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ICON14 session title goes here on a couple of lines
Tweet! Tweet!How to Generate Leads in 140 Characters or Less
Justin Wise
CEO
Think Digital
@JustinWise
Christina Kehoe
Partner Communications Infusionsoft
@ChristinaAKehoe
Its more than a conference. Its a community.
** A square-shaped photo will work best in this circle-photo layout.
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1
What is this all about?
Youll learn how to combine social media and Infusionsoft to automate, cross-pollinate and dominate your list.
Youll also learn the basics of Twitter Lead Generation cards, strategies to get your followers to take action and how to connect Twitter lead generation cards with your Infusionsoft account.
Used these principles to skyrocket Think Digitals revenues by 550% in just over 12 months.
Its more than a conference. Its a community.
Lets take a peek under the hood
Its more than a conference. Its a community.
The Think Digital Triangle
Your systems define your results.
Its more than a conference. Its a community.
BRAND NEW:
Someone who is brand new to your business
Does not know who you are
Has limited knowledge of you
Main objective: raise awareness
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Taking Your Tweets From Black & Blue to White & Gold
*Photo Credit: http://www.wired.com/2015/02/science-one-agrees-color-dress/
Its more than a conference. Its a community.
Twitter Lead Gen Cards
What are they?
How do I create my own?
Why are the effective?
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
What is a Twitter Card?
Use tweets to collect leads
People can opt in for your offer then seamlessly and securely share their email address without leaving Twitter or having to fill out a form
This can then be passed into an Infusionsoft campaign
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Event Promo
Direct to register for events
Also great because Twitter is a top platform to engage your community in your event
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Newsletter Signup
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Free Report
Attract leads and show your expertise with a free report
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Pinned Tweets
Use pinned tweets for lead capture
Engage new profile visitors and followers
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
How to Get to Twitter Ads
Click Twitter Ads from your profile & settings
Or
ads.twitter.com
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Access Twitter Cards
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Click to get started
This takes you to the list of different card types
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Accessing Cards
You will need to enter your credit card details to begin, but you can use Twitter Cards for free!
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Creatives
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Create Lead Generation Card
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Link to Infusionsoft
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Twitter Lead Campaign
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Install the Campaign
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Automate Follow Up for Twitter Leads
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Connecting Twitter Cards
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Create the Card
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Create the Tweet
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Create the Tweet
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
BOUGHT-IN:
Has basic understanding of your business
Knows who you are
Read blog post, downloaded content piece
Not a client/customeryet
Main objective: increase engagement
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
BELIEVER:
Believes in your Big Idea
Converted to customer at this point
Given you money for something
Increase in relational connectivity
Most never get here
Main objective: increase trust
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
BUILDER:
MVPs
Buy more, tell more; sneezers
Do your marketing for you
Affiliates, for instance
Sharing content, tagging your business, etc.
Main objective: increase advocacy
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Lets see this in action Volunteers please!
Its more than a conference. Its a community.
Questions?
Its more than a conference. Its a community.
$50 Ad credit special thanks to @TwitterSmallBiz find it pinned on @Infusionsoft
Get data-driven best practices to help you unlock more value from Twitter and #TweetSmarter:
https://business.twitter.com/resources/tweetsmarter
#ICON15 @JustinWise @ChristinaAKehoe
Its more than a conference. Its a community.
Thank you!
Justin Wise
CEO, Think Digital
@JustinWise
Christina Kehoe
Partner Communications, Infusionsoft
@ChristinaAKehoe
Its more than a conference. Its a community.
