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Twitter @ work
Applied Health Sciences Computing Office Spring Seminar Series
Twitter 101
Its called a “tweet”
Max. 140 characters
Following and being followed
Think about it as micro blogging
The lingo
Hashtag #
Retweet RT
Modified tweet MT
Reply
Mention
Elements of a tweet
A tweet can simply be text under the 140 character limit, directly originating from you
Can tag someone in a tweet with the ‘@’ and their twitter account name
Can retweet someone else which includes ‘RT’ or ‘MT’ and a link to their twitter account
Elements of a tweet
Can include a link, common practice is to
use link shortening tools to fit within the
140 character limit
Can include a picture which is then
saved with your account and can be
browsed through in a twitter gallery
Can use hashtags which then become
linked/clickable
Hashtags
Use the hashtag symbol # before a
relevant keyword or phrase (no spaces)
Categorize your Tweets and help them show
more easily in Twitter Search
Clicking on a hashtagged word in any
message shows you all other Tweets marked
with that keyword
Hashtags can occur anywhere in the Tweet
– at the beginning, middle, or end
Hashtagged words that become very
popular are often Trending Topics
Examples:
Follow Friday or #FF is a weekly tradition where
users recommend people that others should
follow on Twitter
University of Waterloo accounts use
#uwaterloo to mark their tweet as something
of interest for the uWaterloo community
Tips:
Don’t use more than 2-3 hashtags per tweet
Check out the Trending Topics on the left side
of the screen and join in to have your tweet
show up on the hashtag search results page
Lets take a look at hashtags
#myfirsthashtag
How to connect
@reply/mentions
Use these to connect to others on campus as well as to promote
your own feed
Tag people and they may return the favour!
RT-retweet, MT-modified tweet
Comment
Direct message
Lets connect with someone
Hi @uw_ahsco!
The interface – Home tab
Account settings &
Compose a tweet
Tweets from
accounts
you follow
Your profile
Who to
follow
suggestions
Trends
The interface – @Connect tab
Interactions/
Mentions
Interactions
or Mentions
The Connect tab lets
you view interactions,
mentions, recent
follows and Retweets.
You’re able to view
who has favorited or
retweeted your
Tweets, who has
recently followed you,
and all of your
@replies and
@mentions.
The interface - #Discover tab
Tweets,
Activity, Who
to follow, Find
friends,
Browse
categories
The Discover tab
is where you'd
find top Tweets,
Who to Follow,
Activity, Find
Friends, and
Browse
Categories.
The Discover tab
is all about
discovering new
and engaging
things to do on
Twitter!
The interface – Me tab
Tweets,
Following,
Followers,
Favorites,
Lists
Photos and
videos
Account
info:
Header
picture,
avatar,
account
name,
bio
Tips for staying within 140 characters
Shortforms
However, when working on behalf of the University, use full words and proper grammar and syntax unless there is no other option
Ampersands!
URL shortener
Several options available and easily found online, comes with social media management tools such as HootSuite and TweetDeck
Waterloo is coming out with a URL shortener as well
&
Management tools
TweetDeck hootsuite
Social Media at the University of Waterloo
Guidelines:
Be transparent
Be respectful
Be thoughtful
Think before you post
Tone:
Friendly, conversational,
open
Check often
Update often
Depending on the purpose of your account, at least once but as much as 4-6 times a day
Respond to questions quickly
Aim for within 24 hours
Respond publicly or indicate that you will be responding privately
Respond to the good and the bad
AHS Twitter accounts
• AHS Computing Office
• @uw_ahsco• uWaterloo AHS
• @ahswaterloo
• AHS Dean: Susan Elliot
• @UWHealthDean
Resources
Social Media policy is in development and will be coming out soon
Based on pre-existing policy at the University
Social Media Strategic Planning document to help get you started
Goals, overview, objectives, audience, analytics