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Types of AdvertisementsTypes of Advertisements
Marketing 214
By: Barbanou Elli Dolmatzi Stavroula
IntroductionIntroduction
Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible
Misleading
Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible
1958 Marlboro Cigarette Man Tattoo Hand Ad
Where there’s a Man…there’s a Marlboro - with a filter that delivers a smoke of
surprising mildness YOU GET A LOT TO LIKE…FILTER, FLAVOR, FLIP-TOP BOX
Illusion:No Marlboro = Not A Man
Deceptive
Introduction Controversial Misleading Deceptive Eco-Friendly Social Responsible
Creates False Impression
False PromisesIncomplete Description
Controversial
Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible
Spend Wisely
How Can You Afford This Bag, But NOT Donate A Small Amount
Of Money To Someone Who Truly Needs It?
Eco-Friendly
http://www.youtube.com/watch?v=i5cGBKmfqvg&feature=related
Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible
http://www.youtube.com/watch?v=kkC5qYH0ln0
Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible
Social Responsible
THANK YOU!!!