Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Top Tips for
Visual Merchandising
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Top three �ps
1. Understand your product well
2. Use groupings - triangular, repe��on
3. Love your product
Understand your product well
CULTURESHOP.TV Ep1 FACT SHEET
Ÿ Keep it simple
Ÿ Understand your product range and how it is bought to sit together
Ÿ Plan it first – calendar/layout plan/kit/stock before doing any move
Ÿ Reflect that in your merchandising and displays
Ÿ Consider the customer and make it easy to understand/shop
Ÿ Tell stories in a clear and concise way
Ÿ Don't overdo it – less is more
Ÿ Monitor sales a�er work is done and makes changes where needed
Ÿ Refresh layout and merchandise display o�en to reflect the season/trends/new lines
Top Tips for Visual Merchandising(continued)
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Using groupings
Ÿ Plan space according to sales
Ÿ Segment space logically
Ÿ Remember worlds/con�nents/countries
CULTURESHOP.TV Ep1 FACT SHEET
Ÿ Use balance and symmetry to posi�on fixtures
Ÿ Use triangular grouping techniques to enhance appearance
Triangular grouping - bird’s eye view (le�) and side view (right)
Ÿ Use balance and symmetry to give a professional result
Ÿ Use repe��on or triangles for groups of stock
Ÿ Allow a minimum of one metre for walkways
Top Tips for Visual Merchandising(continued)
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Ÿ Consider how customers shop the product
Ÿ Decide whether to block the stock or co-ordinate
Ÿ Block by style/colour/brand/material/price/size
Ÿ Co-ordinate by story – colour/theme/end use
Ÿ Use gridding to break up space on fixtures
CULTURESHOP.TV Ep1 FACT SHEET
Love your product
Ÿ Remember kit and props should be appropriate for the range
Ÿ Add propping that supports the look and helps reinforce the message.