Using Digital to market your business

Col’Cacchio

Rob Stokes, Group CEO, Quirk

So what is Social Media?

A COLLECTION OF TOOLS…

(more like these)

…THAT FACILITATES...

Credit:  Ben  Werdmuller  h0p://www.flickr.com/photos/benwerd/  

…THE CREATION ...

… AND SHARING ...

Credit:  Jason  Staten  h0p://www.flickr.com/photos/jasonstaten/  

… OF CONTENT.

A COLLECTION OF TOOLS

THAT FACILITATE THE CREATION AND SHARING

CONTENT COMES IN ALL SHAPES AND SIZES…

STORIES

Information

INFORMATION

REVIEWS

NEWS

“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”  10:36  PM  Jan  15th  from  TwitPic  

Views 486,314

THE GROWTH OF SOCIAL MEDIA

The impressive stats part

Two thirds of the global Internet population visit social networks

Nielsen, Global Faces & Networked Places, 2009 Credit:  ChrisHan  &  Cie  h0p://www.flickr.com/photos/chrisHangates/  

10% of total internet time is spent on a social network

Source: Nielsen, Global Faces & Networked Places, 2009 Credit:  Catherine  h0p://www.flickr.com/photos/mayeve/  

Social Media recently displaced Email as 4th most popular activity on the Internet.

Source: Nielsen, Global Faces & Networked Places, 2009 Credit:  Esparta  h0p://www.flickr.com/photos/esparta/  

Video is

massive.

3 BILLION videos viewed on YouTube every day

Credit:  Jared  h0p://www.flickr.com/photos/generated/  

The number of minutes spent on Facebook every day.

Credit:  Mark  Auer  h0p://www.flickr.com/photos/thegeekshallinheri0heearth/  

25 billion Bits of content shared on FB each month

Sources: afrographique.tumblr.com // socialbakers.com

Sources: afrographique.tumblr.com // mike saunders

Sources: afrographique.tumblr.com // mike saunders

SOCIAL MEDIA IS TRANSFORMING MARKETING

It has taken the mega-phone used by advertisers

Credit:  altemark  h0p://www.flickr.com/photos/altemark/  

… and given consumers a bigger one.

“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”  

Rupert  Murdoch  Mogul  

THE DIGITAL MEGA-PHONES

(a miniscule selection)

How do we leverage social media for business?

THREE PRIMARY AREAS OF BENEFIT

1. THOUGHT LEADERSHIP

2. BRAND AWARENESS

3. CUSTOMER LOYALTY

THREE PRIMARY AREAS OF BENEFIT

1. THOUGHT LEADERSHIP

2. BRAND AWARENESS

3. CUSTOMER LOYALTY

Teach me something I don't know so I can be smarter

THREE PRIMARY AREAS OF BENEFIT

1. THOUGHT LEADERSHIP

2. BRAND AWARENESS

3. CUSTOMER LOYALTY

Let me find your business easily when I'm in need of your solutions

THREE PRIMARY AREAS OF BENEFIT

1. THOUGHT LEADERSHIP

2. BRAND AWARENESS

3. CUSTOMER LOYALTY

Give me the tools I need to make my life easier and I’ll stick with you

When it comes to applying tools to each area, there are various options that best apply...

1. THOUGHT LEADERSHIP

via Wikipedia: A person or entity who has business ideas that merit attention

via Wikipedia: A distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”

The ideal tools for positioning yourself as a thought leader are publishing platforms such as blogs..

2. BRAND AWARENESS

Not only does thought leadership promote your brand, but social media makes it easier for people to discover you

The social web is a vital ingredient in being found online. 

•  34,000 searches per second  •  2 million per minute •  121 million per hour •  3 billion per day •  88 billion per month  

 (*  figures  rounded)    

SEARCH IS OFTEN THE BEGINNING OF THE JOURNEY FOR PROSPECTIVE CUSTOMERS*

* SEARCH IS THE #1 ACTIVITY ONLINE — NIELSEN

AND SEARCH RESULTS ARE EVOLVING…

THEY’RE BLENDING OTHER SOURCES..

AND BECOMING MORE SOCIAL

AND BECOMING MORE SOCIAL

PAID RESULTS

ORGANIC RESULTS

For brand awareness, there are numerous social channels available to you..

3. CUSTOMER LOYALTY

R&D

Support

CRM

Digital channels offer unbelievable opportunities for enterprises to bring their customers closer to them by creating value.

Value = making my life easier and better by using your product.

PLATFORM THINKING Some of today's best examples of value creation is through the development of platforms that allow customers or consumers to create their own value.

Nike+

Thank you! www.quirk.biz/colcacchio