."
@WesChyrchel | WesChyrchel.com
John Hawkins:
182,000,000 Results
@WesChyrchel | WesChyrchel.com
Project Management Software :
Why? @WesChyrchel | WesChyrchel.com
We think that by changing our software, it will make us
better communicators.
@WesChyrchel | WesChyrchel.com
We're trying to solve the wrong problem.
@WesChyrchel | WesChyrchel.com
It's not a software problem, it's a communication
problem.
@WesChyrchel | WesChyrchel.com
As an industry we suck at communicating with clients.
@WesChyrchel | WesChyrchel.com
We know this because client problems are still
happening.
@WesChyrchel | WesChyrchel.com
Why? @WesChyrchel | WesChyrchel.com
Maybe it starts with us.
@WesChyrchel | WesChyrchel.com
How we think of ourselves.
@WesChyrchel | WesChyrchel.com
Examples
@WesChyrchel | WesChyrchel.com
Put your client goggles on.
@WesChyrchel | WesChyrchel.com
"We are an award winning WordPress Agency. Our enterprise client list is revered in the Digital Space. We are the best IT solution for your business. For the right budget, we can build you a great website." @WesChyrchel | WesChyrchel.com
1
"We listen. We are a WordPress Agency and client advocate. Our success is measured by your success. Your inside business knowledge is integral to our process. Let's build a great website together!"
@WesChyrchel | WesChyrchel.com
2
Which one would you choose?
@WesChyrchel | WesChyrchel.com
We're still learning.
@WesChyrchel | WesChyrchel.com
Real Examples
@WesChyrchel | WesChyrchel.com
Search: "WordPress
Agency About"
@WesChyrchel | WesChyrchel.com
"We're a leading technical WordPress agency based around the globe. We provide development & consultancy for large-scale sites and big name clients worldwide."
@WesChyrchel | WesChyrchel.com
"We deliver great looking sites with user-friendly content management systems that search engines will love from day one."
@WesChyrchel | WesChyrchel.com
"We design and build digital experiences and destinationsthat help brands nurture and grow their communities."
@WesChyrchel | WesChyrchel.com
What's Wrong?
@WesChyrchel | WesChyrchel.com
The examples were not written for clients. They were
written for you and me.
@WesChyrchel | WesChyrchel.com
We are building websites for our peers, not our clients.
@WesChyrchel | WesChyrchel.com
How do I know this?
@WesChyrchel | WesChyrchel.com
We are still having problems with clients.
@WesChyrchel | WesChyrchel.com
How do we fix it?
@WesChyrchel | WesChyrchel.com
We change how we talk to clients.
@WesChyrchel | WesChyrchel.com
Like missing rungs in a ladder, we've been
missing steps.
@WesChyrchel | WesChyrchel.com
Old Communication
New Communication
@WesChyrchel | WesChyrchel.com
Where do we start?
@WesChyrchel | WesChyrchel.com
We create a new approach.
@WesChyrchel | WesChyrchel.com
First, look at the basics.
@WesChyrchel | WesChyrchel.com
Language Method Action
What we say.
@WesChyrchel | WesChyrchel.com
Language:
Is a tool. It can be used to include or exclude.
@WesChyrchel | WesChyrchel.com
Language:
Examples
@WesChyrchel | WesChyrchel.com
● Technical jargon● International clients● Giving orders
@WesChyrchel | WesChyrchel.com
Exclude:
● Not tied to community● Transcend borders● Inviting tone
@WesChyrchel | WesChyrchel.com
Include:
Back to basics.
@WesChyrchel | WesChyrchel.com
Language Method Action
How we say it.
@WesChyrchel | WesChyrchel.com
Method:
It's about emotion. We use emotion to interpret messages. It's how we address our needs.
@WesChyrchel | WesChyrchel.com
Method:
● Developer needs● Client needs● Emotional needs
@WesChyrchel | WesChyrchel.com
Method:
Examples
@WesChyrchel | WesChyrchel.com
● Client as business expert● They don't know web● Be the guide● Explain the rules
@WesChyrchel | WesChyrchel.com
Back to basics.
@WesChyrchel | WesChyrchel.com
Language Method Action
When we say it.
@WesChyrchel | WesChyrchel.com
Action:
Turn the development process upside down. Add strategic talking points, often and early.
@WesChyrchel | WesChyrchel.com
Action:
Examples
@WesChyrchel | WesChyrchel.com
● More but less time● Steps are info moments ● Forgotten details rise● Stop problems early