Visual Merchandising

Creating Strong Interest

Spread of Merchandising

It is probably fair to say that most retail outlets will carry out some form of visual merchandising, they just may not realise the extent to which they do.

Influences Behaviour Instantly

Using the layout of the store or location with the product and visual material is the basics of this art-form but obviously there are many different ways to implement this style of promotional material. It can begin before a customer even walks into a store and it can continue long past the sale has taken place.

Promotions To Attract

This means that this sort of promotional activity is a great way to develop a long term relationship between the firm and their customers, which is something that all companies should aim for.

Outside First

Depending on the layout of the store or location, the first elements of visual merchandising will start outside. This brings in different demands and requirements with regards to durability of the promotional material and it can also require larger posters or promotional material to have an impact.

Avoid Small Graphics

Small text or highly detailed graphics can be of less benefit outside so this needs to be considered when attempting to inform potential customers of the company and the products or services they provide. The good thing about external promotion is that there are many different ways to attract people's attention.

Larger Is Better & More Flexible

Large banners can be attached to exterior walls, hanging posters can be attached to lampposts and hoardings can be used as a means for graphic communication. This creates flexibility in the visual merchandising options available and means that a firm can make a decision based upon their own layout and location.

Exploiting The Environment

Having a campaign that is based around the opportunities and limitations available will help to create the strongest possible overall image. 

Key Performance Factor

The window display has long been considered important in the retail industry because it can be the element that drives people into the store. If the store or shop is located in an area where it has a large footfall walking past it, creating a striking window display is a great way of generating interest.

Essential Eye Catcher

The window display is a strong part of the visual merchandising mix that companies can utilise to promote themselves and to create an awareness and interest in their products.

Store Dressing Graphics

Store dressing is another vital aspect of visual merchandising and it can be used effectively to direct customers to certain areas of interest within the store. 

Early Attraction

Having some merchandise of note or interest at the front door can act as a way to encourage customers to enter the premises. It is essential to guide customers around the store in order to allow them to see a wide range of the products available.

Combining Leads To Power

A combination of lighting and good promotional material can be very effective. Large backdrops, wall posters, or ceiling hung posters can be very eye-catching and can be a good way to utilise promotional shots of the products or to inform customers of sale items.

The Right Approach

With correct use of signs and promotional material, you should be able to compete in todays competitive market.