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How to #WinMoreBusiness using Social Media and SEO
Tag us @SkylineSocialCo
Tag me @AshDavis
@AshDavis
What will you learn?
• What is SEO? • How does SEO work? • Why use social media? • What is social media? • How to create a Social Media Strategy • How to use LinkedIN and Twitter to
Generate Leads using Social Media
My History
@AshDavis
My Story
2006 2008 2010 2012 2014
@AshDavis
Now…
@AshDavis
Let’s Get Started
@AshDavis
SEO = Search Engine Optimisation
Sponsored Listings
Via Paid Search
(30% of peopleclick here)
Organic Search results
achieved through SEO
(70% of people
click here)
Your Website Here
@AshDavis
How does SEO work?
@AshDavis
How does SEO work? (simplified)
Technical
LinksContent
@AshDavis
The 2nd Step to Good SEO
Technical
LinksContent
@AshDavis
Content is King
Blog Posts Articles
Video Clips Photographs
Webinars Events
Guides Tutorials FAQs
Infographics E-Books Competitions
@AshDavis
The Most Important Part of SEO
Technical
LinksContent
@AshDavis
What is a Link?
Example of a link on a website:
Hello, and welcome to my website about Dogs. If you want to buy dog toys then visit our other website.
@AshDavis
The Power of Links
@AshDavis
Google Fights Back
@AshDavis
Links are still important today
@AshDavis
But what is the key to building links?
@AshDavis
Build a Strong Brand…
Make People WANT to Link and Talk about you
@AshDavis
Using the Power of Social Media
Why use Social Media?
@AshDavis
Find Your Target Audience
@AshDavis
Build Trust and Brand Awareness
@AshDavis
Skyrocket Your Conversions
@AshDavis
Position yourself as an Expert and Authority
@AshDavis
Generate New Leads for Your Business
What is Social Media?
@AshDavis
@AshDavis
It’s not…
Traditional Marketing
@AshDavis
It definitely isn’t…
Classic Advertising
@AshDavis
Just a Profile on Facebook, Twitter, etc
And it’s not…
Social media are computer-mediated tools that allow people to create, share or
exchange information, ideas, and pictures/videos in virtual communities and networks.
- via Wikipedia.org
In other words…
Social Media is a conversation that takes place online
@AshDavis
Like all conversations
the key to social media begins with listening
@AshDavis
Start listening to…
- Key public figures/influencers - Mentions of your organisation - Popular industry blogs and websites - Where are your customers?
Then you will know:
- What social media channels to join - Who to connect with - How to find your customers
What do you need to do?
Create a Strategy(a really good
one)
@AshDavis
The Formula for Social Media Success
@AshDavis
Build a REAL Targeted Social Media Audience
@AshDavis
Find Your Twitter Target Audience
@AshDavis Find Your LinkedIN Target Audience
@AshDavis
Post Daily Updates
@AshDavis
How to Find Quality Content?
@AshDavis
Start Generating Leads
@AshDavis
1st Way To Generate Leads
“Active Listening”
@AshDavis
Step 1) Listen
Visit: http://search.twitter.com/ and click on “Advanced Search”.
@AshDavis
Step 2) Search
@AshDavis
Step 3) Engage
Take action!
You can: follow, “favourite” or reply directly to the content of the tweets.
The key thing is to listen well so your reply is relevant.
The KISS (keep it short and simple)
Don’t be promotional at this stage – just be really helpful.
Not all tweets will be relevant for you. So don’t reply to everything – just pick the ones that look right for you.
@AshDavis
2nd Way: Start a Conversation
@AshDavis
ALWAYS Provide Value First
Hi [Their Name],
As part of my LinkedIN strategy I’m seeing how I can help the people I’m connected to.
What kind of clients or customers are you looking for and let me see if I can help?
Thanks.
[Your Name]
@AshDavis
Take it from a Lead to a Sale!
@AshDavis
In Summary…