Viral Place Branding

ViralPlace Branding

by Vasily Dubeykovskiy Burgas. Bulgaria. September 8th, 2012

citieS, regionS and countrieS are now brands

Finding itself in the global world

lack of time and globality

For information, talents, investors

and tourists

coMPetition SPeed identitY

Places in gloBalizing world

Place communication

Functional emotional

http://www.youtube.com/watch?v=npawmHVaf-E

Prehistoric place promotion =

what is viral? Viral Place Branding

what landmarks we have

classic place promotion = what unique

landmarks we have


Place branding = what unique experience you can take


Viral Place Branding = what fun unique

experience you can take


http://www.youtube.com/watch?v=6GkCyWUvtM4

number of views type of distribution

why viral? Viral Place Branding

or

Spontaneous Professionalor


cats, dogs, dart wader, sex

Something newor


dart wader in dobryanka – caPital oF the kind

Дарт Вейдер в Добрянке. Добрянка - столица доброты

http://www.youtube.com/watch?v=IQ_TgFbZpBk&feature=relmfu

http://www.youtube.com/watch?v=L0vD1QL7E0M&list=UUtpexkHcQox6Zseb4d0YQyQ&index=6&feature=plcp

http://www.youtube.com/watch?v=ZObzGqQikTM

viral Place Branding

1

2

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Based on place identity

leveraging place stereotypes

Showing unique experience in dynamics

contactS

vasily dubeykovskiyceo at cityBranding, russia

[email protected]+7 (925) 011-02-54

vk.com/citybranding youtube.com/citybrandfb.com/brand4city citybranding.lj.rutwitter.com/brandcity

http://www.citybranding.ru

http://vk.com/citybranding

www.youtube.com/citybrand

http://www.facebook.com/brand4city

http://citybranding.livejournal.com

http://twitter.com/brandcity

http://vk.com/citybranding

http://youtube.com/citybrand

http://fb.com/brand4city

http://citybranding.lj.ru

http://twitter.com/brandcity

Business

Viral Place Branding