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VM Chronicles 3 A third series of Extra-ordinary Events Completely Eatily: Mouthwatering Mediterranean Magic Rockin' Lobster: A Crustacean Sensation Transformations No. 1: “Cool Haan” Try this for Size Leading from the Front: Vintage Victoria gets the Royal Treatment Heartwarming Stories: Check-In & Check-Out Hotel Chocolat Pret! Set! Go!: Ready Repas Anytime, Anyplace! A Bucketful of Spades: Kate brings NYChic to London A Bucketful of Spades: Jack Brewing up success Gain more insights at: http://www.vm-unleashed.com http://www.facebook.com/VMunleashed.Ltd
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a series of extra-ordinary eventsVM-chronicles
from VM-unleashed! Ltd
No. 03
www.vm-unleashed.com
Completely Eatily: Mouthwatering Mediterranean Magic
Surely one of the world's true gastronomic destinations, Eatilyexplodes from its modest facade and bijoux coffee bar into anextraordinary and cavernous showcase of all things culinary, edible,sensual and totally Italian. Eatily is to experience food, devour food,purchase food and immerse oneself in the smells, sounds, tastes anddrama of delicatessens, olive bars, bakeries, breweries and "eatilies."The experience is supported by an unbeatable assortment of fresh andforaged ingredients, beautifully packaged and displayed with authorityand assurance. Beyond food!
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Rockin' Lobster: A Crustacean Sensation
In a city where culinary surprises lurk around every corner, somethingsideways comes round Chelsea Market. Tradition gets a new twist withthe Lobster Store, finest purveyors of seafood and all things crustacean.Freshly caught crabs, crawfish and all manner of seafood are paradedand prepared to request for the cookbook fashionistas. Decide whetherto eat in the cafe, take away from the seafood shack, or order forshipment across the city. Marine-ated Magic!
a series of extra-ordinary eventsVM-chronicles
No. 0302
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Transformations No. 1: "Cool Haan" Try this for SIZE!
Classic New York Footwear Retailer Cole Haan bursts through thetimewarp bubble with a cool as you like New Store concept in SmoothSoho. Iconic imagery creates dramatic wall impact communicating thebrands origins, whilst a stylised Subway Map adopts a tube line foreach of each hero shoe designs. Low volume for high impact. Clear theClassic Clutter for Style Stories that Stride the Decades.
a series of extra-ordinary eventsVM-chronicles
No. 0303
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Leading from the Front: Vintage Victoria gets the RoyalTreatment
No longer the secret, Victoria rolls out across London from CommercialStratford, to the heart of the West End. The tried & tested formula ofevocative imagery, simple and bold displays, tempting packaging andsubtle lighting creating a theatre for the thong, a playground for Pink,and a wonderland for women of every shape and size.
a series of extra-ordinary eventsVM-chronicles
No. 0304
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Heartwarming Stories: Check-In & Check-Out Hotel Chocolat
Something wicked, but wonderful, this way comes. Roast+Conch is thenew concept from Hotel Chocolat that develops the chocolate shop andcafe into a theatre of exploration of the hallowed bean. This is a genuinestory that takes us from a plantation in St Lucia, to a downstairschocolate kitchen in the heart of London's Covent Garden. And this is areal experience, watching beans being prepared and transformed intoexquisite brown nectar, creating exclusive small batch chocolatecollection and steaming concoctions to warm the heart on chilly winterdays. Inform, Inspire and Indulge.
a series of extra-ordinary eventsVM-chronicles
No. 0305
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Pret! Set! Go!: Ready Repas Anytime, Anyplace!
The true customer experience embraces and evolves every touch point.It makes the customer dream and aspire, reassures their concerns,educates their knowledge and supports them before, during and aftertheir first purchase. Rapha does all of that and more. The websitecommunicates the genuine passion for cycling with sponsorship ofteams and development of events, it demonstrates their journey todesign and build the most innovative equipment on the market andallows their customers to rub shoulders with the giants of the sport. IfRapha believes then the customer believes.
a series of extra-ordinary eventsVM-chronicles
No. 0306
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A Bucketful of Spades: Kate brings NYChic to London
Converse know who they are! The key to brand success in 2013 is thecommercial and emotional maximisation of the brand personality.Converse is the best example of taking an iconic product and bringing itto life through celebration of the classics, adaptation to new trends,celebrity, cultural and creative endorsement and collaboration and thecustomisation for customer empowerment. Make the most of what youhave!
a series of extra-ordinary eventsVM-chronicles
No. 0307
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A Bucketful of Spades: Jack Brewing up success
Jack Spade has settled in the heart of Brewer Street and become adestination for Soho menswear savvies. The Liz Claiborne brandcontinues its steady international expansion with its first Europeanstore. Whilst its assortment style is classic and understated, the storeprojects its distinct and intimate personality with an eclectic mix ofaccessories and impulse purchases.
a series of extra-ordinary eventsVM-chronicles
No. 0308
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VM-chronicles: a series of extra-ordinary events
from VM-unleashed! Ltd
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