Tweet Tweet! How to Generate Leads in 140 Characters or Less #ICON15

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ICON14 session title goes here on a couple of lines

Tweet! Tweet!How to Generate Leads in 140 Characters or Less

Justin Wise

CEO

Think Digital

@JustinWise

Christina Kehoe

Partner Communications Infusionsoft

@ChristinaAKehoe

Its more than a conference. Its a community.

** A square-shaped photo will work best in this circle-photo layout.

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click the icon inside the photo

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What is this all about?

Youll learn how to combine social media and Infusionsoft to automate, cross-pollinate and dominate your list.

Youll also learn the basics of Twitter Lead Generation cards, strategies to get your followers to take action and how to connect Twitter lead generation cards with your Infusionsoft account.

Used these principles to skyrocket Think Digitals revenues by 550% in just over 12 months.

Its more than a conference. Its a community.

Lets take a peek under the hood

Its more than a conference. Its a community.

The Think Digital Triangle

Your systems define your results.

Its more than a conference. Its a community.

BRAND NEW:

Someone who is brand new to your business

Does not know who you are

Has limited knowledge of you

Main objective: raise awareness

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Taking Your Tweets From Black & Blue to White & Gold

*Photo Credit: http://www.wired.com/2015/02/science-one-agrees-color-dress/

Its more than a conference. Its a community.

Twitter Lead Gen Cards

What are they?

How do I create my own?

Why are the effective?

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

What is a Twitter Card?

Use tweets to collect leads

People can opt in for your offer then seamlessly and securely share their email address without leaving Twitter or having to fill out a form

This can then be passed into an Infusionsoft campaign

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Event Promo

Direct to register for events

Also great because Twitter is a top platform to engage your community in your event

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Newsletter Signup

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Free Report

Attract leads and show your expertise with a free report

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Pinned Tweets

Use pinned tweets for lead capture

Engage new profile visitors and followers

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

How to Get to Twitter Ads

Click Twitter Ads from your profile & settings

Or

ads.twitter.com

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Access Twitter Cards

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Click to get started

This takes you to the list of different card types

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Accessing Cards

You will need to enter your credit card details to begin, but you can use Twitter Cards for free!

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Creatives

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Create Lead Generation Card

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Link to Infusionsoft

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Twitter Lead Campaign

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Install the Campaign

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Automate Follow Up for Twitter Leads

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Connecting Twitter Cards

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Create the Card

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Create the Tweet

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Create the Tweet

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

BOUGHT-IN:

Has basic understanding of your business

Knows who you are

Read blog post, downloaded content piece

Not a client/customeryet

Main objective: increase engagement

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

BELIEVER:

Believes in your Big Idea

Converted to customer at this point

Given you money for something

Increase in relational connectivity

Most never get here

Main objective: increase trust

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

BUILDER:

MVPs

Buy more, tell more; sneezers

Do your marketing for you

Affiliates, for instance

Sharing content, tagging your business, etc.

Main objective: increase advocacy

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Lets see this in action Volunteers please!

Its more than a conference. Its a community.

Questions?

Its more than a conference. Its a community.

$50 Ad credit special thanks to @TwitterSmallBiz find it pinned on @Infusionsoft

Get data-driven best practices to help you unlock more value from Twitter and #TweetSmarter:

https://business.twitter.com/resources/tweetsmarter

#ICON15 @JustinWise @ChristinaAKehoe

Its more than a conference. Its a community.

Thank you!

Justin Wise

CEO, Think Digital

@JustinWise

Christina Kehoe

Partner Communications, Infusionsoft

@ChristinaAKehoe

Its more than a conference. Its a community.