Why Any Small Business can now Out-market Any Big Business using DigitalSulin LauHead of Marketing Services, MaxisGREAT 2016, Kuching

www.thinkthings.co

I didn’t always work here though

Armour WeaponsSizeExperience

SimplicitySpeed

ThinkingTools

We all know how the story ends…

Next 30-ish minutes…

How the Small can Beat the Big using Digital ToolsMaxis’ own digital journey (learning stuff the hard way)

Must we fight? Or can we BOTH win?

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Next 30-ish minutes…

How the Small can Beat the Big using Digital ToolsMaxis’ own digital journey (learning stuff the hard way)

Must we fight? Or can we BOTH win?

123

#1: big guys are slow, social algorithms reward speed

#2: big is (usually) bland, poke fun

#3: taking on a giant opponent makes a small fella look big

Link: Mini CEO challenges Porsche CEO https://www.youtube.com/watch?v=eYM6-RkHTCs

#4: why make a big budget ad if you can achieve more by spoofing one?

Link: Newcastle “If we made it” trailer https://www.youtube.com/watch?v=wgbWvV6Oa4o

#5: While most businesses can’t afford traditional ads,No business can afford NOT TO have a digital presence

My DIY “Retweet/Reshare Me” marketing & lead generation campaign

Total budget: $0

Most leads, loans, conversions, donors and funds raised ever in 1 fellowship stint

#5: No business can afford NOT TO have a digital presence

From “boring” B2B science.. …To taking 2nd generation family biz to next level

#5: No business can afford NOT TO have a digital presence

“You got death. We got answers” (5 mil YouTube views + a book deal)

Next 30-ish minutes…

How the Small can Beat the Big using Digital ToolsMaxis’ own digital journey (learning stuff the hard way)

Must we fight? Or can we BOTH win?

123

study what scares you

Real change always starts with breaking old habits

A War Against PaperRemove lengthy forms, stamps, and

signatures that slow us down, dissipate energy with friction, cost us money

and errors

Eliminate walls between departments, and between

exec suites, corner offices and cubicles

Let data drive decisionsNot Highest Paid Person’s Opinion

The internet is changing how Malaysians behave as customers

HOW WE PAY FOR STUFF

HOW WE DON’T WAIT ANYMORE

HOW WE FORM OPINIONS

HAS ALREADY CHANGED

Keep up with our customers or risk losing them

#1: New ways of nownownow speed

Customers want stuff yesterday… or you’ve lost them

#2: New ways of cash

Digital currency for games, apps, movies, music

Top up via App

Top up coupons & codes

#3: New ways of serving customers better

Filter conversations by keyword, location, sentiment, even klout score

#4: New ways of sharing our space

All senior and mid management gave up personal rooms in the renovation,

and freed up loads of shared spaces

#4: New ways of sharing our spaceUsing our new offices as brand evangelism tool• “Host your startup gathering/seminar

at Maxis” • Office as best soft evangelism tool for

our beliefs, New ways of working

#5: New ways of empowering our people- data to drive decisions

Which days / post types get the most shares?

Which device campaigns drove high traffic – with

high conversions and low cost?

#6: … and new ways of managing efficiently

And the list goes on….

Next 30-ish minutes…

How the Small can Beat the Big using Digital ToolsMaxis’ own digital journey (learning stuff the hard way)How can we help each other – big companies & startups

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Companies Small + Large partnering for growth

+ +

+

Changing customer

New ways of selling &

marketingNew types

of businesses

New workforce demands

Enough from me. You?

Add:Sulin Lau or @sulinlauSlideshare.net/flipside247

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